There are a ton of choices for building the best real estate agent website. But there is only 1 obvious choice: WordPress.
“WordPress powers over 43% of all websites on the internet today and remains the fastest-growing CMS.” (W3Techs)
Many real estate agents that I speak to wonder if they should use WordPress for the best Real Estate Agent Website and they currently fall into one of these categories:
I am going to show you 110 reasons why we know that WordPress is the best real estate agent website. These are in no particular order, however, the first 20 or so are my ‘go-to’ reasons why WordPress is good for your business… without a doubt!
The following list has been meticulously updated for 2025 to include hundreds of links to all the best plugins.
I could almost stop the list right here. I CAN NOT over emphasize how important this is.
If you start building your business on a website that you do not own at some point it will come back to burn you. And when it does you will be left with nothing.
What I mean by ownership is that as long as you keep your hosting account current, your site will never go away, switch owners, go out of business, become irrelevant, move offices, etc.
Interesting fact, most real estate agents websites that rank on the first page of Google for strong keywords are there primarily because of how long the website has existed.
No matter how small you start your WordPress website can grow with your business. WordPress will scale with your business needs and you will never outgrow your site.
That is why we call it “The Last Business Website You Will Ever Need”.
WordPress themes allow you to lay the groundwork for a professionally designed website.
Over 13,000 free themes are available today (WordPress.org/themes)
There are also many “Premium” theme developers including Elegant Themes, and Theme Forest.
I will dive into plugins more deeply as the list progresses because there are so many wonderful things you can do with plugins.
Basically, WordPress plugins are small apps that you can easily add to your site to fulfill a functionality need. Do you have a need on your website, “There’s a plugin for that”, as the saying goes.
There are currently over 59,000 free plugins available. in the WordPress Repository.
There are also many “Premium” plugin developers including Code Canyon, and WPMU DEV.
WordPress is great for SEO.
Danny Sullivan, Google’s Public Liaison for Search, has emphasized that websites built with clean structure, mobile responsiveness, and structured content—like WordPress—are well-positioned for success in search rankings.
John Mueller from Google has also confirmed that WordPress “works well for SEO out of the box,” especially when paired with good plugins.
Install Yoast SEO or Rank Math for free and fine-tune your on-page SEO even further.
One of the big advantages to using WordPress that we will cover a little later is that it is easy to use… that being said it does have a learning curve. In addition, your site will probably need some trouble shooting from time to time.
When you hit a roadblock, there are countless forums including the official WordPress forum, YouTube videos, Facebook groups, and AI-powered support tools (like ChatGPT plugins) to help you solve your problem.
Personally, when I have a problem I usually start by typing my problem into Google and within a few links I find the answer I am looking for.
Open Source Software means the original source code is made freely available and may be redistributed and modified. Meaning it is being constantly developed, or improved, by a huge community of WordPress Developers.
This is why there are so many free plugins and themes. This is also why the adoption rate has been so high and why we can count on it to continue to be a developed and updated CMS for many years to come.
You can do everything except host your site for FREE! WordPress.org is free, you can use free themes, and free plugins and design it yourself for free.
Free is a great price for the best real estate agent website.
WordPress offers the best internet publishing tool in the form of a rolling blog.
Blogging is crucial for content marketing strategies that help generate real estate leads online.
WordPress acts as a full CMS (Content Management System) — meaning your website and your blog live under one roof.
You can use WordPress as just your CMS, just your blog, or both seamlessly.
You may have been told that in order to generate leads online you will need a Landing Page, or Capture Page, or Squeeze Page. These are simply a single page online that offers something in exchange for the visitor’s contact information, thus producing a lead.
WordPress makes creating Landing Pages quite simple with the help of a Contact Form plugin. You can also create landing pages with Leadpages.net and integrate your landing pages into your WordPress site with their plugin.
Look, no website worth its salts will be built in an hour. It takes some time to put together a nice WordPress website just like any of the other website alternatives.
Don’t believe the hype if you see the commercials that show websites being built right before your eyes.
That being said, WordPress is as easy to use as any website building software that is out there. And the WordPress community is constantly coming up with new themes and plugins to create a complete Drag N Drop set up so it is even easier.
If you do get stuck as I mentioned earlier there is a huge community to help you get back on your feet.
If you use a managed WordPress hosting company they will install the WordPress.org for you and aid you with technical problems.
WordPress takes security very seriously. With 43% of all websites being built on WordPress, it is going to be vulnerable to attacks, and WordPress is aware of this and that is why they are constantly releasing updates and patches to keep your site safe and secure.
That being said it is better to be safe than sorry. If you use a Managed WordPress hosting service than your site will automatically have extra layers of security like Firewall, Virus Scans, and Auto Backups.
If you want to add extra security to your site you can use plugins like Sucuri, iThemes Security, Wordfence, BulletProof Security, and All In One Security (AIOS) to name a few.
