Why Diverse Guest Selection Is Key for a Successful Real Estate Agent Podcast

Inviting people onto your podcast can elevate it, helping you grow your follower count, build your brand and generate leads — that is, if you have a diverse selection of guests. Who should you invite? What should you talk about? Here’s everything you need to know about guest selection.

The Benefits of Having a Real Estate Agent Podcast

Podcasting has quickly become a popular pastime for millions of people. In 2024, podcasts collectively had nearly 505 million listeners worldwide, up from 464.7 the previous year. Entering this fast-growing niche could help you grow an audience and establish yourself as the leading authority in your industry.

Even if you don’t end up hosting one of the top real estate podcasts, you still get your name out there. This approach can help you generate leads because it is a proven prospecting technique. Plus, by discussing insights, tips, stories and trends, you build a personal brand that will resonate with your target demographic.

If you have an online presence, each episode you put out acts as a marketing tool. It can help you rank higher on search engine results pages or build a following on social media. Chances are it will outperform many of your other strategies — individuals often prefer the convenience of absorbing information passively rather than reading, taking classes or watching a show.

A podcast is an excellent way to earn extra revenue. It requires minimal upfront investment and has much less overhead than other marketing methods, making it one of your most cost-effective options. You can improve your conversion rate if you are successful, ultimately increasing your gross commission income.

Why You Need to Select a Diverse Group of Guests

While you can technically do solo shows, inviting others on is an integral part of podcasting. Incorporating fresh ideas into your discussions prevents your content from going stale and keeps listeners returning for more. Even if people genuinely enjoy your work, repetition may eventually make things uninteresting.

Consistently inviting people from relevant industries is beneficial because it enables you to gain new perspectives on your industry. These experts can fill in your knowledge gaps, helping you seem more credible. When you feature someone who provides engaging, informative information, your listeners associate those positive qualities with you.

Do you have an online presence? Is your website getting enough traffic? A diverse guest list can boost your search engine optimization ranking, helping you reach more potential clients. Ranking for a wide variety of keywords is easier than competing with yourself by reusing the same handful of subjects.

Visibility is another benefit of diverse selection. The person you invite on your podcast can help you get your name out there, which grows your following. Consider these sit-down discussions a form of networking. You can increase brand awareness and make lasting connections with professionals in similar industries.

What Guests Should You Invite on Your Podcast?

Since your audience comes to your content for insights into homebuying, ownership and selling, professionals in industries adjacent to yours are fair game. You can sit down with anyone, from a civil engineer to another real estate agent.

1.   Interior Designers

Interior designers balance function and aesthetics. Having them on your podcast can help you explore subjects you usually don’t get a chance to touch on as a real estate agent. Your audience will appreciate hearing about the intricacies of the process because it gives them a new perspective as they plan out the design of their new home.

2.   Construction Professionals

Construction professionals offer vital insights into building processes. General contractors and subcontractors are skilled tradespersons with niche skill sets, so either can help your listeners learn about the reality of building and renovating a home in today’s housing market. The benefit to having them on is that your commentary and knowledge will complement theirs perfectly.

3.   Financial Professionals

Much of homebuying revolves around money. Homeowners must consider commissions, mortgages, down payments and fees. Consequently, most would appreciate hearing an expert’s financial tips, tricks and trends. Whether you bring on a financial adviser or a mortgage broker, they’ll tune in for the advice.

4.   Landscapers

While landscaping can increase a listing price by 15%-20%, many homeowners and sellers have no idea how to landscape their property. Inviting an expert to offer trade secrets and insider tips will get them to tune in. Moreover, they will keep coming to you for insights.

5.   Specialized Real Estate Agents

Real estate agents specializing in selling vacation, luxury, military, waterfront or historic homes would be an excellent addition — their specialization makes them attractive to your audience and prevents them from competing with you. Even if your listeners don’t plan on purchasing specialty homes, they’ll be intrigued by what the discussion reveals.

What Should You Talk About With Your Guests?

Whether you interview a local homeowner or a retired real estate agent, you need to know what you will discuss. Coming up with topics is necessary to entice individuals to accept invites and prevent awkward silences from happening while you scramble for something to say.

Construction Topics

If you invite contractors, subcontractors, inspectors or engineers, talk about what homeowners need to know about construction:

• Example 1: What are common problems with newly built homes? Ask the contractor you invited whether or not they recommend new construction.
• Example 2: Talk about signs of shoddy workmanship. What are the worst materials a contractor can use? Do they have advice for people who’ve never built before?

