What if you could improve the amount of leads generated by your real estate website without increasing traffic numbers?
You’re probably investing time and money on promoting your site in the attempt to see traffic improvements month to month.
If you’re not also maximizing ways to optimize the website for lead flow, then you’re most likely missing out on revenue opportunities.
Let’s look at eight ways to optimize your website for lead generation that don’t take long to implement.
1. Deliver Excellent User Experience (UX)
Your real estate website should provide a quality user experience (UX) so that visitors easily find what they’re looking for.
Bad UX causes visitors to leave your website. You lose because visitors don’t stick around long enough to become interested in becoming a new prospect for your business.
What’s more, UX is a pretty elusive SEO factor most people aren’t really aware of.
Website speed, look & feel and responsive design are three of the most important UX factors.
Site speed: Test your website to make sure it loads quickly. Statistics reveal that 25% of your visitors will leave your site if it takes more than four seconds to load. Use tools such as Pingdom and GTMetrix to gauge whether your site’s load time needs improvement.
Look & feel: Ask yourself if your website looks professional enough. Has it been designed to appear modern or will visitors think it looks out-of-date and old? Make sure you choose a flexible website builder that gives you modern customization capabilities.
Responsive design: Does your website deliver excellent UX no matter which type of device it’s viewed on? Make sure it loads well on desktops, laptops, tablets and mobile phones.
Take a few minutes to make sure your website’s user experience is above average.
2. Create An Enticing Lead Magnet
Before you can expect your website to deliver consistent real estate leads via the next set of steps, you need to create at least one solid lead magnet.
What’s a lead magnet?
It’s a free resource that you give away in exchange for your new lead’s contact information. It is basically what is going to help you grow your email list.
A lead magnet might be a:
Your lead magnet must sound exciting and enticing to your audience or else it will fall flat on its face.
Consider these three factors when creating it:
- Deliver exactly what you promise
- Set up a landing page with a compelling headline that’s clear and easily understood
- Create a strong call-to-action
Lead magnets don’t take long to put into place.
For example, let’s say you’re going to use a list of homes in a certain neighborhood selling for under $350,000 as your lead magnet.
All it takes is a bit of research and adding those listings to a Google doc. Then, turn it into an easily-downloadable pdf file.
Next, use a simple landing page creator to set up your opt-in landing page. These types of software come with pre-built templates that you customize slightly with your specific copy:
When your site visitor clicks on the red “Send Me Updates First” button from the above image, they enter their contact information in the popup that appears next:
You should be able to implement a lead magnet idea within 60 minutes or less once you get familiar with your landing page software of choice.
3. Use An Exit Intent Popup
No matter how well your site’s user experience is, you’ll never achieve a 100% success rate when it comes to keeping website visitors on your domain until they decide to engage as a new prospect.
For keeping your