Stop Worrying About What Google Thinks – Just Add Content (Updated for 2024)
Back in 2019, I wrote this post to encourage real estate professionals to focus on adding content to their blogs without getting bogged down by worries about Google’s algorithms. That message is just as important today as it was then.
However, as we move into 2024, there are a few additional tools and updated strategies that can make your content marketing process even smoother and more impactful, all while keeping the original intent: Just add content.
Do you know how happy I would be if I went through all my clients’ websites and found 5-15 new blog posts on everyone’s site?
“Users first. Always. Whatever the word count.” ~ Neil Patel
Even if it was a just a couple of sentences… show the world that your site is alive and that you have something going on.
If you are an avid pro blogger this article is not for you. This article is specifically for my clients… the few thousand real estate agents all across the country (and Canada) that want a WordPress website but do not add any new content. If you are in that class this post may be for you.
I want to empower you to just add content to your real estate blog.
Why We Don’t Blog?
Does this sound familiar:
You attend your real estate brokerages annual event or the latest greatest real estate agent marketing camp and you sit there for 2-8 hours learning. Getting pumped up. Figuring stuff out. Finding the Holy Grail to becoming a top 1% National Producer!
You leave said seminar/workshop/camp ready to make a change and start a whole new marketing system.
Then you wake up the next morning.
You have some emails to get to. You have to call that client back. They call you 3 more times. You have to go put more flyers in the box. You have those clock hours you need to get to.
You will get to that magical new marketing system tomorrow.
You wake up the next day.
Ready to get started on that new Marketing plan. What was it they were talking about again?
Sure we have all been there. It sounded great when the expert was pitching it, and they made it sound so easy.
The reality is: IT IS NOT EASY.
If it was easy it would not work. Is there an easy way to get in shape? Of course not… it would not work.
We end up getting frustrated and overwhelmed and just push it to the side with the idea we will get to it when we have the time. The time never comes.
Just Add Content
It may not be easy but it does not have to be hard.
I could, and have, written many articles on the perfect blog post. How many words, how to format it, how to add meta tags, how to optimized it for Google, how to create the title, and create images, catalog it by categories or tags, add HTML code and proper spacing…. On and On and On it goes.
The problem is you have to learn how to walk before you can run. Let’s not worry about running. Forget running. Forget about SEO, or Google for that matter. Forget about keywords, and H tags, and meta descriptions. Forget about formatting and HTML and internal linking.
Worried About Writing? Just Be Yourself
Do you worry your writing isn’t “good enough”? Do you worry about your grammar? These are normal concerns, but the truth is, your audience is less concerned about perfect grammar and more interested in the value and authenticity of what you have to say.
Don’t let the fear of making mistakes hold you back. If you’re not sure how to start try writing as if you’re having a conversation with a friend. Your natural style is what will connect with your readers, not rigid adherence to grammar rules.
Yes, it’s important to check your spelling (and thankfully, most content management systems like WordPress have spell check built in), but don’t obsess over every little detail. The key is to be genuine and let your personality shine through in your writing.
Remember, your readers are looking to connect with you as much as they are looking to learn from your content. Authenticity builds trust, and trust is the foundation of any successful real estate business.
What Content To Add To Your Real Estate Blog
Every Blog Post Has To Have A Title
We can not get around that. So give it a title, but don’t worry about what Google thinks of your title.
Every Blog Post Has To Have Some Content
Here are 9 quick and easy content ideas:
- A Picture
- A Quote
- A Youtube Video
- A News Article
- An Infographic
- A Link to Your Listing
- A Link to A Resource
- A Meme
- A Favorite Local Business
A Picture
Can you think of a website that does awfully well showing nothing but pictures?
- Houzz
Get your inspiration from there.
- Post pictures of the community you live in. The community you work in. The community your listing is in.
- Take pictures of decorating ideas you like while out.
- Post pictures of your listing, listings you tour, or show.
- Show pictures of your office, team, or marketing material.
- Take pictures of your favorite places to eat, shop, and play.
A Quote
People love quotes. People love to be motivated and inspired.
Give the people what they want.
Post a single quote as a blog post.
A Youtube Video
It seems like every year for the last 5 years some marketing website is announcing this year as the year of the video. We get it, people like to watch videos.
Take a video off of Youtube and put it in your blog post.
A News Article
Did you read something interesting on Forbes, Inman News, RIS Media, or Realtor.com and think your clients would also find it interesting? Take your favorite quote from the article and post it to your blog.
