How do you generate leads to your real estate business?

Here’s a fact: Right now, clients are looking to buy or rent your property.

81% of people will search online for a product/service when making purchase decisions

You don’t have to spend thousands of dollars on a TV commercial or Billboard advertising campaign to reach them, use inbound marketing strategies.  

According to a study, 81% of people will search online for a product/service when making purchase decisions. These searchers aren’t only for wristwatches, but for big purchases, too — like a home.

If you stick with the same outdated marketing tactics, your property could stay on the market more than is required. And it’s not because clients aren’t available or ready, but because they couldn’t find your property when they search online.  

Therefore, you need to bring your real estate business online if you must succeed and thrive in this industry.


Here are the 5 inbound marketing tricks and tactics that work like charm to help real estate companies attract the right clients:


1. Embrace Content Marketing

91% of B2B marketers are engaging with their clients via their content marketing efforts

Content is the lifeblood of any online venture. Online marketers know the importance of content, and how it drives user engagement and builds trust.

According to Review24, “As a key strategy, 91% of B2B marketers are engaging with their clients via their content marketing efforts.


Real estate companies need to embrace content marketing. It all boils down to understanding what questions the audience is asking, then creating useful content to address their questions.

As a real estate company, you can take advantage of foundational content. In other words, use the in-house data you have gathered in the previous months and years to create unique content that can’t be found elsewhere online.

By creating foundational content that’s custom-tailored to your audience, you’re giving potential clients a good reason to trust you and buy from your listings. 

Written content like articles shouldn’t be your only strategy. Podcasts, and particularly videos engage people the most.

And you don’t need expensive equipment to create engaging videos, neither do you have to go super fancy with it. An informative, honest selfie-video with no B-rolls or stock imagery can be more effective than an expensive, professionally produced video.

My favorite example is how FatJoe captivates new prospects when they visit its Blogger Outreach page. The video is clean, honest, straight-forward, and bonding:


Your content must be engaging. When people are looking for listed properties near them, they want to be able to trust you before they make a call or visit your office. If you have a lot of useful content already, you can use to turn them into infographics and distribute across the web.

Another important aspect of content creation is the formatting. Make it easily digestible. Use small blocks of text (four lines at most), use high-quality images, and have an intuitive user interface.

Long-form content is becoming a norm in the digital marketing space. Therefore, when you create content, don’t hoard information about a topic. Address all of the known questions on a given topic.


2. Blogging Consistently

Online consumers trust blogs more than online magazines, brand websites, Twitter, and other social networks.

One powerful aspect of content marketing is blogging. By blogging, I’m not talking about your diary of experiences. Blogging is the process of creating helpful content regularly to provide a learning center for your audience.

Blogging, in addition to growth hacking techniques like offering free trials, have helped most Real Estate Tools companies like EgoRealEstate, ZipperAgents, MyRealEstateTools, etc. to acquire over 100,000 active users.