When potential buyers decide to look into the real estate industry today, they use the Internet first. Instead of contacting an agent they already know, they will check out the available offer and search for reviews online. If they go to check out a property, they want instant calculations. They would love to provide feedback through an app.Are you missing out on one of the 26 best Apps for real estate agents to use in 2020?Click To Tweet
Technology sets the trends in real estate nowadays.
Gone are the days when newspaper ads meant something. If you’re not great at using tech tools, you’re out of the game. You have to build the perfect website, implement SEO techniques, and be available on social media for potential clients to reach you.
A modern real estate agent is all over the place.
But hey; you can handle it. For each task you’re supposed to cover, there’s an app you can use.
Let’s go through a list of the absolute best apps of 2020. They cover different aspects of your work. You don’t have to use them all. But the ones you choose can function in perfect synergy.
The 26 Best Apps 2020 for Real Estate Agents
Are you still using an old-fashioned calculator and relying on your personal math skills to calculate things for your clients? Bummer.
Did you know that you can calculate everything much faster without any effort involved?
This is an amazing app that will calculate loans, savings, and leasing, interest rates, loan payments, amortization, business percentages, and all other boring aspects of your job.
It costs $5.99 as a one-time payment.
Setapp is not an app; it’s a service that gives you a collection of apps for Macs. Instead of purchasing premium apps individually, you can subscribe to Setapp and you’ll get access to many that you’ll actually use.
These are some of the featured best apps 2020 that can be useful for a real estate agent:
- Home Inventory (for knowing what you have in each property you’re trying to sell)
- Receipts (for managing financial documents)
- Endurance (for boosting the Mac’s battery life)
- AnyTrans (for managing and backing up iOS devices from your Mac)
- Workspaces (for organizing your work)
You pay a monthly membership of $9.99 to access all the apps in the offer.
Xome is a platform for real estate industry research. There are many others that serve that purpose. The thing that makes Xome special? Auctions! Some of them are exclusive to this platform.
If you’re willing to get a deal on standard, short-sale, foreclosed, and bank-owned listings, this is the place for you.
Xome is available as an app for iOS and Android, so you can check out the offers on the go.
Actually, there are two apps: Xome Real Estate and Xome Real Estate Auctions. Both are free.
Capturing leads is one of the most important goals that real estate agents have when they show an open house. That’s why they give out forms for the visitors to fill in. Well; it’s 2020. Why use paper forms when you can use an app?
You get all impressions from your leads in a single place. It’s easier for them to use their phones to provide feedback, and it’s easier for you to analyze the details.
This is a real estate investment calculator, and it’s one of the essential apps that a real estate agent needs. When you’re flipping properties, you need precise calculations of the return of investment.
This app will calculate the profit. It considers the sales price, improvement and selling costs, buying and holding costs, and the purchase price.
You can do the same thing by hand, but why bother when you can use an app?
Homesnap is one of the favorite apps for home buyers to use. They love it because it’s user-friendly, organized, and fast. It’s where they connect with agents. As a real estate agent, you want to be where all the cool kids are.
You’ll get an optimized and verified business profile, which makes home buyers trust you.
This app supports a referral and collaboration network for professionals in the real estate industry. It’s free!
If you need assistance from another agent or you want a quick gig to fill in your free time, this is the app that helps you reach the goal.
Ten-X features many properties for selling and buying. The live bid feature makes the platform competitive and triggers potential buyers to close the deal.
There’s no need to search for leads for face-to-face interaction. Just get the properties listed here, and the buyers will come to you.
Trulia is a great app for active home searchers. These are people who are ready to make a purchase, but haven’t found their dream home yet. They use the app to track the value of their current home while searching for a new one.
You can use the platform to list properties for rent and sale.
Clozio promises to simplify all steps of the process. The app gives you a simple checklist that helps you cover all points and stay organized. You can share to-dos with your clients, and schedule appointments through the app.
The Starter package is free, but you can go for Basic and Pro ($8 and $32 respectively) if you like Clozio and you’re ready for its advanced features.
Each real estate agent reaches the point when they are ready to work with investment property. At this point, it’s not just about matching buyers with sellers. It’s about investing in a property, improving it, and selling it for a better price.
