Real estate is a huge business and only getting larger over time. There are millions of homes bought and sold in the USA every year, and countless more millions of people are renters. A ton of money changes hands between buyers and sellers and between renters and landlords every year.
Finding a place to buy or rent can sound daunting, but that doesn’t have to be the case. There are many great apps and tools out there for renters and home buyers (such as U Move Free). Many of us will use these when looking to buy or rent a new home or apartment to better our experience.
However, there are also tools out there to help real estate agents with growing their business. In particular, there are many great marketing apps for real estate agents to better their business. Marketing is incredibly important as a real estate agent as you are in direct competition with dozens of other agents in your area.
Sure, there are other differentiating things between you and other agents, but it is likely your marketing efforts that will get the most attention. If you are a real estate agent, or are interested in this space, this article is for you. We’re going to look at 5 of the best real estate marketing apps to help improve your business.
Social media is becoming a great place to market and pick up new business for real estate agents. While there are many platforms to choose from, one of the single best has to be Instagram. With more than 1 billion active users, it is one of the most popular social media platforms with among the highest engagement. This higher engagement often means it can be a great tool for increasing sales and visibility. In fact, there are many different ways Instagram can help increase sales for agents.
Also, the growth of their user base has been unbelievable, and shows no signs of slowing down in the coming years. As a result, there are a lot of potential customers to reach through Instagram. Many of the largest companies on the planet have an Instagram presence, as well. So for everyone from a large company to a single real estate agent, Instagram can be a valuable marketing tool.
Instagram benefits from putting visual content first, as well as being much less cluttered and “busy” than other social media platforms. The Stories and IGTV functionality also make it a great place to post listings, ask questions and generally do some very strong marketing. Of course, just because you use Instagram doesn’t mean you shouldn’t use other platforms like Twitter or Facebook as well.
Built with real estate agents in mind, RPR (Realtors Property Resource) is a must have on your device. The app is wholly owned and operated by the National Association of Realtors. This gives it some credibility in the space. It offers you immediate access to an incredibly robust database of information on a range of different properties. Also, searching through the public record is a breeze in the app, as well. In a few taps, you will have access to an almost-endless supply of useful data and information on millions of homes in many different areas.
The app can even be separated into both residential and commercial mode, depending on your needs and specialty. The RPR app is used by thousands of different realtors from coast to coast across the country. It can also be beneficial to brokers, appraisers and nearly everyone else in the real estate space who is looking to streamline their experience. It is highly rated and there are many testimonials about the benefits realtors have realized as a result of this app.
RPR lets you quickly brand reports and send them to customers and clients and instantly view nearby sales activity. Adding notes and photos within the app is easy, and the app can be synced up with the desktop version of the program so you can work and have your information wherever you are.
Simply put, it is one of the most complete and useful apps for anyone in real estate. Instant access to the right information you need at your fingertips is possible with the RPR app. Whether you are looking to get more sales, be a better source of information or simply learn more, this is certainly an app to consider.
While not inherently aimed at realtors, Evernote is likely one of the most used apps in the repertoire of an agent. The app lets you record and track notes, lists and a variety of other things. This can be beneficial in recording and managing marketing efforts, to organizing an upcoming meeting or open house. The app is a blank slate for you to potentially do dozens of different things with.
Sharing ideas, making to-do lists and managing projects are also common uses of Evernote. Evernote is used by hundreds of millions of people across the world for its many benefits. Many large companies in different industries and from across the globe have their employees use Evernote, as well.
Adding links and images to every note or list is also easy, as well. Don’t worry, everything stored and kept in your Evernote can also be viewed, opened and edited online as well. Think of it like your own personal notepad or idea sheet, that you don’t need to worry about losing. This can help you prepare marketing material, close sales, keep track of conversations and potentially dozens of other things.
If you want to keep up on all of your different conversations with clients, buyers and sellers, Contactually is right for you. The app is a CRM (Customer Relationship Management) platform aimed specifically at those in the real estate business. It helps you manage all different types of communication with clients and potential clients. Continuing communication is an important and often underrated part of marketing your services correctly as an agent.
Hundreds of millions of relationships have been managed through the app, and it is responsible for closing billions of dollars worth of deals. The app is used by some incredibly large companies such as Berkshire Hathaway and many of the largest real estate companies out there such as Coldwell Banker, Alain Pinel Realtors and many others.If it’s good enough for them and their robust and complicated tech stacks, it is likely good enough for you.
A big part of marketing success is actually being able to take advantage of your efforts and close the sale. Apps like Contactually will ensure you stay in contact with your new clients, and be able to check up on old ones with ease. Conversations and all of your communication can be synced and shared between multiple devices, as well.
Losing track of where you are in a conversation with a certain client is a surefire way to lose the sale. Using an app like this will keep you on track and ensure no one is forgotten or is confused with someone else. The platform is very user friendly and simple to get started with, as well.
A big part of marketing as a real estate agent comes down to design. Your logo, posters and presentations and social photos all need to be not only informative, but also visually appealing. They need to be eye-catching, as it will help people pick you out over your competition. Branding is very important to real estate agents, and the visuals you offer is a big part of that.
An app like Canva can help you craft and create beautiful marketing materials to ensure you get noticed and your message gets heard. It makes getting access to great and high quality designs possible for all different kinds of business.
The app makes it easy to create these graphics on your phone, tablet or computer, and transform them into living and breathing pieces of art. Canva also makes data visualization beautiful, and will ensure your marketing delivers the message in a creative and appealing manner, without being too complex or unclear.
There are many different companies and individuals that have used Canva to create better visuals which can drive more sales. Canva has also helped a company grow their engagement by well over 1000%, which directly leads to more attention and sales. In total, the app counts over 15 million users, despite only being around for half a decade or so.
JASON FOX BONUS APP: WEVIDEO
Content Marketing in 2020 should be primarily focused on video.
“In today’s fast-paced world, video marketing is one of the few types of online material that provides the value, relevance and flexibility consumers need, all while catering to the on-the-go lifestyle they want.” (Forbes)
Shoot video of:
- Open Houses
- Featured Neighborhoods
- Seasonal Messages
- Information pieces
This sounds very hard. I know. I had sidestepped video marketing for the last 2 years out of fear.
Until I found the WeVideo App. This app turns your cell phone into a Video Production Studio and it is pretty simple to use.
There is a free version… but if you sign up for their Power Plan, you can get upgraded features and remove the watermark for just $4.99 a year!
Here is a sample video tour of Meadowdale real estate I made using the app.
In conclusion, we hope that this article has been able to help you learn about some of the best real estate marketing apps for business. Marketing well is extremely important to being a successful real estate agent, and each of these apps can help you in their own unique way. Better yet, many are either completely free to use for an individual, or relatively affordable for any realtor.