At the end of the day, closing a real estate deal always comes down to one simple word: Value. But real estate has changed dramatically from the days of using note cards to track your cold calls. Technology has leveled the playing field and with more agents in the game than ever before, your ability to provide more value to your prospects over a longer period of time is what sets you apart from the competition. A great CRM can help make that happen. Put Your Real Read More
Online marketing has become crucial for real estate lead generation. In fact, more than 4 in 10 recent home buyers start their property searches online, while less than 2 in 10 first contact a real estate agent, according to the National Association of Realtors. With online searches playing a major role in the home buying process, it’s crucial any visitors to your website have a friendly user experience that steers them in the right direction to potentially buy a new home. This means your Read More
Here are the top 10 factors that luxury buyers' consider when making a new home purchase. While buying a luxury property, a buyer spends a fortune and therefore, they need to make sure they have their priorities right before spending the hefty amount that a luxury purchase involves. There are a lot of aspects that are taken into consideration in the process, including the location, type of community, amenities and re-sale value. The aspects also depend where they are from and why they Read More
Looking for digital tools to streamline your work can be a headache after one Google search returns hundreds of different options. “Technology has really made aspects of the business move more quickly.” (Inman) But fear not, agents, we’ve done the legwork for you by parsing through to find the best tools for success used by other agents. Here are the top 7 tools you can’t live without. Mailchimp Far and away, this easy-to-use platform is enthusiastically reviewed Read More
So you've got your website up and running, you're regularly posting on social media and you've even got a blog consisting of real estate-related articles — what's missing? Video marketing is becoming increasingly popular in the real estate market as it offers a unique experience to audiences that leads to high engagement. In fact, according to research done by the marketing department at HSA Home Warranty, 75 percent of home sellers are more likely to list with agents who use Read More
“It is better to be looked over than overlooked.” — Mae West Create a stunning custom flyer for your next listing to get looked over. Not sure how to customize your real estate flyer one option is to try an online photo editing tool such as fotojet. I have previously talked about BeFunky and Canva to create real estate flyers. FotoJet is a free online: Collage maker Graphic designer Photo editor A Canva alternative that enables you to create Read More