As I already have mentioned your WordPress site can be used as a CMS, as a Blog, and as Landing Pages.
It is used by single agents, small businesses, and corporations.
It can be used for ECommerce, as a Social Media Channel, Classified Ads, or as a Membership site.
WordPress has more than enough power to accommodate any businesses needs.
WordPress’s extensive community is constantly at work adding new features, improving old ones, and addressing security risks. In doing so they release free updates on a regular basis.
WordPress releases three major versions per year, and you get notified when there is a new version available. Then you just push a button to update to the newest version.
Enhance your site’s social media presence with themes and plugins that add social sharing buttons, profile links, and integrated feeds. These features make it easy for visitors to connect with your social profiles and share your content.
In 2025, platforms like Instagram and Facebook require third-party tools for auto-publishing due to API changes.
You can use plugins like: Smash Balloon, Social Warfare, or Monarch.
WordPress is perfect for generating leads. There are so many tools that are built specifically for turning your WordPress site into a lead generation machine.
Two of our favorite lead generating platforms for real estate are IDX Broker and iHomefinder. Both can integrated with your WordPress website to begin capturing leads.
Even better than leads are referrals and WordPress can power your referral generation as well. The blogging platform is perfect for sharing your industry information and teaching people what you know.
Once you have empowered people with your information they are more likely to contact you directly and ask you to be sold.
Forms are the life blood of Lead Capture and come in many shapes, sizes, and configurations and they all work on WordPress.
Many themes come with contact forms and there are multiple plugins that you can use to easily add forms to your WordPress website including Formidable Forms, or Gravity Forms.
Most IDX (internet Data Exchange) Services offer a plugin to integrate their service with your WordPress website. Many, in fact, only offer a plugin, or are WordPress only offerings.
Even if there is not a specific plugin for the service any IDX could be easily integrated into WordPress.
Widgets, pages, and posts make adding all the IDX functionality a snap, and a great reason why WordPress is the best real estate agent website.
Managing listings is a big part of running a real estate site—and WordPress makes it easier with the right tools. You don’t need a custom build to get a great-looking, easy-to-manage property database.
A popular option is Easy Property Listings. It gives you flexible templates, advanced search, and works well with themes and builders like Elementor and WP Bakery.
Estatik is another solid pick. It comes with a clean layout, photo galleries, custom fields, and even features like map search, saved favorites, and multilingual support.
WordPress allows you to upload and host a ton of multimedia file formats including: .jpg, .jpeg, .png, WebP, .gif, .pdf (Portable Document Format; Adobe Acrobat), .doc, .docx (Microsoft Word Document), .key (Apple Keynote Presentation), .ppt, .pptx, .pps, .ppsx (Microsoft PowerPoint Presentation), .odt (OpenDocument Text Document), .xls, .xlsx (Microsoft Excel Document), .zip, .mp3, .m4a, .ogg, .wav, .mp4, .m4v (MPEG-4), .mov (QuickTime), .wmv (Windows Media Video), .avi, .mpg, .ogv (Ogg), and .3gp (3GPP) media files.
A word of caution, media files can be large and use up your available storage quickly. In the case of images this is easily solved by using optimization plugins like Imagify or Smush. Videos can be hosted on other platforms like YouTube of Vimeo and embedded onto your site using embed codes.
You can view the uploaded media in your Media Library.
Along with the support forums there are also countless sources for WordPress tutorials. Including many that are a simple search away on Youtube.
WP Beginner offers over 700 step by step tutorials, if you are up for a course you could try a site like WP 101.
You can add as many users to your WordPress install as you feel necessary and assign each user to 1 of 6 different user levels.
Mobile visitors and desktop visitors are about equal these days and mobile keeps growing making it more important than ever for a website to be mobile friendly to accommodate smartphones and tablets.
Many of the most popular themes are built to be “Responsive” or mobile friendly.
If you choose a hosting company that you decide later on just does not cut it, or you need to give it more power or space. If your host is going out of business, or you just want to try something different. You can transfer or migrate your WordPress website relatively easy.
It just requires exporting your SQL file, and WP Content folder. You may be able to do it on your own, if not you could go on a site like UpWork.com and find someone to do it for $50 or less.
Whether you build it your self or find a web developer to help you get it built.
Most themes will come with an assortment of Page Templates. With the click of a button you can decide if you want a page to be a full width layout, have a sidebar on the left or right side, become a landing page, a blog archive, or something more creative.
If your theme does not offer a template you are hoping for, there is a good chance that a plugin will. If not there are many tutorials that show you how to build your own templates.
WordPress has a built-in site search functionality, making it easy for visitors to find what they are looking for on your site.
If the default WordPress is not powerful enough you can turbocharge the search with plugins like: Swiftype, or Search WP.
