Finding the best email marketing service for your real estate business is a difficult job. It needs to fulfill all of your needs and serve you properly.

You need templates so your emails can look good, you need that automation which makes emailing and keeping track of your database easy.

Email Marketing is one of the best things you can do for your business if you want to stay on top of your customers’ minds and be the one they turn to when they need a real estate business.

Email marketing services are usually very similar when it comes to features and prices. So, how to know which email marketing service is the best one for you?

Here is our comparison:


mailchimp for real estate

This is a simple email tool that has a great free plan. There are a bunch of useful features you can use and even social media integration. It’s always changing and evolving, there are many templates and great support team.

Agents on a budget can benefit from this tool as well as anyone who needs a tool packed with great features.

Other plans are not too expensive either. So, if you are just starting out with your company newsletter and you don’t have many subscribers, this could be the perfect service to use.

It’s also very user-friendly which is especially great if you haven’t used an email marketing service before and you are just getting acquainted with the system.

You can do a lot with this simple email marketing service. In fact, your emails can look professional and polished, even on a free plan. Create your own style and design that can be applied to any future emails or go minimalistic with text only. Add beautiful images of your properties, add links, social media profiles and so on.

You can also build this email marketing service into your website by embedding a snippet of code (which MailChimp provides) to your site. This will show up on your website as a subscribe button and form. How simple is that?

Visit Mailchimp




This is a very popular tool that has been in use for a very long time. The features are what you would expect from a high quality email service provider.

Aweber went out of their way to showcase how beneficial they are for real estate agents.

You’ll get access to drag and drop email builder as well as a selection of great templates and integrations. You can also create automated email marketing sequences and base it on triggers. You’ll have an access to all kinds of stats and it’s not too expensive.

This service is not expensive either. Its pricing is based on the number of subscribers you have. So, if you don’t have too many, it can be really affordable. You also get an access to discounts. t

Te best part is that you have access to all features no matter what your plan is. So, you get to use the same features as someone who pays for the most expensive plan, even if you are paying for the cheapest plan.

It allows you to import your email database, to use autoresponders, to build your own templates according to what you need. You can do split testing there and segment your list as well.


Visit Aweber


Constant Contact

constant contact for real estate agents

They have many truly unique features which you will find very useful for your business.

Beyond that, you will find niche-specific templates and dashboard which will show the most important elements of your email statistics.

They also provide numerous guides and are very helpful.

However, this service doesn’t really have any automation and the tool is very expensive in comparison to other tools. Still, it’s great for small businesses that need more than just email marketing. You can choose between two plans that break down into more pricing levels based on the number of email subscribers.

You can get a two month free trial that would help you understand this service better but if you want to cancel your membership, it can get a bit complicated. You have to call their customer service during specific office hours, whereas other services would let you know that your free trial is coming to an end and allow you to simply tick a box if you want to stop using a service.

They do offer some great features and some businesses could find it useful. One thing that would be great as an addition is the automation of emails which is not there at the moment.


Visit Constant Contact