Auction.com is the app you need for that. It will notify you about all new investment homes near you, so you can check them out before they get crowded.
If you’re considering investing in a big property (usually a commercial or a multi-unit business), this is the app to use.
LoopNet also connects buyers with brokers, so you can use it in that aspect, too.
Smith is an app that homeowners and real estate professionals use to get matched with contractors. If you have a property that needs improvements before being ready for sale, you’ll find a great contractor here.
BiggerPockets deserves a spot in our best apps 2020 toplist. It’s a networking platform created for homeowners, investors, and professional agents. It has a great forum section, where you can promote yourself as a pro that buyers and sellers can trust.
BiggerPockets is an essential app for creating a network. Each real estate agent knows how important networking is for their professional growth.
The app is available for iOS and Android devices. It’s great for measuring if floors, walls, and window frames are in level. You’ll need those details when evaluating the price of a listing or when figuring out how much work it will need to get it to the state of perfection.
Agents who invested in property must keep track of all expenses at all times. This is a great app to use for that purpose. You can manage and organize rentals, and you’ll get effective reports that show the value of your investments.
Plus, Stessa gives you the most important news from the industry on a daily basis.
This is a free app from the Home Depot. It’s a helpful tool to have when showing property. The potential buyers might have a hard time imagining how an empty house would look like when they turn it into a home.
Instead of investing in staging, you can use this app to show them how different colors would transform the place.
When you get a property for selling, you need great images, organized floor plans, and a detailed list of all needed renovations. In reality, you don’t always get those things.
That’s why you need Magic Plan. It’s an app for creating floor plans. There’s a free version of it, but it doesn’t allow you to export files. The Business package costs $19.99 per month.
This is an outstanding tool for creating mobile videos. Realtors have a lot to benefit from it. By recording videos of properties, editing them to a pro level and sharing them across platforms, they can attract more buyers.
Each property you’re trying to sell is a project. You have a team around that project, and you have to keep the communication and all the tasks as organized as possible. Podio is the tool for that.
It’s a team management app. You’ll make to-do lists, and you’ll distribute tasks between the members of your team. Each one of them has access to the lists, so they can update on the progress. It’s the perfect project management and collaboration app.
Social media is becoming a great place to market and pick up new business for real estate agents. While there are many platforms to choose from, one of the single best has to be Instagram. With more than 1 billion active users, it is one of the most popular social media platforms with among the highest engagement. This higher engagement often means it can be a great tool for increasing sales and visibility. In fact, there are many different ways Instagram can help increase sales for agents.
Also, the growth of their user base has been unbelievable, and shows no signs of slowing down in the coming years. As a result, there are a lot of potential customers to reach through Instagram. Many of the largest companies on the planet have an Instagram presence, as well. So for everyone from a large company to a single real estate agent, Instagram can be a valuable marketing tool.
Instagram benefits from putting visual content first, as well as being much less cluttered and “busy” than other social media platforms. The Stories and IGTV functionality also make it a great place to post listings, ask questions and generally do some very strong marketing. Of course, just because you use Instagram doesn’t mean you shouldn’t use other platforms like Twitter or Facebook as well.
Built with real estate agents in mind, RPR (Realtors Property Resource) is a must have on your device. The app is wholly owned and operated by the National Association of Realtors. This gives it some credibility in the space. It offers you immediate access to an incredibly robust database of information on a range of different properties. Also, searching through the public record is a breeze in the app, as well. In a few taps, you will have access to an almost-endless supply of useful data and information on millions of homes in many different areas.
The app can even be separated into both residential and commercial mode, depending on your needs and specialty. The RPR app is used by thousands of different realtors from coast to coast across the country. It can also be beneficial to brokers, appraisers and nearly everyone else in the real estate space who is looking to streamline their experience. It is highly rated and there are many testimonials about the benefits realtors have realized as a result of this app.
RPR lets you quickly brand reports and send them to customers and clients and instantly view nearby sales activity. Adding notes and photos within the app is easy, and the app can be synced up with the desktop version of the program so you can work and have your information wherever you are.