Then add something like:
(source: Inman News)
Read Full Story Here –
An Infographic
Go to Pinterest and search for: Real Estate Infographic
There are results for days and people want you to share theses.
(you should put a link to the authors site)
A Link To Your Listing
Did you create a Postlet, or Virtual tour, or Tour Factory, or Animotto video of your listing.
Make a blog post out of it.
A Link To A Resource
Did you find a .pdf, template, ebook, Word file or something similar that has information your clients would be interested in?
Upload it to a blog post.
A Meme
Very similar to to the quote the Meme has become very popular and you can add to a blog post.
A Favorite Local Business
A great way to establish yourself as a local authority and build relationships in your community is to mention local businesses you like. Help support a local business and you may even get a referral in return.
These are all ideas for adding content to your real estate blog that may not be easy… but are definitely not hard.
Is This Method Best Practice?
NO!
But it is walking. And once you learn to walk you can start learning how to speed walk and jog. At your own pace. And maybe one day you can run.
No this is not best practice and that is ok. Don’t worry about best practice. Just get started.
Does this seem to easy? It kinda is. The hard part is sticking to it.
Don’t expect to get results right away. You won’t. That’s ok. It is a process… or if we stick to our walking and running theme it is a Marathon and not a Sprint.
If you stick to it and keep posting to your real estate blog you will build an audience. As to the magnitude of that audience, well there are so many factors at play… who knows.
I can tell you this. When I go to a real estate agents blog and see no posts that gives me a negative perspective. When I go to a real estate agents blog and see many posts that gives me a positive perspective. That alone is worth its weight in gold.
If you are so overly motivated by this blog post that you want to skip walking and go right to jogging I have a ton of information on how to worry about what Google thinks inside my membership area.
Promote Naturally
Once you’ve written a post, you’ll want to share it. Back in 2019, I might not have emphasized this enough, but promoting your content doesn’t have to be a complicated or overwhelming task. Start by sharing your posts on platforms where you’re already comfortable, like your personal Facebook or LinkedIn page. The goal is to share your content with your network in a way that feels natural and manageable.
There’s no need to master every social media platform right out of the gate. Begin with one or two channels where your audience is active, and you can expand as you grow more confident.
Don’t Worry About Google or Analytics
Google is only one source of traffic to your real estate website... there are thousands of other sources, like emails, and the majority of them could care less how many words your blog post is or whether it is optimized for SEO.
Remember that your Real Estate Blog should be created for your clients and not Google or Facebook or any other website out there.
And don’t let analytics overwhelm you. While it’s useful to know how your content is performing, it’s not something you need to obsess over, especially when you’re just starting. If you’re curious, you can glance at basic metrics like page views or social shares to see what resonates with your audience. But remember, the goal is to create valuable content, not to chase after numbers.
My first blog post was super basic and probably not very good. Today, over 50k people read my blog every month. I am barely worrying about Google on this blog post itself. I naturally write my blog posts to be fairly Google-Friendly now, just out of habit. I am still not running. Perhaps a nice jog.
If you wait to start adding content, you never will. Do it today. Right now. Start with something simple. Then do it again. And again. And again. Then when you get a result, a new client, and you find new motivation. Then you can take it up a notch.
Keep Formatting Simple
In the original post, I encouraged you not to let the technical aspects of SEO hold you back from writing. That advice is just as relevant today. Blogging platforms like WordPress handle most of the technical details for you, like ensuring your content looks good on mobile devices. Your job is to focus on writing content that is clear, engaging, and easy to read. Simple formatting, short paragraphs, and straightforward language are key.
No Pressure to Update
As you continue to build your blog, you might want to revisit and update older posts to keep them fresh and relevant. This is a great strategy, especially as the real estate market evolves. However, don’t let the idea of updating old content prevent you from creating new posts. The priority should be on consistently adding new content. You can always circle back to refresh older posts once you have a solid library of content.
Let AI Help You Along the Way
A lot has changed since 2019, and one of the biggest changes is the rise of AI tools like ChatGPT. These tools can help you overcome writer’s block, brainstorm new ideas, or even create an outline when you’re feeling stuck. While the heart of your content should always come from you, there’s no harm in letting AI lend a helping hand. Think of AI as your writing assistant—there to give you a nudge when you need it but never taking away from your voice or creativity.
So, stop worrying about what Google thinks and just add content. Your readers—and your future clients—will thank you.
post contents
Back in 2019, I wrote this post to encourage real estate professionals to focus on adding content to their blogs without getting bogged down by worries about Google’s algorithms. That message is just as important today as it was then.
