Different generations look for different features in a home. Some want a house with low maintenance, and others want a home in a community that offers amenities. For younger buyers, community is an important aspect of

  Videos are taking over the marketing world and are becoming a crucial component of any successful marketing campaign. Customers are more interested in video content than written posts as they want to see real-time experiences

Here are the top 10 factors that luxury buyers' consider when making a new home purchase.   While buying a luxury property, a buyer spends a fortune and therefore, they need to make sure they have

Looking for digital tools to streamline your work can be a headache after one Google search returns hundreds of different options.   “Technology has really made aspects of the business move more quickly.” (Inman)   But

Now, more than ever, consumerism has taken a turn toward the digital space, as emerging tech is helping to shape consumer behavior. Indeed, more and more people are shopping and exploring buying options online via their

This Plugin Will Increase Your Real Estate Lead Generation Without Much Effort   "How do you turn leads into clients? Strong personal skills and services are one part. The other piece: Having a system that keeps

  “Creating an image in a reader’s head is easier said than done. However, writing something such as ‘Enjoy your breakfast every morning on the bespoke breakfast bar while enjoying unspoiled views of your garden’ is

  Digital marketing has been around for quite some years now. Media have literally been turned upside down by their digital equivalent. But how can real estate agents implement these digital channels? In this article, I’ll

  "Real estate video production has become a staple in the high-end property market, and agents who best showcase properties both win and sell listings."  (Inman)   Virtual reality is everywhere – including the real estate

  “Bottom-tier homes described as luxurious tend to beat their expected sale price by a whopping 8.2 percent,” (Spencer Rascoff and Stan Humphries)   Knowing the wants and needs of buyers and sellers in your market is a

  "With limited time and countless listings to review, buyers will quickly move on if photos don’t reflect well on a property." (Forbes)   Homes listed with professional-looking and high-quality photos sell for more money, reports

  "Not only are businesses solidifying their presence on more social media networks, but they're also investing more in these channels." (Inc.)   If you manage more than a handful of social media accounts, you might