“…the chance to engage with customers for free on a personal level, while driving traffic back to your website.” (RealtorMag)
Twitter isn’t exactly new, but some agents may be hesitant to invest time and energy into the social tool.
Granted, generating 100 percent of leads solely from Twitter is unlikely.
However, implementing an online marketing strategy with all major social platforms helps build your brand.
Part of your marketing strategy should include tweeting.
Whether the intended goal is:
- Industry networking
- Brand recognition
- Delivering relevant, industry-related information to qualify as a local expert
If you’re just starting out or are unsure of how tweeting might generate leads, consider the following tips.
Define Your Goals
The odds of you posting your latest listing on Twitter and receiving a top dollar offer in response are slim.
Nonetheless, sharing current listings with your follower base is a good strategy for letting sellers know you’re ready to assist. And, sellers are usually impressed with agents devoted to a marketing strategy.
In this instance, the primary goal would be targeting home sellers.
It’s not impossible to attract buyers to your listing with Twitter alone, but serious house hunters are usually informed about the local market thanks to their agents.
Buyers who are still on the fence are less likely to search frequently, which is why showcasing your listing on Twitter can expand your reach.
Homebuyers in the early, casual search phase might just bite the bullet early for the right home – but they have to know about it first.
If you work with buyers or renters, your goal might be captivating potential clients and other agents.
Start by sharing:
- Tips for buyers and sellers
- Pricing for the ZIP codes you service
Nothing says “I don’t see the ROI” quite like going silent on social media for months at a time.
It might also raise red flags about your aptitude for adopting (fairly) new technology. Don’t attempt to overwhelm followers with redundant or dated stories all at once.
Instead, develop a weekly content schedule in a spreadsheet where you determine which updates you plan to share each day.
Creating hashtags or titles for daily shares, like “Fresh Listing Fridays,” shows consistency and sets expectations. Plus, catchy categories leave impressions in the Twittersphere.
For this type of content, consider automating tweets with software like Buffer, TweetDeck, or Hootsuite.
Connect and Communicate
Real estate social media strategies dedicated to sharing hard-hitting industry news or the most innovative tips for buying and selling can still be lacking.
Think about the intention of your tool – Twitter, Facebook, Instagram, among others, are designed to engage with others.
Promotion is good, but so is positive rapport.
Aside from interacting with potential clients, use Twitter to network with other industry professionals, especially those who you might not otherwise meet in person. Referrals are just one potential benefit of reaching out to faraway real estate professionals.
Keep in mind, this is not your personal profile, but a business strategy. Anything you tweet or comment is considered a reflection of your brand. The purpose is to generate mass appeal by sharing relevant topics.
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