For many years real estate business was spinning solely around in-person meetings. With the advancement of new technologies, new strategies came to the surface to help real estate businesses take it to the next level.

When users worldwide send 293 billion emails every day, there is an excellent chance that you can find your customers through emails.

Email marketing is one of these strategies that are essential for every marketing plan, and real estate is no different.


Table of Contents

Why email marketing for real estate in 2021?

Five steps to start with your real estate email marketing campaign:

      • Create a landing page
      • Build your email list
      • Audience segmentation
      • Decide on the emails to send
      • Use automation services

Real estate email ideas for your inspiration

      • Welcome emails for new subscribers
      • Personalized reminders
      • Emails with useful tips
      • Regular digests

The Takeaway


Why email marketing for real estate in 2021?

First of all, there are many reasons why email marketing is an effective strategy for the real estate business. 

Email marketing will help you to:


  • build your email list — use opt-in website forms or offer special offers in return for users’ email address to gather the contact information of potential customers;


  • become an expert — update your subscribers with the latest trends from the industry and show expertise in your blog posts.


  • Increase sales — according to research, 93% of users prefer to communicate through email. With a great hook and a call-to-action, there is a good chance for conversions.



Leverage these services and set up email sequences base on specific actions such as registering at your site or asking for a house price;


  • Build relationships with customers — segment your email list and send personalized offers based on past behaviors to show that you care about each subscriber.

    It can be a huge game-changer to create a loyal fanbase willing to support your brand and help you grow;


But to accomplish all of the above, we need to ensure that we have a solid email marketing strategy dedicated to real estate businesses like yours. 


So let’s start from the beginning.


Five steps to start with your real estate email marketing campaign


Let’s take a closer look at the key elements you need for your real estate email marketing strategy.


Create a landing page


The landing page is a single page on your website that contains information about what you do, how you do it, and why. This information can be home valuation tools or property listings, for example.

Typically, users will come to landing pages from your organic traffic or ads on Google, Facebook, or Pinterest. Your goal is to find a reason for these users to give you their contact information by providing a free and valuable piece of content.

Sounds easy, right?

The truth is that an effective landing page that generates real estate leads needs to have a specific design. Here are some of the must-haves:

    1. Have a simple design.

      Less is more when it comes to design. Have a landing page with a header and a footer that includes all the necessary information:
      -your contacts
      -your team
      -your services
      -privacy policy
    2. Pay attention to your call to action.

      This button has to motivate potential customers to take action, such as sign up for emails or schedule a home tour. Take your time and test your call-to-action button to see what works best for your offers.
    3. Add a customer support chat.

      A chat window is the fastest and easiest way for users to contact you whenever they have any questions. It’s an excellent way to help them solve their problems or pitch them with some of your offers.

      Also, thanks to chats, you can capture 10x more leads and improve the overall experience of your pages. Another quite overlooked way to use chatbots will be a lead prequalification workflow that will help you ask users the right questions before converting them into leads. All of this leads to more personalized communication and, as a result, way higher conversion rates.” – Matt Janaway,
    4. Mobile-friendly.

A responsive design is a must in 2021, and businesses have to take this part of the equation seriously. Many users visit websites from their mobile devices, so make sure your website is optimized for everyone.


Build your email list


Now that you have your landing place, it’s time for you to collect some emails to start building your database. There are many ways which can help you achieve that.  

Sign-up forms are probably the most common one, and many services provide form builders for this kind of scenario. 

Another great strategy is to have pop-ups or hello bars that provide value in return for users’ contact infor