Membership sites are very popular and a great way to monetize a websites. There are different membership site requirements and many plugins to address them.
You can use plugins like: MemberPress, Paid Memberships Pro, WooCommerce Memberships, and Restrict Content Pro
In order to get buyers to trust you online it has become increasingly more important to add your past clients testimonials on your site and it is easy to do with WordPress.
You can add testimonials to your site using: Zillow or Yelp widgets, Easy Testimonials, WP Customer Reviews, or Widgets for Google Reviews by Trustindex.
So you can be the best real estate agent website.
Clients like to know that someone will be there to support them after the sale. Want the ability to manage your customer base with a support ticketing system you can do with a WordPress website.
You can add a support system using plugins like: WP Help Desk, or Awesome Support.
Automate your social media sharing with plugins that do the work for you. These plugins will link to your accounts to send out your post automatically once published. A few great options include: Blog2Social, Revive Old Posts, FS Poster, and CoSchedule.
WordPress is over twenty two years old. And has been updated, upgraded, and built up each year to bring it to the top of the blogging platform pyramid.
WordPress is the most popular web publishing system on the planet with over 43% of all websites powered by WordPress. This number keeps growing each year. This is good news as it ensures that the platform will continue to get developed.
WordPress can run your IDX, CRM, Support System, Full Width Slider, .PDF Library, Membership, Video Showcase, and Blog Archive all while looking beautiful.
There is almost nothing that it can not handle.
In today’s world of marketing being able to automate a little is much appreciated. WordPress has a built-in RSS feed that updates automatically whenever you publish new content. Just add /feed to the end of your domain and you’ve got a live feed of your latest posts. It’s an easy way to share your content with subscribers, feed readers, or other services that support RSS.
Companies are looking for ways to be able to interact with their customer base. With WordPress your clients will be able to interact with each of you blog posts. You can improve visibility, establish credibility, and build relationships with blog commenting.
While I do not recommend using your WordPress site as the server for your email marketing, you could. I do recommend using my favorite Email Marketing software companies, MailChimp and Aweber, offer a plugin and widgets that you can install into WordPress to help start building your list.
Want to add a link or two to your pages and post from within your own site? WordPress gives you the option add internal linking without the laborious action of finding, copying or pasting the URL. Simply highlight the word(s) you wish and click on the link icon to open your insert/edit link window.
Every single page and post on your site is available to link. This is also how you create links to another site or document like a PDF or eBook outside your site.
Need a little help? There’s a great free plugin called Link Whisper that helps you find the best options for you internal linking.
TIP: If you are linking to a site other than your always check the ‘Open link in a new tab’ box to insure your create a new browser tab for the site or document you’re linking to.
If you are going to build a Membership Site or an ECommerce Site you are going to need to be able to take payments. You can take payments with WordPress.
You can integrate payment processing services like: Paypal, and Stripe using many different plugins.
IF This Than That… is a powerful tool that allows you to automate and simplify some of your marketing and it works well with WordPress.
The recipes use simple conditional logic. If this thing happens than it will trigger this other thing to happen. IFTTT.com has 1,625 Recipes found that include WordPress.
The days of advertising at people are coming to a close and brands are learning how important it is to build community. WordPress has the features and plugins to make the establishment of a community convenient and easy, by communicating with visitors in the comments section, building a Q&A section, or sharing your blog posts on social media.
WordPress + ECommerce = Awesome. There are some really great plugins out there that will turn your site into an online shopping mall.
WooCommerce is pretty much the king of WordPress ECommerce, but you could also look at SureCart or Easy Digital Downloads, and if your just selling digital downloads, Easy Digital Downloads.
WordPress.org is what is called self-hosted. That means that no hosting is provided, and that is the way we like it. This is what allows us to have 100% ownership and customization.
You can choose whatever hosting company you want. We recommend a managed WordPress hosting provider like WP Engine.
The combination of easy access, ease to use, and blogging functionality make it simple to keep your WordPress site fresh. You can update your theme because you’ve had it for too long, add new content, or change your slider images for the season.
Traditional websites take a long time to create new content. Even if you copy an existing page to create a new one using Dreamweaver, you still have to format all that content, upload it to the right directory, assign page permissions, add the page manually to navigation.
Are you the over achiever type who has their blog posts written and ready for publishing a few weeks or months in advance. Even if you write a post at night and want to wait for it to go live until the morning, WordPress has the ability to schedule your posts to be delivered when ever you like. You can even back date them if you wanted to.
WordPress has an app that you can download in both Google Play and iTunes. Once you have the app installed on your phone you can create content, check your stats, view your site on mobile, and check comments.
As of 2025, the WordPress mobile app also supports block-based editing, giving you even more control on the go.
Whenever I hear this word I think of Road Runner and Acme Widgets. They seemed to send whatever the coyote needed, and WordPress widgets are similar. You can use the widget space on each theme to add whatever functionality you would like to see on your site.