Interior Design Topics

With interior designers, you should choose exciting subjects on design or decoration:

• Example 1: Discuss the latest interior design trends. Which will go out of date first? How will the housing market change as a result?
• Example 2: What design additions provide the best value? Ask the interior designer if there are any design choices they always choose or avoid. What is their reasoning?

Financial Topics

Conversations with professionals in finance can cover everything from investing to budgeting:

• Example 1: Talk about how new homeowners can build equity quickly. What is one piece of financial advice your guest wants to give your listeners?
• Example 2: Discuss what mortgages they recommend in the current housing market. Are there any activities they should avoid before closing on their mortgage loan?

Landscaping Topics

Landscaping discussions should focus on metrics and hidden insights, letting homeowners in on the secrets of this niche:

• Example 1: What landscaping additions provide the best value? Discuss the discrepancies in what sells well versus what homeowners usually request.
• Example 2: Expand on the benefits of native landscaping. Which greenery does best in your region? What plants do local landscapers avoid at all costs?

Real Estate Topics

Since you have experience in real estate — and probably have many solo episodes — you should pick subjects you’re unfamiliar with to offer unique insights:

• Example 1: What is it like to sell specialized residential properties? Ask your guest for fun stories. See if they have a favorite home from all they’ve sold so far.
• Example 2: How can homebuyers and sellers make the most out of the specialized housing market? How does commission affect prices for these types of properties?

Pro Tips for Mastering Diverse Guest Selection

Even if you know you should diversify your podcast’s guest list, perfecting the selection process can be challenging at first. If you need help, pay attention to the latest trends in real estate to see what your listeners are interested in. This way, you can narrow your search to a specific niche or job role.

Whatever you do, only host knowledgeable people — individuals with unique expertise, experience, skills or stories. Those you invite must have information your audience doesn’t. Why would they tune in otherwise? Moreover, to be seen as a leader in your industry, you must carefully select who you have on.

That said, you don’t always have to feature professionals with years of experience. Invite individuals with interesting tales — like homebuyers with horror stories or successful property investors — to attract listeners. Alternatively, you could host locals with insights into your region’s trends or markets.

If you’re feeling adventurous, consider having multiple people on at once. For example, you could invite two individuals with differing opinions on a controversial topic. Alternatively, you could host a group that shares a story to establish an industry trend or pass on a warning. Planning may be complex, but the episode is sure to be compelling.

How to Make Your Interviews Worth Listening To

There are many real estate agent podcasts online. Why should listeners choose yours over your competitors? You must make strategic decisions about your interviews to convince them yours is worth listening to.

Create an Interview Schedule

Interview podcasts are often successful, but you don’t need to have one all the time. After all, you are trying to get your name out there, so solo shows will also benefit you. You will need a schedule if you don’t want to invite someone on for every episode. Will you host someone weekly, bi-monthly or every third Thursday? Your options are endless.

Prepare Questions Beforehand

Give your guest a list of the questions you plan to ask beforehand so they can workshop their answers. It’s better for them to come across as overprepared than to have an awkward silence while they scramble for a response. Moreover, giving them time to prepare can make your discussion more authoritative.

Write down follow-up questions as the interview progresses to keep someone from staying on one point for too long or going off-topic. Allowing them to expand on their statements makes them — and you — appear more credible. You seem more knowledgeable if you ask the right questions, even if you’re not doing the talking.

Let Your Guest Do the Talking

Why invite someone on if you do most of the talking? The point of hosting another person on your show is to give them a chance to share their insights. You come across better if you let them answer and expand on their points. Your main duty is to come prepared with burning questions you know your audience will want answered.

The Bottom Line of Diverse Guest Selection

As they say, variety is the spice of life. Surprisingly, this saying holds true for podcasting. Having a diverse group of professionals offer their unique insights into your industry is essential for making your podcast seem credible, relevant and engaging.

Explore More on Real Estate Podcasting Success

If you found this guide helpful, make sure to check out our other posts!

In How to Launch a Podcast for Content Marketing Success, we cover everything you need to know to start your own podcast, from planning to promotion. It’s a must-read for anyone aiming to use podcasting as a powerful tool for brand growth.

For those looking to make the leap into video, Green Ocean Podcast: Conquering Video Anxiety and Fear for Real Estate Success provides practical tips to help you overcome on-camera fears. Discover how to engage confidently on video and connect with your audience authentically.

Dive into these resources and start building your brand with effective podcasting strategies!

FAQ: Why is a Diverse Guest Selection Important for My Real Estate Agent Podcast?

Why is diversity important for real estate agents?

