3 Ways To Use Instagram To Boost Your Real Estate Business

Realtors know that to be successful they have to know how to negotiate with lenders, title companies, insurance, buyers, and sellers. Realtors are also responsible for marketing and selling listings, so social media is a must for a modern Realtor. With constant changes to trends, it’s important to know what kind of social media posts will help you grow your business.

With 400 million daily users, Instagram belongs among one of the most popular social networks worldwide, so Realtors not posting or posting the wrong content on this social media channel can miss out on growing their Real Estate Business.

Here are 3 Ways To Use Instagram To Boost Your Real Estate Business

Posts

Instagram was built with visuals, so photographers and those with an artistic flair can thrive on this platform. Photo feed posts are one of the easiest ways to post on Instagram. However not any old picture is going to make your real estate business go viral.

Instagram is more artistic than other social media channels. To drive traffic to your real estate business, you need an attractive feed. Use high-quality photos, colors, tones, templates, and branding to ensure a unified Instagram feed.

You don’t need high-end equipment to make good Instagram photos. You can easily create like-worthy Instagram content with just a phone, angles, and some tips and tricks. Here are some fast tips to make your next post on Instagram like-worthy!

3 Tips For Instagram-Quality Pics:

• Use Natural Light, and don’t over-expose: Natural and soft light can help any image go from good to great. This clear light makes for beautiful clear photos and helps focus on a subject without overpowering it. Over exposure will make your photos look grainy and blurry.
• Frame Your Subject: Centered photos are a classic standard, but don’t be afraid to use backgrounds to make your photos pop. Interesting backgrounds or just properly framed photos will create visual interest. Not sure where to start, use the rule of thirds!
• Use Interesting Angles: Angles can turn an average photo into a work of art. Instead of taking a photo of eye level play around with angles, and try something new to make more interesting photos.

With the basics of how to take photos for your Instagram feed post down, you can start to incorporate different types of posts that will help grow your real estate business.

3 Real Estate Instagram Feed Posts Are:

• New Listings: For Realtors, it’s important to post about the new listings you have, and what better place to share beautiful homes than your feed! Use beautiful homes or unique features to get your feed to start talking.
• Client Reviews: If you buy anything online you know how important it is to read the reviews! That is why it’s important to get reviews from your clients and share them on your page for your potential clients to see. These can be easily made in online post tools like Canva and can help build trust in your audience.
• First Home Buyers Post: What is more aspirational than seeing someone get the home of their dreams! Everyone loves to see when buyers get to close on a home, so be sure to share the people and stories being your business for a heartwarming piece.

High-quality photos, branding, and colors can all come together to make a beautiful Instagram feed. Combined with reels and guides you can make a top-tier Instagram grow your business.

Reels

Instagram is constantly adding new features, so those features can be the top ways to create new content. Reels aren’t just limited to dance challenges or specific templates, as new trends arise more people are finding ways to use reels to grow their real estate business.

Reels differ from feed posts in a few ways, most importantly being video posts instead of still images. Some include voiceovers or just beautiful scenery with overlaying music, there are millions of ways content creators take reels and create unique and viral content.

There’s no need to be camera shy to use reels. Many small business owners have found ways to use reels to grow their business without being on camera. Here are the Reels basic you need to know.

How To Make Reels:

• Record A Reel: Whether you decided to use still images, or a video you need content you can upload. Make sure you have high-quality images or videos you can upload to the app.
• Audio: Instagram makes it simple to add music, a voice-over, and even combine them! Use the music button to search for audio or record a voiceover.
• Add Captions: Not everyone has their sound on when they scroll, add captions to your videos for better engagement.
• Add Effects and Share: Like any Instagram post you can add effects and try them out on your video before you publish. After you like the look and sound of your reel you can write captions and include hashtags and share it with your feed!

Making your first reel is easy, and a great way to connect with a wider audience. Here are the top ways you can use reels to grow your real estate business.

3 Real Estate Instagram Reels:

• Listing Tours: You can simply take your followers on a walk through your new listings, and let the home speak for itself! This is an easy reel content any Realtor can make within minutes.
• Real Estate Tip: Use a Voiceover to share a real estate listing tip with your audience. Whether it’s a tip to sell a home fast, or how to make buying a home easier, everyone loves educational content.
• Trends: From trending audio or simple short videos you can easily find new ideas to create for your business. Search on the Instagram app and save audio or reels that you’d like to recreate!

Guides

Guides are one of the newest Instagram features that many don’t know about. This feature makes content more blog-like on the platform and creates a sortable function for your Instagram. Perfect for realtors who want to send clients information in an easy way!

How To Create A Instagram Guide:

• Write it Out: Guides are meant to be more blog-focused, so having copy ready to go for your guide will make it so much easier to create a cohesive guide.
• Sort Your Content: Before creating a guide make sure to take a scroll on your page and see what should or shouldn’t be added to your guide.
• Select Your Guide type: Depending on your guide you might find it easier to create content for locations and places rather than posts. Either way, After you make your selection you can go through your post and pick images to go with your guide and add a description for each image.

Guides make it easy to sort through content by posts, products, and places, making it even easier for Realtors to use to help grow their real estate business. You can easily sort your listings by location or filter your guide to show homes that are coming soon.

3 Real Estate Instagram Guides

• Coming Soon: Easily add listings that are coming soon to your location guides and get some potential buyers ready to see your home.
• Sold: Show your listing success rate by giving a guide to all the homes you have sold for your buyers. This short guide should be full of beautiful home photos with details on how quickly they sold or even client success stories.
• Market Tips and Tricks: Have you Frequently asked questions you have from your clients? Turn it into a guide and share it with any new buyers or sellers. Make the information easy and fun for them to work through and teach a fun trick to sell their home faster!

Guides are an underused feature on Instagram making it easier than ever to sort through posts and find the information you want faster than ever. You can use this feature to grow your real estate business by easily showcasing homes you have sold, or currently have for sale, or just tackle easy tips to share with new clients.

Summary

Social media has changed how the world does business. Many Realtors are now learning how to leverage the social media landscape, and use it to grow their businesses.

Whether you are a new or a seasoned user of Instagram, the trends constantly change, so making sure you are posting the right kind of content is ideal for anyone looking to grow their real estate business.

Here are the ways you can use Instagram to boost your business

3 Ways To Use Instagram To Boost Your Real Estate Business

• Posts: Instagram is perfect for an artistic lens! Use High-quality photos, similar colors, tones, templates, and branding to ensure a unified Instagram feed. Top posts to try are reviews, sold homes, and newly listed homes!
• Reels: Video has taken over social media. Hop on trends or give them your spin with easy-to-use Instagram reels. Try giving listing tours, hot real estate tips, or even use trending audio to make funny videos!
• Guides: If you love blogs, guides are the feature you need to try. Easily sort your Instagram feed into different categories to share with buyers in a beautiful easy scroll that helps your business!

How Do You Use Instagram For Your Business?

About the Author: Catherine Way is the Marketing Manager at Prime Plus Mortgages: Mortgage Note Investing. Catherine creates content for the following industries: Marketing, Photography, Finance, Business, Real Estate Investing, and many more.