These Real Estate Marketing Tools are a list of the tools that I use both when working on my own WordPress Blog and while working with my clients to help build a better web presence.
I think it is important to note that I have personally used and re-use each of these tools. It is also important to note that some of these tools offer me a small commission when you purchase the product while clicking on my link. This allows me to continue to work on this blog and to keep trying new products and recommend them safely.
REAL ESTATE WEBSITE HOSTING
WP Engine
This site is running on WP Engine and 90% of the sites I build are on WP Engine. WP Engine is more than your standard shared hosting environment. It is a Premium WordPress Hosting service. They specialize in WordPress and offer a higher level of WordPress support. They have a proprietary caching system that is able to take a site that loads in 3-7 seconds on a standard shared hosting environment, and load it in .5-1.5 seconds. They run daily back-ups of your site, and offer increased security. Whether you just want a faster and safer site, or you have an above average amount of traffic WP Engine is a strong choice.
Siteground
I have set up many website’s using Siteground. For the average WordPress Website Siteground is acceptable. It is reliable, inexpensive, comprehensive Cpanel, easy to manage and set up WordPress and Email, and 24/7 support if you run into a problem. The only downside is if you have an extremely busy website it can not handle the load.
REAL ESTATE WEBSITE THEMES
Avada
I have been building with Avada for over 4 years & think it is hands down, the best theme available. It is the number 1 selling theme on Envato Market. It is flexible, easily customizable, and their support is responsive and helpful. They are constantly adding features to make building easy for novices through experts.
WORDPRESS MAINTANENCE SERVICE
Jason Fox Real Estate Marketing Concierge Service
Keep your real estate website secure and running smoothly with Jason Fox Real Estate Marketing’s Concierge Service. Enjoy priority support, bi-monthly WordPress updates, and quick fixes within 24 hours—all designed to keep your site performing at its best. Cancel anytime, no hassle!
LEAD GENERATION
Chime
Chime is so much more than just lead generation but you have to start somewhere. Chime is your website, your CRM, IDX, your Email Marketing, your Digital Ads and more all combined into one. Whether you are a single agent, a team or an office Chime can set you up for real estate success.
WORDPRESS PLUGINS
Slider Revolution
My go to Slider is Slider Revolution an innovative, responsive WordPress Slider Plugin that displays your content in a beautiful way. Whether it’s a Slider, Carousel, Hero Scene or even a whole Front Page, the visual, drag & drop editor will let you tell your own stories in no time! It also makes it easy to display video in the background.
Yoast SEO
Every WordPress Site I build has the Yoast WordPress SEO plugin built-in. As a matter of fact I would not be surprised if it was not part of the WordPress Install in future upgrades. I recently tried a new WordPress SEO plugin and was intrigued by some the flashing lights, and shiny parts but I will stick with Yoast. This plugin makes your on-page and blog post optimisation pretty easy and complete.
Code Canyon
Sometimes I need a plugin that goes above and beyond what I can get on the WordPress Depository.. that is when I search Code Canyon. I have purchased Responsive Sliders, CSS3 Responsive Price tables, Customer Chat, and other Custom WordPress Plugins. They are reasonably priced usually between $5 and $15 dollars and easy to download.
Formidable Forms
There are 2 things that I really love about this Form Building Plugin. 1 It is quick and easy to build as many Call To Action Forms as you need. 2 It integrates with MailChimp and Paypal. That means you can automatically drop your leads into your Email Marketing campaign, and take payment for products with your forms. In addition I believe that is Form Builder plugin is easier to use than it’s only real competitor.
HubSpot
Free WordPress CRM Plugin. Your WordPress Dashboard becomes your CRM with the Lead in free plugin. Installs a Slide In Lead Capture device, tracks what people are doing on your site, collects business information and social media information, stores all your leads beautifully in categories, and tells you when you have new leads. Integrates with Mailchimp, Aweber, and Constant Contact.
WEBSITE CMS ALTERNATIVE TO WORDPRESS
Wix
Wix is probably the easiest website building tool to work with and it is free to start. While many of you will be fine with the free version, most will probably want to upgrade to get access to more features. You will still need to sign up for an IDX service, like IDX Broker, if you want to display MLS listings.
Weebly
Weebly is an equally easy website building tool to work with and it is also free to start. While many of you will be fine with the free version, most will probably want to upgrade to get access to more features. You will still need to sign up for an IDX service, like IDX Broker, if you want to display MLS listings.
