Being a real estate agent means doing a hundred different things at once, including being an expert of Technology.
There’s so much to do – assisting sellers and buyers, determining clients’ needs and requirements, performing comparative market analysis, and what not.
That’s why we’ve compiled a comprehensive list of incredibly useful tools for real estate agents. Below down are our favorite picks for real estate tools that could help you streamline your workflows and simplify workload.
You can view the list as a Slideshare or continue reading:
Google offers s0 many tools that are useful for real estate agents. And I am not just talking about showing up in Google rankings on the search engine…. although that should be one of our goals.
Here are just some of the ways that you can use Google as an incredibly useful real estate agent tech tool:
THE PANDEMIC TAUGHT US THAT WE COULD SELL REAL ESTATE ALMOST COMPLETELY VIRTUALLY AND ZOOM WAS A BIG PART OF THAT
Real Estate Websites – See why Sierra IDX websites set us apart from our competitors. Real Estate CRM – The Sierra CRM is purpose built for real estate professionals, all channels are now open. Real Estate Ad Management – Search and social ads needs to work together, our service includes both, putting you ahead.
The only platform built on a proprietary SEO optimized CMS. If you are after organic rankings, this is for you. The only platform that offers Google Ad management services at no additional cost. Seriously, it’s included. The #1 team in South Carolina moved their main site to Sierra. The #1 team in North Dakota dropped their higher priced platform and moved everything to Sierra. Hint – it wasn’t the price. One of the largest brokers in Southern California incentivizes their top producing agents with Sierra.
WeVideo is easy, fast & flexible and allows you to create like a pro in no time at all. Add features like green screen for a big-budget look without the cost or difficulty. Edit videos with zero upload wait time. Choose from multiple formats to stand out on social media, web and mobile displays
Here is an example of a video that I create every month using my Screen Capture and Webcam functionality:
Strike the right chord with radio-quality music. Browse the wholly-owned library of 6,000+ royalty free songs composed by Grammy-winning talent. Enjoy unlimited licensing, new music every week, & stem files with every track.
Give them more than fact sheets and 2D photos… give them a 3D Virtural Tour Experience
According to Realtor Mag, Ninety-four percent of young adults from the millennial generation and 84 percent of baby boomers said they used online websites in their home search.
Put yourself in their shoes. You sit down at your computer or open your favorite app and enter in your search parameters. Maybe, you get 20-50 results.
You want to filter that down to 4 or 5 you would like to tour. How are you going to filter that list down?
Refine the price? Narrow in on specific area? Tighten your search requirements?
Perhaps, but I bet you will start looking at pictures. You will get a feeling about each listing based on the images you view and you will start to heart the ones that give you a good feeling.
What if you could tour the homes that you were deciding against? Would that give that listing an edge? Sure it would.
Whether your next design project is a creative collage, infographic, or a real estate design, Canva is a graphic design tool that helps people to create amazing designs. There are impressive features like speech bubble maker, photo enhancer, delicate fading, design grids, image straightening, and more. It comes with an easy-to-use drag and drop interface.
With over 84 Real Estate Flyer templates to choose from you will surely be able to find one that fits your business profile.
It has many options for real estate people such as various photographs, fonts, graphics, real estate flyer templates, postcard templates, brochure templates to choose from.
I used Canva to create the Featured Image for this post.
I have been singing the praises of Mailchimp for as long as I have been doing digital marketing. It integrates easily into most web applications that I use. It is free up to 2,000 contacts. And the new Mail Editor tools is awesome. There are other popular email marketing services.. but give me the chimp.
Everything in MailChimp is simple and straightforward. All you have to do is choose an email list, select an email template, customize content, and send.
One of the biggest advantages of sending email campaigns through MailChimp is that you can see the properties that prospective buyers are watching from the email campaign.
90% of buyers find it easier to visualize a virtually staged property as their future home.
You have no idea how virtual staging can help you reap more benefits. Buyers, these days, have a short interest span. Thus staged photos give potential buyers an opportunity to imagine themselves and their stuff in the new property with high-quality photos.
