One of the most important questions for every website owner is;
“How quickly can I get my real estate website to rank in Google?”
Ranking in Google is a tricky business, and even if you take all the relevant variables into account, in the end, you still might not get the results you were hoping for.
Ranking in Google is a tricky business, and even if you take all the relevant variables into account, in the end, you still might not get the results you were hoping for.Click To Tweet
This means that in most cases the answer to this burning question is – ‘It depends’. But who wants to hear that? Luckily, thanks to a comprehensive study from Ahrefs, we can actually give you a more concrete answer than that.
The Ahrefs study first looked at the average age of the top-ranking pages. They took 2 million random keywords and pulled data on the Top 10 pages for each keyword. The results showed that the average Top 10 ranking page was 2+ years old, while pages which ranked at the coveted #1 position were almost 3 years old.
the Top 10 pages for each keyword. The results showed that the average Top 10 ranking page was 2+ years old, while pages which ranked at the coveted #1 position were almost 3 years old.Click To Tweet
Ahrefs team then randomly picked 2 million pages that had been previously seen by their crawler, tracking the position history of each page for any keyword it’s ranked for. It turned out that just 5.7% of pages ranked in the Top 10 within 1 year for at least 1 keyword. The average time it took for these lucky pages to get to the top was anywhere between 61 and 182 days.
The study also showed that it doesn’t take too long to rank for low-volume keywords, whereas ranking for high-volume keywords can take almost a year if you want to become part of the Top 10.
Clearly, this is only the case for the very fortunate 5.7% of pages. So what happens to the majority of pages which try to rank in Google? To find out more about the Ahrefs study results, check out the useful infographic below by The Website Group!
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Loved your tip Lance about not using just listings as blog posts, I see that often and wonder why? They really are not blog posts but just listings. Great tips here!