How to Save Time Finding a Great Social Media Management Tool {Infograph}

“Not only are businesses solidifying their presence on more social media networks, but they’re also investing more in these channels.” (Inc.)

If you manage more than a handful of social media accounts, you might be using a social media management tool to keep everything in one place.

While having a tool that centralizes your social accounts can be helpful, navigating through that tool can often take more time and build more frustration than going from account to account on their native platforms.

So how do you find a tool that keeps your accounts tidy in an easy-to-use fashion?

Research…  now THAT can be the biggest time spend of all.

You post a question to a forum and let a few random people reply (and often contradict each other). Or you read a slew of blog posts about top social dashboards — and often these posts present opposing points of view.

No thanks.

To get a quick read on how people like their dashboards, go to an unbiased user review site like G2Crowd. You usually don’t have to register to read the reviews — another time saver.

And you know what’s even easier than combing through the user reviews on G2Crowd?

Seeing the reviews of the five top social media management tools compiled in one handy infographic. Thanks to Ian at Seriously Social, the hunt for a good tool has been distilled to a two minute read. Looks like the lesser-known Agorapulse tops many categories — but there are other telling surprises in the summary of these user reviews as well.

The 5 Best Social Media Management Tools of 2016 Infographic

Summary

I think it is pretty clear to see that Social Media and the marketing that goes along with it has become a staple of the marketing world.  It is not a matter of if but of how.

If you want to maximize your resources you should probably be utulizing a social media management tool.

There are so many tools to choose from it can be a daunting task… G2 Crowd uses a review system to get feedback from real users and used that data to compile a list of what real people thought were the best tools.

There is a social media management report that you can take a look at, but it is a bit dry.  To make it easier to digest, Ian, created the above Infographic.

User Satisfaction

1. Agora Pulse
2. Sprout Social
3. Buffer
4. Sendible
5. Hootsuite

Product Direction

1. Agora Pulse
2. Sprout Social
3. Sendible
4. Buffer
5. Hootsuite

Easy To Learn

1. Agora Pulse
2. Sprout Social
3. Buffer
4. Hootsuite
5. Sendible

Support

1. Agora Pulse
2. Sprout Social
3. Sendible
4. Buffer
5. Hootsuite

Usability

1. Agora Pulse
2. Sprout Social
3. Buffer
4. Hootsuite
5. Sendible

Meet Requirements

1. Agora Pulse
2. Buffer
3. Hootsuite
4. Sprout Social
5. Sendible

Crowd Rating

1. Agora Pulse – 4.6
2. Buffer – 4.5
3. Sprout Social – 4.4
4. Sendible – 4.2
5. Hootsuite – 4.1

Number of Ratings

1. Agora Pulse – 226
2. Hootsuite – 181
3. Sprout Social – 151
4. Sendible – 135
5. Buffer – 81

According to this group of users it appears that they favor Agora Pulse as their favorite social media management tool.