In real estate, diversity is essential for building strong client relationships and adapting to an evolving market. Agents from diverse backgrounds bring unique insights and solutions to complex client needs, fostering trust and innovation. By working with a diverse team, real estate firms can more effectively address client preferences, foresee industry trends, and provide services that resonate with different communities. In 2024, clients increasingly value agents who understand and respect diverse cultural, economic, and social backgrounds, making diversity a key component of long-term success in the real estate industry.

What types of guests should I consider inviting?

Beyond real estate agents, consider inviting experts from adjacent fields like interior design, construction, finance, landscaping, and even legal services. These professionals can offer unique insights on topics like home renovation, market trends, and property investment, which can attract a broader audience interested in various aspects of home buying and selling.

How does a diverse guest list impact SEO?

Featuring a variety of guests allows you to explore new keywords and topics that may be outside your usual focus, enhancing your podcast’s reach on search engines. This varied content can increase your visibility for more specific search queries, helping attract new listeners who are looking for different perspectives on real estate-related topics​​.

How can a podcast generate leads for my real estate business?

Podcasts are a form of content marketing that builds trust with your audience over time. By sharing valuable, relevant information and showcasing your industry expertise, you position yourself as a trusted advisor, which can naturally attract leads. Listeners who appreciate your insights are more likely to reach out when they need real estate assistance.

How can I make each interview engaging and valuable?

Prepare a list of questions in advance, tailoring them to each guest’s expertise. Allow your guest to expand on their answers to provide in-depth insights. Use follow-up questions to maintain the flow and to make the conversation feel dynamic and engaging. Also, ensure that your guests feel comfortable by providing them with some guidance on what to expect.

What’s the ideal balance between solo episodes and guest interviews?

There’s no fixed rule, but alternating between solo episodes and guest interviews can provide variety and keep your audience engaged. Solo episodes allow you to focus on your own expertise and brand, while guest episodes introduce new viewpoints. You might start with a guest interview every other episode or create a consistent schedule, like hosting guests monthly, to keep things fresh.

Can having a diverse guest list improve my podcast’s ranking on social media?

Yes! When guests share their episode, your podcast reaches a new audience through their followers. Inviting guests from various professional backgrounds expands your social reach, as each guest shares their appearance with their own networks. This organic exposure can lead to more followers, listens, and potential client inquiries over time.

How do I attract high-quality guests?

Start by building relationships within the real estate and adjacent industries. Attend industry events, engage with professionals on social media, and reach out to people whose work you admire. As your podcast grows, high-quality guests may approach you for the opportunity to showcase their expertise to your audience.

How to be a successful real estate agent podcast?

Creating a successful real estate agent podcast in 2024 involves providing valuable, actionable content for agents, homebuyers, and sellers. Successful podcasts focus on industry insights, emerging trends, and practical advice on topics like home buying, market analysis, and property investment. Key elements include selecting engaging guests, discussing relevant topics, and maintaining a consistent publishing schedule. Here are some top real estate podcasts for agents in 2024:

• Real Estate Rockstars: Expert interviews that provide practical advice for real estate agents at any stage of their career.
• Drive with NAR: Insightful discussions with real estate professionals on industry issues and developments.
• The Tom Ferry Podcast Experience: High-energy episodes focused on growth tactics and motivational tips.
• The Millionaire Real Estate Agent: Strategies and tips for building a lucrative real estate business.
• The Listings Lab Podcast with Jess Lenouvel: Marketing and growth strategies for real estate agents.
• RealTrending by HousingWire: Trends and data-driven insights tailored to industry leaders.
• Elite Agent Secrets: In-depth discussions on what sets top agents apart.
• 5AM Call: Daily motivation for real estate agents to start their day right.
• Green Ocean TV: Modern real estate coaching covering marketing, technology, lead generation, and psychology for a competitive edge.
• BiggerPockets Real Estate Podcast: A popular podcast featuring tips and interviews with real estate investors, ideal for agents looking to grow their investment knowledge.
• Real Estate the Ramsey Way: Real estate advice rooted in Dave Ramsey’s financial principles, focusing on debt-free strategies and sound investments.
• Kevin Ward’s YES Talk: Real estate coaching and success training to help agents build confidence, close deals, and achieve high-level performance.

For emerging podcasters, focusing on quality content, strong guest selection, and regular updates are essential for attracting and retaining an audience.

What is the number one podcast for real estate?

In 2024, Real Estate Rockstars continues to hold its place as one of the most popular real estate podcasts globally. With over four million downloads across 100 countries, this podcast provides a wide range of insights by featuring new guests in every episode. Listeners gain valuable knowledge from real estate agents, investors, brokers, and industry experts. This podcast’s engaging format and actionable tips make it a trusted resource for real estate professionals aiming to excel in the field.