However, as we move into 2024, there are a few additional tools and updated strategies that can make your content marketing process even smoother and more impactful, all while keeping the original intent: Just add content.
Do you know how happy I would be if I went through all my clients’ websites and found 5-15 new blog posts on everyone’s site?
“Users first. Always. Whatever the word count.” ~ Neil Patel
Even if it was a just a couple of sentences… show the world that your site is alive and that you have something going on.
If you are an avid pro blogger this article is not for you. This article is specifically for my clients… the few thousand real estate agents all across the country (and Canada) that want a WordPress website but do not add any new content. If you are in that class this post may be for you.
I want to empower you to just add content to your real estate blog.
Why We Don’t Blog?
Does this sound familiar:
You attend your real estate brokerages annual event or the latest greatest real estate agent marketing camp and you sit there for 2-8 hours learning. Getting pumped up. Figuring stuff out. Finding the Holy Grail to becoming a top 1% National Producer!
You leave said seminar/workshop/camp ready to make a change and start a whole new marketing system.
Then you wake up the next morning.
You have some emails to get to. You have to call that client back. They call you 3 more times. You have to go put more flyers in the box. You have those clock hours you need to get to.
You will get to that magical new marketing system tomorrow.
You wake up the next day.
Ready to get started on that new Marketing plan. What was it they were talking about again?
Sure we have all been there. It sounded great when the expert was pitching it, and they made it sound so easy.
The reality is: IT IS NOT EASY.
If it was easy it would not work. Is there an easy way to get in shape? Of course not… it would not work.
We end up getting frustrated and overwhelmed and just push it to the side with the idea we will get to it when we have the time. The time never comes.
Just Add Content
It may not be easy but it does not have to be hard.
I could, and have, written many articles on the perfect blog post. How many words, how to format it, how to add meta tags, how to optimized it for Google, how to create the title, and create images, catalog it by categories or tags, add HTML code and proper spacing…. On and On and On it goes.
The problem is you have to learn how to walk before you can run. Let’s not worry about running. Forget running. Forget about SEO, or Google for that matter. Forget about keywords, and H tags, and meta descriptions. Forget about formatting and HTML and internal linking.
Worried About Writing? Just Be Yourself
Do you worry your writing isn’t “good enough”? Do you worry about your grammar? These are normal concerns, but the truth is, your audience is less concerned about perfect grammar and more interested in the value and authenticity of what you have to say.
Don’t let the fear of making mistakes hold you back. If you’re not sure how to start try writing as if you’re having a conversation with a friend. Your natural style is what will connect with your readers, not rigid adherence to grammar rules.
Yes, it’s important to check your spelling (and thankfully, most content management systems like WordPress have spell check built in), but don’t obsess over every little detail. The key is to be genuine and let your personality shine through in your writing.
Remember, your readers are looking to connect with you as much as they are looking to learn from your content. Authenticity builds trust, and trust is the foundation of any successful real estate business.
What Content To Add To Your Real Estate Blog
Every Blog Post Has To Have A Title
We can not get around that. So give it a title, but don’t worry about what Google thinks of your title.
Every Blog Post Has To Have Some Content
Here are 9 quick and easy content ideas:
- A Picture
- A Quote
- A Youtube Video
- A News Article
- An Infographic
- A Link to Your Listing
- A Link to A Resource
- A Meme
- A Favorite Local Business
A Picture
Can you think of a website that does awfully well showing nothing but pictures?
- Houzz
Get your inspiration from there.
- Post pictures of the community you live in. The community you work in. The community your listing is in.
- Take pictures of decorating ideas you like while out.
- Post pictures of your listing, listings you tour, or show.
- Show pictures of your office, team, or marketing material.
- Take pictures of your favorite places to eat, shop, and play.
A Quote
People love quotes. People love to be motivated and inspired.
Give the people what they want.
Post a single quote as a blog post.
A Youtube Video
It seems like every year for the last 5 years some marketing website is announcing this year as the year of the video. We get it, people like to watch videos.
Take a video off of Youtube and put it in your blog post.
A News Article
Did you read something interesting on Forbes, Inman News, RIS Media, or Realtor.com and think your clients would also find it interesting? Take your favorite quote from the article and post it to your blog.
Then add something like:
(source: Inman News)
Read Full Story Here –
An Infographic
Go to Pinterest and search for: Real Estate Infographic
There are results for days and people want you to share theses.
(you should put a link to the authors site)
A Link To Your Listing
Did you create a Postlet, or Virtual tour, or Tour Factory, or Animotto video of your listing.
Make a blog post out of it.