Simply put, it is one of the most complete and useful apps for anyone in real estate. Instant access to the right information you need at your fingertips is possible with the RPR app. Whether you are looking to get more sales, be a better source of information or simply learn more, this is certainly an app to consider.
While not inherently aimed at realtors, Evernote is likely one of the most used apps in the repertoire of an agent. The app lets you record and track notes, lists and a variety of other things. This can be beneficial in recording and managing marketing efforts, to organizing an upcoming meeting or open house. The app is a blank slate for you to potentially do dozens of different things with.
Sharing ideas, making to-do lists and managing projects are also common uses of Evernote. Evernote is used by hundreds of millions of people across the world for its many benefits. Many large companies in different industries and from across the globe have their employees use Evernote, as well.
Adding links and images to every note or list is also easy, as well. Don’t worry, everything stored and kept in your Evernote can also be viewed, opened and edited online as well. Think of it like your own personal notepad or idea sheet, that you don’t need to worry about losing. This can help you prepare marketing material, close sales, keep track of conversations and potentially dozens of other things.
If you want to keep up on all of your different conversations with clients, buyers and sellers, Contactually is right for you. The app is a CRM (Customer Relationship Management) platform aimed specifically at those in the real estate business. It helps you manage all different types of communication with clients and potential clients. Continuing communication is an important and often underrated part of marketing your services correctly as an agent.
Hundreds of millions of relationships have been managed through the app, and it is responsible for closing billions of dollars worth of deals. The app is used by some incredibly large companies such as Berkshire Hathaway and many of the largest real estate companies out there such as Coldwell Banker, Alain Pinel Realtors and many others.If it’s good enough for them and their robust and complicated tech stacks, it is likely good enough for you.
A big part of marketing success is actually being able to take advantage of your efforts and close the sale. Apps like Contactually will ensure you stay in contact with your new clients, and be able to check up on old ones with ease. Conversations and all of your communication can be synced and shared between multiple devices, as well.
Losing track of where you are in a conversation with a certain client is a surefire way to lose the sale. Using an app like this will keep you on track and ensure no one is forgotten or is confused with someone else. The platform is very user friendly and simple to get started with, as well.
A big part of marketing as a real estate agent comes down to design. Your logo, posters and presentations and social photos all need to be not only informative, but also visually appealing. They need to be eye-catching, as it will help people pick you out over your competition. Branding is very important to real estate agents, and the visuals you offer is a big part of that.
An app like Canva can help you craft and create beautiful marketing materials to ensure you get noticed and your message gets heard. It makes getting access to great and high quality designs possible for all different kinds of business.
The app makes it easy to create these graphics on your phone, tablet or computer, and transform them into living and breathing pieces of art. Canva also makes data visualization beautiful, and will ensure your marketing delivers the message in a creative and appealing manner, without being too complex or unclear.
There are many different companies and individuals that have used Canva to create better visuals which can drive more sales. Canva has also helped a company grow their engagement by well over 1000%, which directly leads to more attention and sales. In total, the app counts over 15 million users, despite only being around for half a decade or so.
Content Marketing in 2020 should be primarily focused on video.
“In today’s fast-paced world, video marketing is one of the few types of online material that provides the value, relevance and flexibility consumers need, all while catering to the on-the-go lifestyle they want.” (Forbes)
Shoot video of:
- Open Houses
- Featured Neighborhoods
- Seasonal Messages
- Information pieces
This sounds very hard. I know. I had sidestepped video marketing for the last 2 years out of fear.
Until I found the WeVideo App. This app turns your cell phone into a Video Production Studio and it is pretty simple to use.
There is a free version… but if you sign up for their Power Plan, you can get upgraded features and remove the watermark for just $4.99 a year!
Here is a sample video tour of Meadowdale real estate I made using the app.
Choose the Right Apps to Boost the Power of Your Device
The real estate industry is on fire right now! It’s driven by technology, and new apps hit the market on a daily basis.
We’ll all have to admit it: apps make our jobs easier. With the right selection of software on your smartphone and tablet, you’ll cover all tasks more effectively.
Which apps do you already use?