Social media has taken all the attention in the world of marketing. This comes as no surprise since people are mesmerized by this digital phenomenon.

73% of marketers believe that their efforts through social media marketing have been “somewhat effective” or “very effective” for their business.


73% of marketers believe that their efforts through social media marketing have been “somewhat effective” or “very effective” for their business.Click To Tweet


All the focus on social media is as good as it is bad.

On one side, this marketing channel is highly effective.

But on the other side, the ways of exploiting these platforms have been overused.

If you want to stand out and drive attention to your business, you need to surprise the audience. Give them something different and unexpected.

In case you don’t have any ideas on how to spark up your campaign, here are a few tips that can get you out of the rut.


Share user-generated content


When you can’t think of any new ideas for social media posts, rely on your loyal customers.

Re-post a happy customer’s picture or publish a review.

Google Review Social Media Post

Your post can go something like this:

  • If you want to know what our clients are saying about us, check this out: ”…”

Create a post that’ll be conversational and friendly.

Your current customers will feel appreciated and you’ll get yourself some social media content. At the same time, you’ll boost the trust in your potential customers.


Research the competition


There is nothing better for getting your blood running than some healthy competition. Check out your competitor’s social media to see the quality of their content.

Of course, doing some research on the competition doesn’t mean that you should steal ideas. It is just a great way to learn about industry trends and get inspired.

Another method you can apply is to search for businesses in your niche from other countries. There is no need for you to know the language. Just type in Google translator “the best real estate companies” in French for example. Then go to the first few websites that come up, search for the Instagram icon on the website page, and get some motivation.


Create “tag a friend” post


The audience loves this type of post. They are entertaining and engaging. Not to mention that your followers can attract plenty of potential customers.


View this post on Instagram


Just a little reminder for you this Thursday.💃🏽 Tag the goddesses in your life.

A post shared by ALEX AND ANI (@alexandani) on

All you need to do is to write something like this:

  • Tag a friend that needs to buy you margaritas/that is a crazy Game of Throne fan/that is destined to be a billionaire.

This post aim is to find something your audience can relate to, tease their friends with, and laugh about. If you hit the cord, you’ll get tons of comments.

What’s great about this type of posts is that they never get old and the users keep the post active.


Poll your users


It seems that people are getting crazy about polls. Facebook, Twitter, and Instagram had this option for a while and even Snapchat has a social polling app Polly.


Create polls to get some useful information and keep your audience interested. Most users enjoy these polls because they let them express their opinion.

If you decide to do it on Instagram, use Instagram Stories. This type of polls is currently trending so get some use out of it while it lasts.

Let’s say that you sell real estate. What you can do is to post a picture of home your listing and ask your followers to vote for the following two options:

  1. My dream home!
  2. Thanks, but I’ll pass.