“We’ve noticed significant conversation improvement and longer times spent on a website when featuring a testimonials page.” ~ Preston Andrew, CEO of Social Proof Creative

 

I have long been suggesting that agents take time to build their online real estate social proof.  The idea that you can influence potential buyers and sellers while you are sleeping, eating, or vacationing is just Awesome.

70% of consumers say they trust opinions posted online

Some posts I have written in the past about online reviews:

There are many ways to create real estate social proof such as:

  1. Customer Reviews/Ratings
  2. Social Likes/shares
  3. Trust Symbols
  4. Video Testimonials
  5. Celebrity Endorsements
  6. PR

I would like to show you a tool to help you build your online real estate social proof…

Real Satisfied

 

What is Social Proof

 

According to, Aileen Lee writing for TechCrucnh, Social Proof is ” …the positive influence created when someone finds out that others are doing something.  It’s also known as informational social influence.”

Wikipedia explains it as, “Social proof, also known as informational social influence, is a psychological phenomenon where people assume the actions of others in an attempt to reflect correct behavior for a given situation.”

I found this little video to help explain social proof.

Social proof for real estate is more than just online reviews as I mentioned above and the video explains, but we have to start somewhere.

 

Getting Positive Online Reviews

 

I recently stumbled on a Real Estate Social Proof tool that looked interesting, thanks to my friend Drew Meyers of Geekestateblog. In his blog he pointed out that using this tool to put agent reviews on your WordPress website might be a good idea.

I decided to go ahead and sign up for the tool and take a closer look at it.

Previously I have used a handful of different review tracking tools including ReviewTracker.  But I had never seen a tool specifically for real estate.  Well now I have.

While it is important to publicize your positive online reviews, it is also important to hear from all past clients.

A good review is great, but a bad review might actually be more beneficial.

A bad review gives us the opportunity to understand our weaknesses and gives us a road map to improve on them.  And if we do that then we will get a higher percentage of positive reviews.

Real Satisfied

 

They describes themselves as: “RealSatisfied is a customer satisfaction and brand management platform for the real estate industry designed to help you improve customer retention and acquisition”.

This tool allows you to send surveys to people who you have worked with in the past.  Those surveys include:

  • Buyer
  • Seller
  • Lost Listing Presentation
  • Peer

This allows you to get feedback from your clients, people who did not choose to use you and the agents you have worked with.

The surveys that are sent are Professional, Attractive, and quite Detail Oriented allowing you to get a good picture of what the service that you provided.

 

Surveys

 

Your potential reviewer will receive a professional and branded email asking for them to take a survey.  If they accept they will be directed to survey you requested.