Videos have become a valuable tool for business promotion. Believe it or not, about 82% of internet users are consuming video content in one way or the other and more than half of digital marketing experts are getting the best ROI with videos and email marketing.
BombBomb is one such tool for anyone who wants to build trust, convert leads, and win referrals with video emails. Probably, that’s why it is a great tool for real estate agents that help you humanize your communication with your contacts. Along with powerful email marketing, it’s a full sales platform for realtors helping them with automation, mass emailing, and lead capture forms, and insightful analytics.
*For a Free Option that integrates into your Gmail try Cloud HQ
You are holding a studio quality video camera, HD TV, navigation system, task management, newspaper, communication hub, social media posting, super-computer in your hand.
Build better Comparative Market Analysis reports and interactive presentations that win more listings. The CMA tool is super cool and helps us build beautiful CMA’s that help us stand apart.
What is extra cool is the new interactive presentation that you can access with a link. That allows you to display an interactive CMA on Zoom or on your laptop, tablet or phone. It has a live map, allows you to easily add or remove comps, and looks impressive.
Structurely is Artificial Intelligence that immediately responds to real estate leads, follows up with them for a year and knows how to qualify them. It comes with a chatbot named Aisa Holmes which uses artificial intelligence for lead engagement and generation. Whenever a prospective client contacts you through a website, Facebook, or any other digital platform, it engages the client through messaging around the clock.
When leads expect an insightful and quick reply, Structurely comes to your rescue and gives you that peace of mind. Also, you can take over the conversation at any time and take it forward and further set up a meeting.
Find the perfect high-res, royalty-free, stock image to enhance your neighborhood pages, social media posts, videos, etc. Adobe Stock images has thousands of real estate images to choose from that will help your business look like the pro that you are.
Over the last decade I have installed thousands of IDX Broker plugins onto different WordPress websites. Agent sites, team sites, commercial sites, brokerage sites, property management sites. I have built sites for an agent in nearly every 50 states, Canada and Mexico.
I have installed IDX Broker on all kinds of different themes such as; Genesis, Avada, Equity, Thesis, Divi, X Theme, Betheme, Elegant Themes, WP Residence and many more that I can not remember.
That is what I love about the IDX Broker plugin is that while the technology keeps changing and the needs of the agents keep evolving the plugin just keeps working.
Over the years I have been persuaded to install different IDX services, most have gone out of business or completely changed business models and left clients without service. But, IDX Broker has always been there and taken care of their clients.
What makes IDX broker so special is the same thing that many “gurus” have condemned them for. They host all the IDX information on their own highly optimized servers.
END TO END REAL ESTATE PLATFORMS
CRM
LISTING LEADS
COOL STUFF
REAL ESTATE AGENCY
You may want to also check out the 26 Best Apps for Real Estate Agent.
If you think that we’ve missed out on a tech tool that can be really helpful for our real estate friends, let us know about it in comments. It could be anything from a productivity tool to AI-based lead generation tool to a virtual tour tool. If you’ve been benefited in any which way, we’d love to know about it.
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I would definitely add RealMailers for targeting and sending postcards. I use it for all my just listed and just sold campaigns, plus an occasional neighborhood farming campaign.
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keep up writing.
There's a brand new tool I just started using called Leia for Real Estate - it's an A.I. lead-gen platform that builds websites and automates digital marketing!
You can learn about it at rev.heyleia.com/welcome.
Would you use Lions Desk with structurally?
or
One or the Other?
Yes, Structurally integrates with the Lion Desk CRM and adds a real benefit. It's not really a one or the other since they do different things. There are several videos and articles on how to integrate them.
If you're using WordPress for your real estate site, you may want to take a look at our WPI Real Estate Plugin Packs. These packs allow you to store images externally, improve text search, and massively increase import speed. We have had multiple requests from realtors using major real estate themes like Houzez, WP Residence, and RealHomes which is why we created the WPI Real Estate Plugin Pack in the first place.
Sounds intriguing.