Add things like: Recent Posts, Social Media, Maps, Menu, Call to Action, Chat, Video, Contact Info….
No matter where you are in the world you are as long as you have internet access you can login to your WordPress website. Just add /wp-admin to the end of your domain like: https://www.yourwebsite.com/wp-admin and enter your username and email.
The ability to create an online marketing platform that is “Exponentially Expandable” offers tremendous peace of mind for you and your growing business. Looking to increase your team or add more members to your workforce? No problem!
WordPress is likely the last website you’ll ever need for the rest of your career.
Sharing your knowledge of your sites subject in the form of consistent blog posts builds more rapport with your audience than just telling them what they should like or do. By sharing your opinions and information you are generating a relationship. You are giving them something they will want to come back for.
Ultimately you are positioning yourself as the Expert of that subject, and showing them that you have the best real estate agent website.
WordPress can help you optimize your business locally. Local SEO is big part of SEO today and you can use plugins like the Yoast Local SEO plugin to improve your businesses rankings in your local community.
In 2025, local search is more important than ever—with more people using mobile and voice search to find nearby services. Plugins like Yoast or Rank Math make it easy to add your business name, address, phone number, and even a map, all in Schema format. That’s a big plus for showing up in local search results and on Google Maps.
You might not need an author box if you don’t have a website that you can publish but with WordPress you get can have both. An author box is nicely formatted box at the end of your blog posts that introduce you as the author in a positive way and gives readers a chance to connect with you.
In 2025, personal branding is more important than ever. Plugins like Simple Author Box and Molongui Authorship make it easy to add a polished bio with links to your social profiles, photo, and a short intro. These tools help build trust and make your content feel more personal.
Picture yourself in front of your computer and your putting together a blog post. You have been working on it all day long, really pouring your heart out… and the power goes out. All that content is gone.
Not with WordPress. There is an Autosave feature that saves your work every 3 seconds. I must admit this has saved my butt a few times.
One of the biggest ways sites look better today is through typography. Modern themes now use more original fonts and creative combinations to create contrast and break up boring chunks of text.
In 2025, most quality WordPress themes come with built-in support for Google Fonts and variable fonts. You can often choose custom font pairings right from the Customizer. If your theme doesn’t offer that, plugins like Use Any Font or Custom Fonts make it simple to add your own.
If you’re concerned about performance or GDPR compliance, Local Google Fonts and OMGF can help by hosting fonts locally and optimizing load times.
WordPress gives you the ability to create and adjust your menus with an easy-to-use Drag N Drop tool. You can add menus to your header, footer, and widget areas with just a few clicks. It’s simple to include pages, posts, categories, and more.
Most themes now support mega menus, mobile-friendly slide-out menus, and advanced menu layouts right out of the box. And if you want even more control, plugins like Max Mega Menu or Groovy Mega Menu give you extra flexibility to customize your navigation just the way you want it.
WordPress is currently available in over 200 locales, with more than 50 fully translated versions. You can use plugins like TranslatePress or Polylang to make your website multilingual.
TranslatePress lets you translate your site directly from the front-end and supports both manual and automatic translations using services like Google Translate and DeepL. Polylang is a popular choice for manual translations, allowing you to translate posts, pages, media, categories, tags, and more.
These tools help you reach a broader audience by providing content in multiple languages, enhancing user experience and expanding your global reach.
WordPress is built with clean, standards-compliant code and produces semantic markup. This is important for the health of your website and optimizing for search engines.
Semantic HTML and structured data—like Schema.org markup—are key to helping search engines understand your content. Many modern WordPress themes and plugins, such as Yoast SEO, Rank Math, and Schema Pro, make it easy to add this markup without coding. This helps improve your visibility in search results and supports features like rich snippets.
WordPress and Google Analytics work great together. Most themes provide easy access to the <header> and <footer> sections, making it simple to add your tracking code. If not, that’s okay too—you can use plugins to handle it for you.
In 2025, plugins like MonsterInsights and ExactMetrics make integrating Google Analytics into your WordPress site straightforward, offering real-time stats and detailed reports right in your dashboard.
If you prefer not to use Google Analytics, Independent Analytics and Koko Analytics provide privacy-focused alternatives with essential traffic insights directly within WordPress. They’re great options for those seeking simplicity without the need for external tools.
WordPress gives you many options for organizing your content just the way you like it—Pages, Posts, Categories, and Tags.
All content is searchable and easily accessed by date published or by title. The Media Library is easy to navigate and search; you can filter media by type, date, or keyword.
For more advanced media organization, plugins like FileBird and Media Library Organizer allow you to create folders and categorize your media files, making it easier to manage large libraries.
You can turn WordPress into your personal secretary by adding an appointments plugin.
