5 Necessities You Want In A Real Estate Website [Video] #GLAMR
I was recently contacted by @RyanSteinolfson of Accelerate Your Marketing and asked to be an expert on Real Estate Websites. We used Google Hangouts to create a video of the interview and posted the result to Youtube.
In the video I explain an acronym that I coined: G.L.A.M.R.
G – Generate
L – Legitimize
A – Authority
M – Multiply
R – Residence
You can watch the video or read through the transcript to find out what the 5 necessities you want in a real estate website are and how they are coined GLAMR.
Real Estate Website Interview
Video Interview Transcript
I have Jason Fox not to be confused with Jamie Foxx, I have done that a few times. Glad to have you on today. Jason I know that you’re an expert on building a real estate website.
We are going to learn a lot from Jason.
How are you doing?
I’m doing good, Thank you.
tips or things that you would make sure that
any really good real estate website would have?
an acronym that I’ve coined. I call it GLAMR.
Thats G.L.A.M.R. ,it’s actually five things but I think that there are 5 necesseties that every real estate website should have.
The G is for generates.
I am going to put it this way, there’s really no point in having a
website if it’s not doing something for you, if it’s not working for you.
I mean 24/7, it’s like the AM/PM for real estate leads. By generating, I just mean some calls to action,
having some lead capture form, some way to collect leads from your website.
L is for Legitimacy, and what I mean by that is, when somebody comes to your site it should be
good looking, it should be user-friendly, it should have an
IDX Feed, it should have the things that people come to expect from a real estate website, so that we see the site as legitimate.
A is for Authoritative and we can do that with our content.
If you’re blogging and creating great content, when I come to your site I can see you as
an authority, especially for your area of expertise, and if you are doing a hyper-local real estate campaign.
M is for Multiply, and what I mean by that is
that your website should be able to take your content, or your message,
and spread it all over the web pretty easily.
Finally the R is for Residence.
and can weave her maybe there’s a little bit but your
the website should be your marketing hub and a good word Press website
I’m kinda create a residence or home where you can drag all at your marketing
into I one localized spot.
Jason in regards to the five things, as opposed to three things, that somebody would want
in their website. I mean, obviously, it’s gotta be generating some leads for the business.
I agree, it’s got to be authoritative. I think thats awesome
What about reputation, do you think it’s Social Proof from the website? Is that something you would incorporate?
On every site that I do I build a review page or a testimonial page of some sort.
I add reviews in widgets or are different areas depending on the level
of reviews that our clients have right now.
I can tell you that I work with some of top professionals here in the Pacific Northwest,
and across the nation, and what I have found is that
there are many that are just generating a ton of business, because they have excellent 5 star reviews on the Zillow site.
and they generate about 5 to 10 phone calls
a week, off of that page.
Incorporating those same reviews, and pulling those Yelp reviews and Zillow reviews
onto their website would be something that would be advantageous.
I think you would agree to that?
We don’t believe in advertising, we’ve all seen Toyota and Coca Cola and
McDonalds on the television telling us that this is the best car, or the best cheeseburger.
People don’t buy that stuff anymore. What we want is, we want some proof, we want
social proof, and we want our friends, our family, and people that we trust telling us that yeah this is a good service.
80% of people that get a referral from somebody
out in the world, whether it be a friend or family member or whoever, that 80% of those people that get the referral will
actually go two places. 60% of those eighty
percent, will go to the website and the other 40% will directly to the review directories.
I think it’s imperative that those reviews are not only on the
website but also on the various directories.
as five star reviews as ours it’s imprinted
it’s imperative at those reviews or on the website and that they are as close to five
stars as possible, and
the same thing is happening on the directory sites too. Because that’s where
eighty percent of people, when they hear about your business from a brother a
sister or mother or anybody else,
that is where they’re going. They are going on their smartphones, they are picking
up their smart phone
They are typing in Jason Fox, they are typing in Ryan Steinolfson, they are
typing in our names and our businesses and they’re trying to find out what
other people are saying about us, is the bottom line.
The next thing is, you’re an expert on real estate web sites, what if somebody became your
customer what would they experience, what kind of experience can they expect?
and I found that, what I want to do is be more of a
Marketing Boutique, if you will, specializing in real estate agent web sites.
There’s not a one size fits all solution,
but I do offer a lot a different suggestion.
All my web sites are built on WordPress Websites, I am a WordPress specialist.
I believe in it because I’m a huge fan of content marketing and SEO,
and just the power that content can bring.
What I will do is take somebody through
some different scenarios such as: different ID X providers,
different theme options, and looks and then I’ll help them figure
out, based on what they already have going, a site that fits into not just
being a website but also fits into their entire marketing campaign.
treat everybody as an individual. You’re more hands-on, it’s not like
you just everybody as one-size-fits-all.
You have some really good tools that you would want to use, like IDX, and all the other
tools that you want to incorporate in a real estate website.
It sounds like you’ve got a situation there where your
treating your customers as clients,
you really build a custom solution for them.
as, entrepreneurial real estate professionals.
I have found all the best
servers, and all the best IDX providers, the best WordPress Themes,
the best plugins, then I just help to kinda put it all together and build out
a good, robust, user friendly, and mobile-friendly website solution.
As you know, now we know that somewhere between 30 and 50 percent of
all searches are happening on a mobile device. That’s an amazing statistic.