WORDPRESS OPTIMIZATION TOOLS
WP Rocket
This is the Caching plugin that your mother told you about. It is approved by WP Engine and consistently ranks as the #1 caching plugin by experts, including yours truly. Not only are the features to extensive to list in this blurb, but with all those features it is ridiculously easy to set up and maintain. I run this plugin on all my websites.
AUTOMATED SOCIAL MEDIA
Cityblast
We know without the integration of a good social media campaign, your real estate website can only do so much. Taking the time and energy to learn all this stuff is no longer a necessity with the help of folks like Cityblast! And for as little as $49 a month, there is no excuse not to take your online marketing and social media to the next level.
Promo Code: FOX
LOCAL SEO
Brightlocal
Create a free account then hand-pick the sites you want to get listed on and they do the rest. Build new local listings on niche and local sites. Manual business listing cleanup (fixing listing errors). Distribute data via Local Data Aggregators. Remove any harmful, duplicate listings.
AUTOMATED MARKETING SYSTEM
OutboundEngine
Proactively reaching out to your clients and building rapport over time can help you generate positive reviews and earn repeat business. Seasoned agents know that connecting with your network keeps you top of mind so your name is passed along to friends and family when the time is right. Sending professional emails and posting to your social profiles takes time. Streamline your marketing workflows and grow your business with automated marketing from OutboundEngine.
REAL ESTATE IDX
IDX BROKER
When I started building Real Estate Websites with IDX in 96, I tried out many IDX vendors, then I found IDX Broker. They had everything. All the cool features, full-time support, a big backend, and a good price. The only downfall to IDX Broker is that it is not really an out of the box type product. But that is also one of its best features, because it is fully customizable. When you sign up for IDX they get the service set-up but if you want any more functionality, or customization you will have to learn a little or hire a developer.
They released a Platinum Version. With increased CSS Styling, Mobile Responsiveness, and even more features.
When you use my sign up page the $99 set up fee gets waived.
CRM
HUBSPOT
Free WordPress CRM Plugin. Your WordPress Dashboard becomes your CRM with the Lead in free plugin. Installs a Slide In Lead Capture device, tracks what people are doing on your site, collects business information and social media information, stores all your leads beautifully in categories, and tells you when you have new leads. Integrates with Mailchimp, Aweber, and Constant Contact.
FIELD NOTES
All the benefits of a CRM without any of the work. … Field Notes Ai powered by Sparky is 800% faster than humans when it comes to reading notes & contracts. If you are looking for the easiest possible way to manage an effective CRM this is it. I use this platform in my personal real estate business.
FOLLOW UP BOSS
LANDING PAGES
HOME VALUE LEADS
Real Estate Sellers want to know how much their home is worth. They do not want to fill out some long complicated form and wait for a real estate broker to get back to them. Give them what they want instantly while still capturing the lead. Automated home value report, complete with their home value and neighborhood comparables – updated every month.
LISTINGS TO LEADS
ONLINE REVIEWS
REAL SATISFIED
If this is the year that you decide that you want to get serious about your real estate social proof than you might want to take a look at the Real Satisfied client review tool. With Real Satisfied you can catch problems before they go viral, solicit better testimonials, easily share your recommendations, and generally build real estate social proof.
IMAGES AND EDITING
1 Million+ Visuals for Real Businesses & Real Estate Professionals. Affordable Stock Photos, Vectors, Icons, Fonts and Templates.
BOXBROWNIE
BoxBrownie does all kind of real estate image editing services such as; IMAGE ENHANCEMENT, DAY TO DUSK, VIRTUAL STAGING, ITEM REMOVAL, FLOOR PLANS, RENDERS, VIRTUAL RENOVATION, 360° VIRTUAL TOURS.
Take a camera phone headshot and send it to BoxBrownie to get touched up. Virtually stage your listing, change a wall color or remove unwanted items in images that the photographer missed. Or turn a regular daytime shoot into a stunning twilight shot.
CANVA
Canva can help you craft and create beautiful marketing materials to ensure you get noticed and your message gets heard. It makes getting access to great and high quality designs possible for all different kinds of business. Easily create custom flyers, social media posts and blog featured images.
ZOPIUM
Zopim is a live online chat window for your WordPress and so much more. They offer a lite version that is free and gives you a functional chat window on your website. However, if you sign up for a premium service you can customize your chat box, track clients, and get a full analytics dashboard.
Even More Great Tools
Just because we do not use them does not mean they are not useful for you. Check out…
16 Tech Tools: https://www.jasonfox.me/16-incredibly-useful-tech-tools-for-real-estate-agents/
26 Best Apps: https://www.jasonfox.me/best-apps-for-real-estate-agents-to-use/
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