To take reservations and appointments on your site, consider using plugins like: Amelia, Simply Schedule Appointments, or Booking Calendar.
If you prefer a lightweight option, you can embed a scheduling tool like Calendly directly into your site using a Custom HTML block or link to your Calendly page. This allows visitors to book appointments without the need for a plugin.
Maps and WordPress go hand in hand. You can easily add a map to your site by embedding a Google Map—just grab the embed code from Google Maps and paste it into a Custom HTML block on your page or post.
For more control and features, consider using plugins like WP Go Maps or WP Maps Pro. These tools let you add custom markers, filter locations, and even integrate with page builders like Elementor and Divi.
If you prefer a collaborative approach, Open User Map allows visitors to submit their own map markers, making it great for community-driven sites.
Whether you need a simple map or an interactive locator, WordPress has you covered.
If you’re looking to add a calendar of events, organize events with ticketing, or integrate with your Google Calendar, it’s all possible with WordPress.
You can use plugins like: The Events Calendar, Timely All-in-One Events Calendar, or Simple Calendar.
These tools can help you streamline your event management process and enhance your site’s functionality.
You can use WordPress to run your contests. A good contest can get your website some much-needed exposure and traffic.
You can use plugins like: RafflePress, SweepWidget, or Wishpond Social Contests.
I think we’ve all used a chat window on a product’s website and found it to be very handy—and you can add chat to WordPress. In our instant world, people like instant answers, and a chat window can help your business connect with your clients.
You can use services like Tidio, LiveChat, or Tawk.to that provide easy integration with WordPress, either through plugins or by adding a code snippet to your site. These platforms offer AI-powered features to enhance customer support:
Tidio: Features “Lyro,” an AI assistant capable of handling up to 70% of customer inquiries using natural, conversational language.
LiveChat: Offers “Copilot,” an AI tool that provides smart automation, routing, and lead qualification, enhancing the efficiency of your support team.
Tawk.to: Includes “AI Assist,” which delivers real-time response suggestions and allows human agents to monitor and take over conversations as needed.
These tools can be added to your site via plugins or by embedding a simple code snippet, making it easy to enhance your site’s interactivity and customer service capabilities.
With the growth in popularity of sites like GoFundMe you may be looking for a website that can handle fundraising. WordPress can handle your fundraising needs. You could either use a service like GoFundMe and use the publishing power of WordPress to promote it or you can build the fundraising right into your site.
You can use plugins like: GiveWP, Charitable, Donorbox, Paymattic, or PayPal Donations.
WordPress can handle all your affiliate marketing needs. Affiliate Marketing is a popular method for monetizing blogs so I suppose WordPress was made for it. Whether it is placing clickable ads in widgets, adding links to blog posts, or creating custom affiliate links you can do it all.
Some plugins that can help you with your affiliate marketing: ThirstyAffiliates, EasyAzon, AffiliateWP, Pretty Links, or Easy Affiliate.
These tools help you manage, cloak, and track your affiliate links, making it easier to optimize your affiliate marketing strategy,
Perhaps you have stumbled upon one of the top Q&A sites Yahoo Answers or Quora on your web journeys. The Q&A format gives you an alternative to the classic forum user experience. You can build a similar experience on a WordPress website. Or maybe you don’t a complete Q&A site but would just like to add a section to your website.
You can use plugins like: Sabai Discuss, WP-Answers, or CM Answers.
If there are Frequently Asked Questions, it may be a good idea to give the answer on your website—and you can do that easily with WordPress. Technically, you could simply add the Q: line of text, hit enter, and add the A: line of text, but WordPress gives you a ton more creative options.
Many themes come with shortcodes or blocks that let you build an accordion-style FAQ, or even have a FAQ built in. If not, you can use plugins like: Ultimate FAQ, Easy Accordion, or Accordion FAQ.
Want to monetize your website with ads like Google AdSense? You can do it very effectively with a WordPress website. With widgets—including some that are built into many themes to be the perfect size for ads—and the ability to easily add links to posts and pages, WordPress makes ad integration straightforward.
You can also use plugins like: Advanced Ads, Ad Inserter, or AdSanity.
Top ad networks in 2025 include: Google AdSense, Media.net, Mediavine, Ezoic, and Raptive.
Podcasts have become a powerful way to market your business or product. We can share our opinion and knowledge in text with blogs, in video with YouTube, and in audio with Podcasts. Podcasts are more personal than blog posts but not as demanding as video, allowing listeners to multitask while tuning in.
You can use plugins like: PowerPress, Seriously Simple Podcasting, Fusebox, Buzzsprout Podcasting, or Podlove Podcast Publisher.
More people access the internet on their phones than on desktops now, and they use apps more than browsers when on their phones. That makes apps big business. If you’re interested in an app for your business, you can have a developer make it from scratch with any website, but with a WordPress website, you can use a plugin to build your app.
