Ever walked into a store, turned around and walked out? Well, you bounced.
Perhaps, you did not like the store’s look or maybe you noticed that the store didn’t stock the products you were looking for. Whatever the case, you took one look and bounced out!
The same thing happens when web surfers visit a real estate website and it doesn’t offer what they are looking for. They leave your site and go elsewhere in search of what they were looking for.
And that brings us the question, how sticky is your real estate website?
Are visitors staying long enough or are they just leaving right after opening the first page?
Well, if they are abandoning your site, it means that your site is experiencing a high bounce rate and it is not a good thing especially if you are concerned with Google rankings and making conversions .
If people are leaving your real estat website after viewing only 1 page, your Bounce Rate, that is not good for SEO or Conversions.Click To Tweet
Fortunately, you can reduce this bounce rate and eventually convince potential clients to stick and look around on what you have to offer on your site. But how?
Here are 9 Ways to lower your Real Estate website bounce rate.
1. Optimize Page Load Time
Most marketers think that a high bounce rate on their site is as a result of the content being displayed on the site’s pages when in reality serious problems could arise even before a site visitor has the chance to see what is on the site.
I mean, if your site doesn’t load fast enough, visitors will not waste their time when there are several other places they can get what they are looking for.
And considering that about 50 percent of web surfers expect web pages to load in as little as 2 seconds, pages taking forever to load is unquestionably the worst problem your real estate website could be facing.
A good site to check page load time is Google’s Page Speed Insights.
After all, it doesn’t matter how bad or good your content is if users can’t access it when they want. Therefore, ensure that your site’s content loads fast enough for potential customers to stick around and see what you have to offer.
If you don’t know where to get started, here are a few tips to help you out:
Reduce image quality and sizes
- WP Smush Plugin will reduce the size of images on your WordPress website
Remove redundant scripts
Deactivate plug-ins that you don’t frequently use
Use a Premium Hosting Provider
Lazy Load Images
- Images and videos put a big strain on load times. Along with optimizing images you can also tell your website to not load the images until they are needed.
- A3 Lazy Load plugin will create lazy load for your WordPress images.
2. Add Real Estate Data
Having a few or even complex statistics on your site has the ability to entice visitors to spend more time on your site.