The industry-wide transition to digital marketing has left real estate agencies in something of a bind. Every year there is a new technology to be implemented or a new approach to be mastered, and if you fail to keep up with the changes, you can expect a sub-standard ROI.
13 Ways Print Marketing for Real Estate Still Beats Out Digital MarketingClick To Tweet
So, what’s the alternative to always playing catch-up with digital marketing trends?
We would like to propose that print marketing is one of the few remaining traditional marketing approaches that still works remarkably well even in the age of digital media.
In this article, we will cover the various ways in which you can utilize printed materials to promote your properties.
You will learn:
- How to use print marketing to attract prospective home buyers
- How to engage them during the property showcase
- How you should grow your relationship afterwards
Real Estate Print Marketing Basics
First, we will cover the basics of print marketing for real estate businesses. If you already have some experience in print marketing, you can skip this section, but it still won’t hurt to freshen up your memory.
Here are some of the tactics you can use to get started with print marketing.
Print Materials for Promoting Property
Selling a property for a client requires more than simply putting it on the MLS and waiting for a prospective buyer to arrive.
In the lead up to going live, you need to get your print marketing campaign going to spread the word around your local area.
(Unless you work in an MLS that does not allow Pre-Listing Marketing)
Here are some of the tactics you can use to promote your property with print marketing.
Print Materials for Property Showcases
Once you’ve gathered prospective home buyers to your listing, you are ready to start selling. And branded promotional materials will add some extra oomph to your sales pitch.
They are great for keeping prospective home buyers and their companions occupied while you tell them about the property.
Here are some ideas you can use to convert your targeted audience into buying or selling clients.
Printing Your Way to a Sale
First impressions count for a lot in the real estate business, and printed promotional materials have a long history of turning leads into buyers.
Give your real estate business an edge by using print marketing strategies we have outlined above.
Michael Deane is one of the editors of Qeedle, a small business magazine. When not blogging (or working), he can usually be spotted on the track, doing his laps, or with his nose deep in the latest John Grisham.