A Link To A Resource
Did you find a .pdf, template, ebook, Word file or something similar that has information your clients would be interested in?
Upload it to a blog post.
A Meme
Very similar to to the quote the Meme has become very popular and you can add to a blog post.
A Favorite Local Business
A great way to establish yourself as a local authority and build relationships in your community is to mention local businesses you like. Help support a local business and you may even get a referral in return.
These are all ideas for adding content to your real estate blog that may not be easy… but are definitely not hard.
Is This Method Best Practice?
NO!
But it is walking. And once you learn to walk you can start learning how to speed walk and jog. At your own pace. And maybe one day you can run.
No this is not best practice and that is ok. Don’t worry about best practice. Just get started.
Does this seem to easy? It kinda is. The hard part is sticking to it.
Don’t expect to get results right away. You won’t. That’s ok. It is a process… or if we stick to our walking and running theme it is a Marathon and not a Sprint.
If you stick to it and keep posting to your real estate blog you will build an audience. As to the magnitude of that audience, well there are so many factors at play… who knows.
I can tell you this. When I go to a real estate agents blog and see no posts that gives me a negative perspective. When I go to a real estate agents blog and see many posts that gives me a positive perspective. That alone is worth its weight in gold.
If you are so overly motivated by this blog post that you want to skip walking and go right to jogging I have a ton of information on how to worry about what Google thinks inside my membership area.
Promote Naturally
Once you’ve written a post, you’ll want to share it. Back in 2019, I might not have emphasized this enough, but promoting your content doesn’t have to be a complicated or overwhelming task. Start by sharing your posts on platforms where you’re already comfortable, like your personal Facebook or LinkedIn page. The goal is to share your content with your network in a way that feels natural and manageable.
There’s no need to master every social media platform right out of the gate. Begin with one or two channels where your audience is active, and you can expand as you grow more confident.
Don’t Worry About Google or Analytics
Google is only one source of traffic to your real estate website... there are thousands of other sources, like emails, and the majority of them could care less how many words your blog post is or whether it is optimized for SEO.
Remember that your Real Estate Blog should be created for your clients and not Google or Facebook or any other website out there.
And don’t let analytics overwhelm you. While it’s useful to know how your content is performing, it’s not something you need to obsess over, especially when you’re just starting. If you’re curious, you can glance at basic metrics like page views or social shares to see what resonates with your audience. But remember, the goal is to create valuable content, not to chase after numbers.
My first blog post was super basic and probably not very good. Today, over 50k people read my blog every month. I am barely worrying about Google on this blog post itself. I naturally write my blog posts to be fairly Google-Friendly now, just out of habit. I am still not running. Perhaps a nice jog.
If you wait to start adding content, you never will. Do it today. Right now. Start with something simple. Then do it again. And again. And again. Then when you get a result, a new client, and you find new motivation. Then you can take it up a notch.
Keep Formatting Simple
In the original post, I encouraged you not to let the technical aspects of SEO hold you back from writing. That advice is just as relevant today. Blogging platforms like WordPress handle most of the technical details for you, like ensuring your content looks good on mobile devices. Your job is to focus on writing content that is clear, engaging, and easy to read. Simple formatting, short paragraphs, and straightforward language are key.
No Pressure to Update
As you continue to build your blog, you might want to revisit and update older posts to keep them fresh and relevant. This is a great strategy, especially as the real estate market evolves. However, don’t let the idea of updating old content prevent you from creating new posts. The priority should be on consistently adding new content. You can always circle back to refresh older posts once you have a solid library of content.
Let AI Help You Along the Way
A lot has changed since 2019, and one of the biggest changes is the rise of AI tools like ChatGPT. These tools can help you overcome writer’s block, brainstorm new ideas, or even create an outline when you’re feeling stuck. While the heart of your content should always come from you, there’s no harm in letting AI lend a helping hand. Think of AI as your writing assistant—there to give you a nudge when you need it but never taking away from your voice or creativity.
So, stop worrying about what Google thinks and just add content. Your readers—and your future clients—will thank you.
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Written by : jasonfox
Jason Fox - Real Estate Marketing
Business: We build WordPress Real Estate Websites with IDX
Me: #GoHawks, #BringBackTheSonics, #MaybeNextYearMariners, #ILoveMyKids #SeattleSunLover #SeattleWaterLover #BFF
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Nice information for “STOP WORRYING ABOUT WHAT GOOGLE THINKS”
Hi
Thanks to Given this information I could, and have, write many weblog posts on the best weblog publish. How many words, the way to layout it, how to upload meta tags, the way to optimize it for Google,
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