“…49 percent of surveyed Realtors® who work with buyers believe staging usually has an effect on the buyer’s view of the home.” (Realtor.org)


In 2015, 28 percent of American adults had smart home features add value to the home and how this value can be showcased in the sales process.

Here are some tips for staging a home with smart home features that can be bought on a budget.

Smart Home Features Are a Selling Point

Tips for Staging a Smart Home on a BudgetIt’s important for Realtors and home owners to realize that smart home features have become a selling point in the current real estate market.

A joint Coldwell Banker and CNET survey found that among the 28 percent of Americans who already own smart home products, 81 percent said they would be more likely to buy a home if smart technology were already installed.

Sixty-six percent added that they would be more likely to leave their smart home features behind when they moved if this would make selling their home easier.

According to Coldwell Banker, the most in-demand smart home products are currently:

  • Smart home security features such as
    • Locks
    • Alarms
    • Security cameras
  • Smart thermostats
  • Smart fans
  • Smart lighting
  • Smart safety features such as
    • Carbon monoxide detectors
    • Night lights

Playing up these features when selling a home will add perceived value from the buyer’s perspective.

Add Upgrades on a Budget

Given the demand for smart home products, home sellers should consider installing them as upgrades before trying to sell a home. Although smart home technology is sophisticated, it’s also affordable. UpNest reviews seven easy-to-do smart home upgrades that add value to a home, most of which cost between $100 and $300.

For instance, you can get an August Smart Lock for as little as $250. A Nest smart thermostat also costs around $250 but saves an average of $173 a year, so it may pay for itself before a home closes. A smart lighting system such as a Lutron Caseta and Smart Bridge combination also runs less than $250 and saves an average of 60 percent on lighting energy costs a year. A Nest Protect smoke and carbon monoxide detector runs around $100. Lorex home security camera systems start as low as $160.

Smart solar panels are a pricier smart home upgrade some home owners may consider. These cost around $10,000 to install, but tax credit programs can offset the cost by around 30 percent, and the investment adds about $15,000 to a home’s resale value, the U.S. Department of Energy estimates.

Smart Staging Tips

The same general staging tips apply that would apply when selling any home.

Staging a home on a budget starts with basics such as:

  • Making the exterior look inviting
  • Cleaning up rooms
  • Decluttering space
  • Maximizing lighting
  • Defining the purpose of each room

as real estate writer Amy Fontinelle summarizes.

In addition to these general principles, you can take steps to showcase your home’s smart features.

Greet your prospective buyer with a door that opens automatically via smart lock.

Use smart lighting to show off your most eye-catching rooms.

Discuss the economic benefits of your smart thermostat when going over the home’s heating features.

Give your visitors a preview of the backyard and garage with smart security cameras.


If you are interested in learning more about How to Increase Your Home’s Value.

You can apply these guidelines both during physical home walk-throughs and in online property previews. You can even set up a mobile device to give prospective buyers a “test drive” of how it feels to remotely control a home’s smart features for themselves.

By |February 19th, 2016|

About the Author:

Jason Fox - Real Estate MarketingBusiness: We build WordPress Real Estate Websites with IDXMe: #GoHawks, #BringBackTheSonics, #MaybeNextYearMariners, #ILoveMyKids #SeattleSunLover #SeattleWaterLover #BFFBlog: Focuses on Wordpress Websites, Content Management, SEO Services, SEM Campaigns, Social Media Marketing, Email Marketing, Beautiful Design, IDX, and more.


  1. raviroshanjaiswal February 22, 2016 at 4:11 am - Reply

    Hey Jasonfox!
    Nice meeting you.. 🙂

    Really much impressive and informative post. I like it. Home should be well decorated and smart. And even people like also. Therefore, we should always try to make a smart home seeing with budget.

    I much appreciate you for sharing this post.

    Thanks a lot.. 🙂
    Have a nice weekend..

    – Ravi.

  2. Danielle Hrasko February 22, 2016 at 12:24 pm - Reply


    Great points, we use staging all the time to showcase our client’s home. We just did a mini-stage for $200 and got a condo sold immediately that had failed to sell during the previous 20. Implementing Smart Features in the right home is a great idea and something we will think about to attract a new type of buyer. Maybe time to stock up on smartbulbs… 🙂

    • jasonfox February 26, 2016 at 10:01 am - Reply

      Danielle… thanks for stopping by. I love the real life example of how this stuff works. Looks like you might be spending “… a pretty nice little Saturday, we’re going to go to Home Depot. Yeah, buy some wallpaper, maybe get some flooring, stuff like that. Maybe Bed, Bath, & Beyond, I don’t know, I don’t know if we’ll have enough time”

  3. Xabia February 26, 2016 at 9:16 am - Reply

    Every time I hear the phrase “smart home” I can’t help but think of the Disney TV movie, Smart House. And so I inevitably go on to envision kitchens that magically materialize any food you want and floors that inexplicably absorb any trash you drop onto them. If only those features actually existed… though I could do with out the psychopathic, jealous AI that locks you in your house if it gets angry (yikes).

    Jokes aside, great post, Jason. I actually never realized there were smart features that could be added so cheaply!

    • jasonfox February 26, 2016 at 10:02 am - Reply

      Hello Xabia, Thank you for stopping by. I don’t think I saw that movie… I think of the Jetson’s. Push a button for dinner is my favorite.

  4. jimstrongrealtor June 3, 2016 at 2:17 am - Reply

    i want to know some smart tech for protecting children at home when they alone can you please suggest?

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