Plugins you could use to turn a WordPress website into an app: AppPresser, MobiLoud, WPMobile.App, AppMySite, or AndroApp.
You may not have even thought of using your website to publish a book, but if you wanted to, you could do it with WordPress. WordPress is a publishing tool and centers around you creating informational content. So how do you turn that content into a book?
To create and self-publish digital books on WordPress you can use plugins like: Pressbooks or MPL-Publisher.
Additional plugins to list books on your website: Bookomatic, RS WP Book Showcase, WordPress Books Gallery, Mooberry Book Manager, or MyBookTable.
Maybe you don’t quite have use for a complete membership site with sign-up and payments, but you do want to have hidden content only available to readers with a password. This is actually a default feature of WordPress, allowing you to password-protect individual Pages and Posts.
If you’d like more flexibility, you can use plugins like: PPWP – Password Protect Pages, Password Protected, or Passster.
WordPress works brilliantly for single-agent real estate Agent/Broker websites. Whether you’re an individual agent or a small brokerage, you still need a professional online presence to showcase your listings and build relationships. To have the best real estate agent website, set up a WordPress site with IDX integration and start blogging.
WordPress is perfect for your small real estate team. Whether you’re two agents collaborating or a group operating under a unique team brand, a professional website is essential for building credibility and connecting with your sphere.
WordPress is perfect for your real estate office. Whether you’re part of a larger chain aiming to highlight your specific branch or a new brokerage establishing your first office, WordPress offers the flexibility to create a professional online presence. It provides robust blogging capabilities to complement a corporate site or serve as a standalone platform.
For WordPress themes, consider options like: Real Estate 7, WP Residence, Houzez, RealHomes, or HomePress.
WordPress is an excellent choice for real estate firms and brokerages. Many top brokerages across the country utilize WordPress for their agents and main websites. It offers the power, support, scalability, and functionality to support even the largest brokerages.
Customer Relationship Management (CRM) is a crucial aspect of any business, and WordPress integrates seamlessly with numerous CRM solutions. Major providers like Salesforce, Zoho CRM, and HubSpot offer plugins or straightforward integration methods for WordPress. Notably, HubSpot provides a powerful free CRM that’s built for WordPress, offering tools for contact management, email marketing, and automation.
For real estate professionals, many industry-specific CRMs also offer WordPress support, ensuring smooth integration with your website.
You can use plugins like: FluentCRM, WP ERP, Jetpack CRM, Groundhogg, or WP Fusion.
You may not have a need for an editorial calendar if you do not use WordPress. If you are not publishing content to your potential clients to build relationships… maybe you should be.
If you are publishing content on a regular basis, consider using an editorial calendar. This will help you build and maintain a targeted content marketing campaign.
Build a calendar offline and integrate it with your WordPress website with a service like: CoSchedule.
Use Excel, or Google Sheets with a blog editorial template.
You can also use your WordPress website as your editorial calendar with plugins like: Editorial Calendar, PublishPress Planner, or Strive.
The only way you can really know if a red button or a yellow button will be more effective on your landing page is to do an A/B test. Set up two identical pages, A page with a red button, and B page with a yellow button. You will be able to see which version performs better after you have a decent sample size. This is the cornerstone to building a higher converting website. WordPress can accommodate your business’s A/B testing needs.
You can use these services that offer a plugin: Nelio A/B Testing, Split Hero, OptiMonk, VWO, or Thrive Optimize.
Heat maps are valuable tools for understanding what your website visitors are interested in—and what they’re not. They track where people are clicking on your site, providing a “map” that reveals which sections are engaging and which are being overlooked. This insight helps you identify what’s working and what needs improvement. There are many heat map products that integrate perfectly with WordPress.
You can use a plugin like: Crazy Egg, Mouseflow, Microsoft Clarity, and of course the ever popular Hotjar.
With WordPress, you can build a site to compete with City Search or simply create a list of local businesses you recommend on your website. If you want your whole site to be a directory, you can choose a directory theme. If you prefer a directory section, you can choose a directory plugin. WordPress can accommodate either.
You can use a theme like: ListingPro or Listify.
You can also use plugins like: HivePress, Directorist, or GeoDirectory.
Are you ready to become the next Craigslist or perhaps you’re running a neighborhood website and want to facilitate local services and promote garage sales? Either way, you can achieve your goals with WordPress. Create a full classifieds website or simply add a classifieds page to your existing site.
Build a classifieds site with themes like: ClassiAds or Classifieds by PremiumPress.
You can use plugins like: AWP Classifieds, WPAdverts, or Directorist.
If you want to display a gallery of your products, your portfolio, or just your favorite art you can do it with WordPress. There are many ways to add a gallery to a WordPress site. Many themes come with built Gallery short codes or templates.
