Looking to sell property, generate leads, or build trust in your community? Social media is crucial to getting your message out.
Social networks are an important social and cultural institution of the modern world. Their rapid growth in popularity and usefulness since the early 2000s has made them part of our everyday experience.
As you could probably assume, social media is of crucial importance for marketing in the real estate sector. No copywriter career goes without learning how to manage social media. It’s because, in marketing, we want to approach people and share our stories. Thanks to social content marketing channels, this is easier than it has ever been.
Now, the big question is: what can be done to effectively communicate with real estate customers without being intrusive or irritating?
The good news is that a lot can be done, although it might take some time to figure out what is best for your business in particular. In this blog post, you will find some professional tips on what it takes to excel in real estate content marketing on your social media.
Conceiving and then performing your social media marketing strategy sounds simple, but it takes some experience and knowledge to do it properly.
The following tips will help you better understand what’s expected of you in the virtual space of social media.
#1 Profile Your Audience and Determine Goals
In order to get to know your audience, you will have to do thorough market research. This is one of the most important steps for starting your own business. Once you do that, you will be able to decide on the general goals of your strategic communication. And the main goal of every marketing campaign is to build a strong audience base.
Every brand and business wants different people to be their audience. It is necessary to know very well who we are speaking to, especially in the competitive real estate market where you need to become a trusted name in your area.
In marketing, the other way of saying this is to say outlining your buyer persona, a.k.a., a person who is most likely to be interested in your product and services. Which age and sex would this person be? Which interests do they have? Knowing the answers to these questions is crucial because the characteristics of the buyer persona will decide on the form and content of all social media posts.
What do you want to provide your customers with, and what do you want to achieve? Some sort of creative brief template could be helpful here, to give you some structure while you’re brainstorming.
Are you only looking to sell property, or are you also aiming for social media lead generation and building trust in your community? Whatever it is, it is important to be precise here. The goals will enable you to be consistent in your overall approach, despite many different posts over time.
#2 Feel Free to Use Other People’s Content (Just Don’t Forget the Credits!)
Whether we like it or not, we are not alone in whatever we do. We can be sure there is always some content relevant to our story out there on the Internet. Sometimes we take it as competition, but sometimes we can use it to build our real estate brand.
Actually, some marketing experts recommend that around two-thirds of posts should refer to the work of other people. You don’t have to agree with that, but what’s important here is that this saves time and makes your feed more dynamic, engaging, and relevant to the real estate audience.
So, if you ever come across online content that is not only consistent with your values and goals but also boasts a certain level of quality, be sure to give credit where credit is due when posting other people’s content. This makes your customers feel like they are members of an even wider community.
If you are interested in maintaining your social media professionally, it is always a good idea to use some kind of social media content creator. These tools create and schedule posts across platforms, making social media maintenance much easier.
Content creation can sometimes be very exciting, but it can also be very time-consuming for busy real estate leaders. This is especially true for those of you who are just getting into the real estate game, as you might not have a dedicated marketing team or aren’t willing to invest in one right now.
Therefore, although humans are irreplaceable for creating quality online content, sometimes content creator apps can help us get inspired.
For example, you could use tools for creating content on Instagram. We know that posts with short videos reach much more people than those with only text or pictures, so you can use an Instagram video maker to create short films. It will turn your message into video material quickly and easily to grab your audience’s attention and showcase your listings in the best possible way.