“Always remember: a brand is the most valuable piece of real estate in the world; a corner of someone’s mind.”
― John Hegarty
Why is engagement and ongoing interaction with previous clients so important? Well check out these eye-opening stats from a Buffini & Company study:
- 82% of realtor sales come from referrals and repeat clients
- 92% of consumers say they trust recommendations from friends and family above all other forms of advertising
- 74% of clients say they will refer their agent if they stay in touch with them
But, how do you stay top of mind with your previous clients to get more referrals and be there for them the next time they or their friends and family are in need of a home? That’s where My One Resource can help.
My One Resource For Staying Top Of Mind
My One Resource is a tool for your clients after the sale, branded with your information as their Realtor. It takes all the documents you touch throughout the sales and closing process and intuitively organizes them within the app. Now your clients have access to all that information long after the sale and won’t ever lose it.
But, My One Resource isn’t just for closing information – your clients can begin tracking the insurance information, maintenance records and any valuables and warranties throughout their households.
Your clients can also begin tracking that same information for their vehicles – cars, boats and RVs.
As well as the health information for their family, government documents, essentially anything that encompasses their lives.
Regardless of device or life situation, your clients simply need an internet connection to access their information. So whether they’ve gone down to the DMV or bank and have forgotten something, on vacation and one of the kids gets sick and need to access their insurance or medical history, or God forbid they have to deal with the loss of a loved one, they have access to the information they need when they need it most.
Is My One Resource Safe?
You and your clients’ security is of paramount importance to My One Resource, which is why they’ve utilized Amazon Web Services to support their infrastructure and data needs. They’ve also implemented industry standards such as bank-level security including 256 bit encryption. And only your clients can access their information – all their data is encrypted so that not even the My One Resource team can see any of it.
Link to video about security: https://www.youtube.com/watch?v=BYbmtCTeODk
How To Grow Your Business
So how does My One Resource benefit you? And more importantly, how does it generate referrals to grow your business?
Every time your clients log in, they’ll be taken to their dashboard that displays your name, company logo and contact information. Your clients will always be reminded that you provided this value to them – so years after the sale you will continue to be “top of mind” with your clients.
And, with one click they can refer you to friends or family by sending your information via email.
REALTORS® spend money on note pads, magnets, pens, advertising and much more…all to try and stay engaged with their clients. Even though these tactics can be expensive, you do it because it only takes one conversation of someone talking about buying a house or looking for a realtor for you to get a referral and additional business.
My One Resource is not only a way for you to consistently stay on people’s minds, but to provide real value long after the sale. The goal of every sales person is to create repeat business, so they don’t have to fight and hunt for every sale. In a saturated industry, My One Resource is a key differentiator for your business.
How To Get Started
Ready to start using My One Resource? Well it’s easy…much easier than buying a home!
First, you’ll need to signup for a My One Resource Realtor Account. All you need is an email address and your credit card, and you are ready to roll.
Once your account is created you’ll be guided through an easy onboarding process to capture the following information:
- Business name
- Customize the referral email message you clients will send out
- Add your logo
Then, you can begin creating My One Resource accounts for your clients!
How To Use My One Resource
How easy is it to create accounts for your clients? Well, in just a few minutes you can add in any of the documentation, information, contacts and paperwork from the purchase (or sale) of your client’s home.
- Add your client’s name and email.
- Next, add his or her home by entering the address. We pull in data from Google and Zillow to make the process seamless and easy.
- Now, you can add in any of those documents from the purchase process: inspections, survey, appraisal, HUD statement, loan docs, etc. Anything related to the transaction. And for each you can add as much or as little details as possible, including contact information for each one. My One Resource also integrates with certain transaction management tools such as Dotloop.
- Once you are done adding in the details for your client, just hit “Create Account” and congrats – your client’s account is complete.
Your client then receives a co-branded email from you and My One Resource welcoming them to My One Resource and information on how to access their account.
And when your client logs in for the first time, they know their realtor is providing the service because your logo will be on the landing page to create their password and access their account.
The first time they login, and every time after, your logo and referral information is right there on your clients’ dashboard.
My One Resource is a great value to any Real Estate Agent at only $19.99 a month for an unlimited number of client accounts. Your clients then get free access to My One Resource (an $80 yearly value).
Just one new client a year generated by referrals from My One Resource provides a 7X (or greater) return on your investment. That’s a pretty good return for a product that keeps you engaged longer with your clients, in addition to providing great added value to the services you provide.
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Using My One Resource will help increase your referral rates by keeping you top of mind longer after the sale and helping create additional long-term relationship touch points maintaining your clients engagement with you and your company.