WordPress has a gallery building tool built-in that you can use just clicking the Add Media button. There are features to customize the gallery at the edior and in the settings.
If you want something a bit more custom you can use plugins like: Envira Gallery, NextGEN, or Foo Gallery.
I am going on the record right now as stating that I do not like Sliders and I do not think that you should use them on your homepage. That being said all of my clients like them and if you do you can easily add a slider with WordPress.
Some themes will offer built-in slider functionality, but if not, you can use a plugin like: Soliloquy, Slider Revolution, or LayerSlider.
With todays full width designs, adding a parallax effect can add a special flare to a website and it can be done on WordPress . The look gives the user the experience of seeing an image behind your text that appears to differ when viewed from different positions. The most common use of Parallax is the image scrolls at a different speed than the text.
You can add a parallax effect to your site with some themes, or you can use plugins like: Parallax Scroll WP, Advanced WordPress Backgrounds, or Advanced Parallax Effect for Elementor.
If you are in the market for a website that allows you build a blogging network or have a need to build multiple versions of a parent website, WordPress has it. WordPress multi site is free just like the single version it just needs a place to live.
With Multisite, you can manage updates, themes, and plugins across all sites from one dashboard. Each site can have its own settings and content, while sharing the same core files and database, simplifying maintenance and reducing server load.
A shortcode is a WordPress-specific code that lets you do nifty things with very little effort. Shortcodes can embed files or create objects that would normally need lots of complicated, ugly code in just one line.
WordPress comes with many built-in shortcodes such as: embeds a YouTube video, [ audio ] embeds an audio file, embeds an Instagram image, and [twitter-timeline] embeds an X, formerly Twitter, timeline. These are just a few, there and many more to choose from.
Themes and plugins utilize shortcodes, so keep your eye open for opportunities to simplify your workflow.
Do you have a need to clone a site or multiple sites? You can do it with the push of a button with WordPress.
If you use a premium managed WordPress host such as WP Engine or Kinsta, you can clone a site in seconds using built-in staging or site-copy tools. You can also use a plugin like: Duplicator, All-in-One WP Migration, or WPvivid.
Sticky scrolling is a feature where the Header, Menu, or Sidebar remains stationary as you scroll. This allows you to put content that you want your visitors to see in the viewing area at all time. Many modern themes already have these options built-in.
You can also use plugins like: UberMenu, or Sticky Menu & Sticky Header.
If you don’t fancy yourself a web developer or coder you may be a little intimated by building your website. Many WordPress developers have taken note of this and are building in more and more Drag N Drop functionality. You will get some Drag N Drop functionality with the default WordPress install: Creating your Menu Bar and choosing your Widgets.
There are many themes that are built entirely on Drag N Drop such as: Divi and Avada.
Want to pull in content from other websites—or push yours to other platforms? That’s where syndication comes in. WordPress supports this through RSS, and you can automate it with plugins.
You can use a plugin like: WP RSS Aggregator, Feedzy RSS Feeds, or WPeMatico.
If you have a commenting system on your website you will have spam. If you have WordPress you will need access to a spam blocker.
You can use a plugin like: Akismet, CleanTalk, Antispam Bee, or Titan Anti-Spam & Security
Pop ups have been proven to be the most effective means for converting on websites. They come in all shapes and sizes, some pop up immediately. Some pop up after you reach a set percentage of the page. Some pop up as the reader is leaving the site. If you want a higher percentage of conversions on your sites WordPress has a ton of options.
You can use plugins like: OptinMonster, Thrive Leads, or Convert Pro
Stylish, responsive buttons are essential for guiding user actions. While many themes offer basic options, plugins can provide enhanced customization.
You can use plugins like: MaxButtons, Ultimate Blocks, or Buttonizer.
Animations can add personality and keep visitors engaged—as long as you don’t overdo it. Many themes now include built-in animation options, but if you want more control, plugins make it easy.
You can use tools like: Motion.page, Premium Addons for Elementor, or Elementor Pro
Icons help convey information quickly and add visual interest. Many themes include icon sets, but plugins offer more variety and customization.
You can use plugins like: Font Awesome, SVG Support, or Better Font Awesome.
WordPress built in easy to use embed functionality for Youtube, Twitter, Flickr, Spotify, Slideshare, Instagram, Vine and other media sources.
To embed from these sites add or paste a non hyperlinked web link inside the content.
Real estate websites have become a legal hot zone for accessibility lawsuits, and it’s still a serious issue in 2025. Thankfully, WordPress makes it easier to build an ADA-compliant site with accessibility-ready themes, built-in alt text tools, and plugins like One Click Accessibility and WP ADA Compliance Check Basic.
Being proactive helps you stay compliant with WCAG 2.2 standards—and more importantly, it ensures all users, including those with visual or motor impairments, can navigate your site with confidence. You’ll protect yourself legally and open the door to a wider audience.
