In the age of people seeking a comfortable place to live, the competition among real estate agencies is more than intense. They must employ the right marketing strategy to seal more deals to overcome this challenge.

The rise of social media requires property businesses to employ video content for marketing. The two innovative video content they can use are virtual property tours and 360-degree videos. But which one will be more effective for the business?

If you’re part of a real estate agency, understanding the benefits of those two video styles is essential. The following article provides insightful discussions of virtual property tours and 60-degree videos. Keep reading!

360 distorted image of homeVirtual Property Tours

A virtual property tour is a virtual representation of a real estate property. This type of video allows potential buyers or renters to explore and experience the property remotely through a virtual platform.

You need high-quality images, interactive floor plans, and sometimes 3D models or virtual reality (VR) equipment to provide a virtual property tour. Those devices let users navigate different rooms, view the property from various angles, and interact with certain elements.

Moreover, users can virtually walk through each room, giving them a realistic and immersive sense of the property’s layout, design, and ambiance. Furthermore, users can experience this opportunity through websites, mobile apps, or specialized virtual tour platforms for a more memorable marketing venture.

The Benefits of Virtual Property Tours

Virtual property tours offer some benefits to boost your real estate marketing strategy. We’ve listed five main advantages of this innovative social media content, which include:

 Offer Immersive Experience: Virtual property tours allow potential buyers to explore properties from anywhere. They can navigate different rooms, zoom in on specific details, and get a realistic sense of the property’s layout, size, and design without stepping out of their houses.

 Time and Cost Efficiency: Clients can view multiple properties without physical visits, saving time and travel expenses. This approach is especially advantageous for global or busy buyers.

 Accessibility: Virtual property tours provide accessibility to individuals with mobility limitations or those unable to attend in-person visits. It allows them to experience properties and make informed decisions without physical barriers.

 Enhance Engagement and Interest: The interactive nature of virtual property tours can capture and engage potential buyers more effectively than static images. It helps generate interest and leads to higher conversion rates.

 Boost Property Presentation: Virtual property tours provide a comprehensive view of the property, highlighting its unique features, architectural details, and amenities. It enables real estate agencies to showcase properties in a visually appealing and informative manner.

360 degree camera icon over a picture of a nicely decorated home360-Degree Videos

360-degree videos are immersive recordings that capture a panoramic view of the surrounding environment from all angles. The recorded video lets viewers have a comprehensive and interactive viewing experience.

These videos use cameras that record footage simultaneously from multiple perspectives. When watching a 360-degree video, viewers can control the perspective by rotating the view in any direction, either by using their fingers on a touchscreen device or by moving the device itself.

This capability creates a sense of presence, as if the viewer is physically present at the location. You can also use 360-degree videos to showcase real estate properties by providing a more engaging and interactive experience than traditional videos or static images.

The Benefits of 360-Degree Videos

Real estate agencies and potential buyers can benefit significantly from 360-degree videos. Some of the primary advantages include:

Captivating Viewing Experience: 360-degree videos provide a more captivating and memorable experience. Potential buyers can explore the property from different angles, offering comprehensive views of the space and its layout.

 Visual Engagement: 360-degree videos capture attention and create a sense of presence. It helps potential buyers to evoke emotions and generate stronger connections with the property.

 Easy Accessibility: 360-degree videos are accessible on various devices, including smartphones, tablets, and desktops. You can post them on platforms like YouTube or a website for broader reach.

 Cost-Effective Marketing Content: 360-degree videos offer a cost-effective solution compared to physical staging or organizing multiple in-person property visits.

 Competitive Advantage: Utilizing 360-degree videos in real estate marketing demonstrates an innovative and tech-savvy approach. This strategy sets your real estate agency apart from competitors and is more relevant for younger and tech-savvy buyers.

Which One is Best for Your Real Estate Agency?

When deciding which content will be best for your real estate business, understanding the benefits isn’t enough. You must also consider the drawbacks of virtual tours and 360-degree videos.

In a nutshell, virtual property tours present a more interactive and customizable experience, allowing users to explore and interact with the property actively. Meanwhile, 360-degree videos offer a more passive but visually immersive experience, where viewers can observe the environment from all angles without the same level of interaction.

In general, providing a real-time virtual tour can be more technologically challenging and costly than creating a 360-degree video. Real-time virtual tours typically require specialized hardware, software, and potentially additional staff or expertise to operate the equipment and ensure a smooth experience for viewers.

On the other hand, creating a 360-degree video involves using a 360-degree camera, editing software, and possibly some post-production editing. This type of content can be relatively more cost-effective for smaller real estate agencies.

We understand the struggles and challenges of producing virtual property tours and 360-degree videos. However, in today’s high-tech society, plenty of companies specialize in this industry and offer high-quality content. Here are some recommendations you can consider.

#1. VPiX 360

VPiX is a reputable agency that produces immersive 360-degree videos and virtual tours for your real estate agency.

Operating in 17 countries, VPiX offers its expertise in creating visually stunning imagery and compelling videography that can captivate potential buyers.

#2. Real Estate Exposures

With EyeSpy360, you can take your visual content to the next level. This innovative company assists you in developing cutting-edge virtual tours and engaging 360-degree videos.

You can integrate your content into your real estate website and mobile apps. EyeSpy360’s content is compatible with Google’s VR headset, ensuring your clients an awe-inspiring and immersive tour.

#3. EyeSpy360

The Real Estate Exposures team is highly skilled in property photography, making them a reliable choice for creating breathtaking property tours and immersive 360-degree videos.

Their focus is to help real estate agencies provide captivating marketing content that drives faster property sales. You can enhance your agency’s marketing efforts and give potential buyers an immersive experience that showcases properties in their best light.

Over to You

Defining your goals and identifying your marketing budget is essential before drawing a final decision between a virtual property tour and a 360-degree video. You’ll need more than video content to market your properties, so ensuring your budget allocation is necessary.

Both virtual tours and 360-degree videos are excellent marketing content to capture buyers. If you have ample funds for marketing, investing in engaging content like virtual tours can be beneficial spending. However, if you want to be more cost-efficient, producing 360-degree videos can be an option.

 

Andre Oentoro is the founder of Breadnbeyond, an award-winning explainer video company. He helps businesses increase conversion rates, close more sales, and get positive ROI from explainer videos (in that order).

Twitter: @breadnbeyond
Email/Gravatar: [email protected]
LinkedIn: Andre Oentoro