That’s a great question and, you know, I’m actually gonna have to answer
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that with
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an acronym that I’ve coined. I call it
GLAMR.
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Thats G.L.A.M.R. ,
it’s actually five things but I think that there are 5 necesseties that every real estate website should have.
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The G is for generates.
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I am going to put it this way, there’s really no point in having a
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website if it’s not doing something for you, if it’s not working for you.
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I mean 24/7, it’s like the AM/PM for r
eal estate leads. By generating, I just mean some calls to action,
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having some lead capture form, some way to
collect leads from your website.
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L is for Legitimacy, and what I mean by that is,
when somebody comes to your site it should be
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good looking, it should be user-friendly, it should have an
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IDX Feed, it should have the things that people come to expect from a real estate
website, so that we see the site as legitimate.
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A is for Authoritative and we can do that with our content.
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If you’re blogging and creating great content,
when I come to your site I can see you as
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an authority, especially for your area of expertise, and if you are doing a hyper-local real estate
campaign.
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M is for Multiply, and what I mean by that is
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that your website should be able to take your content, or your message,
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and spread it all over the web pretty easily.
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Finally the R is for Residence.
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and can weave her maybe there’s a little bit but your
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the website should be your marketing hub and a good word Press website
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I’m kinda create a residence or home where you can drag all at your marketing
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into I one localized spot.