AI has changed how content gets created—and WordPress is keeping up. With plugins like Bertha AI, GetGenie, or AI Engine, you can write listing descriptions, blog posts, headlines, and even meta tags right inside your WordPress dashboard.
These tools help you brainstorm and publish faster while keeping your tone and voice on point. It’s like having a content assistant built into your site—no extra overhead required.
Visitors who can’t find what they’re looking for won’t stick around. WordPress lets you upgrade your site search experience with smart, predictive plugins like SearchWP or Ajax Search Lite.
These tools offer features like auto-suggestions, keyword highlighting, and real-time results—making it easier for users to browse listings, neighborhoods, blog posts, or services. A smarter search box = a better user experience and higher conversion rate.
In 2025, short-form, swipeable content is booming—and WordPress lets you tap in with Google Web Stories. You can use the official Web Stories plugin to create engaging visual stories right inside your dashboard.
Showcase a neighborhood, offer quick real estate tips, or highlight a new listing—all in a mobile-first, Instagram-style format. These stories are searchable on Google and help your content feel modern, interactive, and built for the way people scroll today.
You can use plugins like: Web Stories by Google, MakeStories, or Visual Stories.
Need a service to create the content for you? Check out Green Ocean Team for an affordable quality solution.
Voice search isn’t a trend—it’s how more people search in 2025. With tools like Siri, Google Assistant, and Alexa, your site needs to speak their language.
WordPress helps by letting you structure content with clear headings, schema markup, and natural-sounding writing. SEO plugins like Yoast and Rank Math support structured data, and tools like Voice Search Optimization by iFlair can add hands-free navigation.
A headless setup means you still use WordPress to manage your content, but the part your visitors see is built separately for more speed and flexibility.
For developers or performance-focused teams, WordPress now supports headless setups using REST API or GraphQL. This lets you decouple the front end for blazing speed, app-like experiences, and easier integrations. Tools like Gatsby, Frontity, or Next.js pair beautifully with WordPress for lightning-fast real estate sites. It’s advanced—but it’s there when you’re ready.
You can use tools like: Gatsby, Frontity, or Next.js.
Speed is still a big deal in 2025, and WordPress gives you ways to keep an eye on it. Some themes, like Avada, include Google PageSpeed Insights right in the dashboard. You can also use tools like Query Monitor or the performance panel in your hosting account to see how your site is doing.
These tools show you what’s slowing things down so you can fix it fast. A faster site means better SEO, happier visitors, and more conversions.
The WordPress block editor (Gutenberg) has come a long way. By 2025, it supports full-site editing, global styles, and advanced design controls—all without needing a separate page builder. You can create modern layouts with columns, animations, buttons, and even background videos right inside the editor. That means cleaner code, faster performance, and more freedom to design your brand your way.
You can also use tools like: Elementor, Kadence Blocks, Stackable, GenerateBlocks, or Spectra.
WordPress integrates with tools like Buffer, Zapier, and Uncanny Automator to automate content distribution. Publish a blog post, and these tools can instantly share it across platforms like Facebook, LinkedIn, your email list, or CRM. This automation amplifies your reach without the need to manually post on each platform.
You can use plugins like: WP to Buffer, Zapier, or Uncanny Automator.
WordPress makes it easy to personalize your site based on a visitor’s location. Whether you’re a real estate agent working in multiple markets or a business targeting specific regions, geo-targeting tools can enhance user engagement.
With plugins like GeoTargeting WP, If-So, and GEO My WP, you can display different content based on a visitor’s city, zip code, or region. This means you can automatically show listings near the user or highlight agents in their area, creating a hyper-local experience at scale.
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View Comments
Hi Jason,
This is an amazing article. I agree with you that WordPress platform is one of the best CMS for any business. Recently, I have found new WPForms Lite plugin. It is most popular contact form. You should check it out.
Thanks
Regards
John
Hello Jason,
Great stuff over here :)
Word press is one of the best CMS platform for any business.
There are things which I am learning here from the first time.
Thanks for the share.
Shantanu.
I just came across your blog post and must say that it’s a great piece of information that you have shared.
Great blog post. The various benefits and positive qualities of Wordpress in a clear and concise way.
Even someone who is experienced with using WordPress may not know all the features of you have listed here.
My SEO guy is convincing me to have a WP website. This article got me thinking, might have to call him to get things started. Thanks for sharing!
WordPress is the way to go. Check out https://www.jasonfox.me/real-estate-websites/ and let us know if we can help
My search engine optimization expert is persuading me to choose WordPress as my website platform. After reading this, I'm considering of contacting him right away to get things started. I appreciate you sharing this.
Yes, most SEO's love WordPress.
It’s laborious to find knowledgeable people on this subject, however you sound like you understand what you’re talking about! Thanks