Editorial review: October 13, 2026. The original publication date and author attribution are retained.
Realtors know that to be successful they have to know how to negotiate with lenders, title companies, insurance, buyers, and sellers. Realtors are also responsible for marketing and selling listings, so social media is a must for a modern Realtor. With constant changes to trends, it’s important to know what kind of social media posts will help you grow your business.
Instagram can help real estate professionals show their work, explain a local market and answer useful questions. Choose content that serves your audience, then judge it by relevant conversations and next steps rather than an undated platform-user count.
Here are 3 Ways To Use Instagram To Boost Your Real Estate Business
Posts
Instagram was built with visuals, so photographers and those with an artistic flair can thrive on this platform. Photo feed posts are one of the easiest ways to post on Instagram. However not any old picture is going to make your real estate business go viral.
Instagram is more artistic than other social media channels. To drive traffic to your real estate business, you need an attractive feed. Use high-quality photos, colors, tones, templates, and branding to ensure a unified Instagram feed.
You don’t need high-end equipment to make good Instagram photos. You can easily create like-worthy Instagram content with just a phone, angles, and some tips and tricks. Here are some fast tips to make your next post on Instagram like-worthy!
3 Tips For Instagram-Quality Pics:
- Use Natural Light, and don’t over-expose: Natural and soft light can help any image go from good to great. This clear light makes for beautiful clear photos and helps focus on a subject without overpowering it. Over exposure will make your photos look grainy and blurry.
- Frame Your Subject: Centered photos are a classic standard, but don’t be afraid to use backgrounds to make your photos pop. Interesting backgrounds or just properly framed photos will create visual interest. Not sure where to start, use the rule of thirds!
- Use Interesting Angles: Angles can turn an average photo into a work of art. Instead of taking a photo of eye level play around with angles, and try something new to make more interesting photos.
With the basics of how to take photos for your Instagram feed post down, you can start to incorporate different types of posts that will help grow your real estate business.
3 Real Estate Instagram Feed Posts Are:
- New Listings: For Realtors, it’s important to post about the new listings you have, and what better place to share beautiful homes than your feed! Use beautiful homes or unique features to get your feed to start talking.
- Client Reviews: Obtain permission before sharing a client’s words, name or photograph. Present their experience accurately, without turning one result into a promise for everyone. If you buy anything online you know how important it is to read the reviews! That is why it’s important to get reviews from your clients and share them on your page for your potential clients to see. These can be easily made in online post tools like Canva and can help build trust in your audience.
- First Home Buyers Post: What is more aspirational than seeing someone get the home of their dreams! Everyone loves to see when buyers get to close on a home, so be sure to share the people and stories being your business for a heartwarming piece.
High-quality photos, branding, and colors can all come together to make a beautiful Instagram feed. Combine clear feed posts, useful Reels and organized neighborhood guides to give people a reason to return to your profile.
Reels
Instagram is constantly adding new features, so those features can be the top ways to create new content. Reels aren’t just limited to dance challenges or specific templates, as new trends arise more people are finding ways to use reels to grow their real estate business.
Reels differ from feed posts in a few ways, most importantly being video posts instead of still images. Some include voiceovers or just beautiful scenery with overlaying music, there are millions of ways content creators take reels and create unique and viral content.
There’s no need to be camera shy to use reels. Many small business owners have found ways to use reels to grow their business without being on camera. Here are the Reels basic you need to know.
How To Make Reels:
- Record A Reel: Whether you decided to use still images, or a video you need content you can upload. Make sure you have high-quality images or videos you can upload to the app.
- Audio: Instagram makes it simple to add music, a voice-over, and even combine them! Record your own voiceover, or choose audio you have permission to use for this business content. A song appearing in the app does not by itself establish permission for advertising, commercial use or reuse on another platform; check the applicable license before publishing.
- Add Captions: Not everyone has their sound on when they scroll, add captions to your videos for better engagement.
- Add Effects and Share: Like any Instagram post you can add effects and try them out on your video before you publish. After you like the look and sound of your reel you can write captions and include hashtags and share it with your feed!
Making your first reel is easy, and a great way to connect with a wider audience. Here are the top ways you can use reels to grow your real estate business.
3 Real Estate Instagram Reels:
- Listing Tours: You can simply take your followers on a walk through your new listings, and let the home speak for itself! This is an easy reel content any Realtor can make within minutes.
- Real Estate Tip: Use a Voiceover to share a real estate listing tip with your audience. Whether it’s a tip to sell a home fast, or how to make buying a home easier, everyone loves educational content.
- Trends: From trending audio or simple short videos you can easily find new ideas to create for your business. Use trends as creative inspiration, but make your own footage and use appropriately licensed audio. Do not copy another creator’s video or assume that a popular sound is cleared for a business campaign.
Neighborhood Guides: Carousels and Story Highlights
Turn one local question into a short guide people can work through. Use a carousel for a sequence of photos or videos in one feed post, or organize useful Stories into a named Highlight on your profile. This section replaces the older instructions for creating a standalone Instagram Guide.
Build one useful carousel:
- Pick a concrete question, such as what a buyer should check before touring homes in a particular neighborhood.
- Open with the question, then give each following slide one clear point. Use original photos or media you have permission to publish.
- Include useful local details and dates where they matter. Explain your observations without promising appreciation, quick sales or a particular result.
- Close with one relevant next step: read the complete neighborhood page, ask a question or request help with a specific search.
Three real estate guide ideas:
- Neighborhood basics: a short walk-through of housing types, transport options and practical questions a buyer can investigate.
- Listing and sold-home stories: explain the actual preparation and decisions behind a property, with client permission and accurate availability/status details.
- Buyer or seller questions: answer one repeated question in plain language and link to a fuller explanation when needed.
Give Story Highlights clear names, such as Neighborhoods, Buyer Questions or Seller Preparation. Review them periodically so sold listings, availability claims and dated market information do not look current. Use your profile link to connect a short guide to the complete article or neighborhood page on your website.
Controls and available tools can differ by account and app version. Meta’s official overview of Reels, photos, carousels and Stories explains the formats; the practical job is to organize useful information, not chase a feature name.
Summary
Social media has changed how the world does business. Many Realtors are now learning how to leverage the social media landscape, and use it to grow their businesses.
Whether you are a new or a seasoned user of Instagram, the trends constantly change, so making sure you are posting the right kind of content is ideal for anyone looking to grow their real estate business.
Here are the ways you can use Instagram to boost your business
3 Ways To Use Instagram To Boost Your Real Estate Business
- Posts: Instagram is perfect for an artistic lens! Use High-quality photos, similar colors, tones, templates, and branding to ensure a unified Instagram feed. Top posts to try are reviews, sold homes, and newly listed homes!
- Reels: Video has taken over social media. Hop on trends or give them your spin with easy-to-use Instagram reels. Try giving listing tours, hot real estate tips, or even use trending audio to make funny videos!
- Neighborhood guides: Build a carousel or organize useful Stories into Highlights. Answer a concrete local question, keep information current and connect readers to a complete resource on your website.
How Do You Use Instagram For Your Business?
About the Author: Catherine Way is the Marketing Manager at Prime Plus Mortgages: Mortgage Note Investing. Catherine creates content for the following industries: Marketing, Photography, Finance, Business, Real Estate Investing, and many more.
