Over the past few years, video content has been making inroads in digital marketing. Now, this highly engaging format has firmly established it to the mainstream as a powerful marketing tool. This type of content can effectively take your brand from unknown to the top of the audiences’ mind in no time.
According to the latest statistics, 6 out of 10 people would rather watch online videos than watch television.According to the latest statistics, 6 out of 10 people would rather watch online videos than watch television.Click To Tweet
As you’re currently in the real estate industry, you might stop wasting your time doubting the power associated with video content.
However, jumping into video marketing may be daunting and overwhelming for first-timers. The lack of experiences, shoestring budgets, or confusion that exists in choosing, are just some of the main concerns that keep them on the fence about creating a video marketing strategy.
Here is a post about getting started with Video Marketing:
We have curated the the top 10 video marketing tools for your real estate business. So, here are some reliable marketing tools that will help you build your brand with video marketing.
When it comes to video marketing, polished editing makes a big difference in the content that you create. But, what if you have no design skills– at all? Filmora can help you with that. It’s a full-fledged video editor that is suitable for both amateur and professional video makers.
Filmora is personally designed to assist you using special effects, create simple motion graphics, movie filters, moving titles, and more. With an easy-to-use interface, you can seamlessly edit audio, employ filters, add titles, and insert motion elements, without having a basic design skill in the first place.
As a beginner-friendly video editing tool, Filmora provides its users with tons of ready-to-use templates. Using this tool for your campaign video can leverage your video quality, making your campaign video look professional and assured.
Animoto is another video editing tool you can rely on for creating stunning video marketing content. It provides a minimal learning curve, and the finished product was spot on for every business’ needs.
This tool makes it easier for you to create and share any types of videos, like social videos, slideshow videos, and more. With the help of Animoto, you can create professional-looking yet straightforward videos in a flash.
This tool offers you some essential editing features, including customizable templates, font packs, basic color themes, and many more. All you have to do is upload images and place them in suggested frames within a topic. You can also add some motions, sync the video with music, export it in a variety of formats, and share directly with your social networks.
As you might already know, animation for video marketing has now risen above the clutter since it suits any marketing need: product explainer videos, demo videos, infographics, and info-videos. In such a case, PowToon can help you create a DIY marketing video to make your video marketing much more entertaining and captivating.
PowToon provides its users with a massive library of ready-to-use templates, scenes, characters, fonts, props, millions of stock videos, background music, and more. Using this tool can eliminate the high cost of hiring a video production team.
You can use pre-made templates (complete with the animated characters and other props) or create your storyboard. What’s fascinating about this tool is that it allows you to even edit the transition between slides so the result can look so professional-looking.
Beside PowToon, another DIY animation you should consider using is Vyond. This tool helps you create various styles of animated video, even without any prior knowledge in video editing or animations. From simple 2D animation to educational whiteboard videos, Vyond is such an excellent tool to provide animated video content so you can demonstrate the value of your products in a much more digestible way.
Its useful features include a vast collection of characters, props, scene transitions, and several ways to add audio (background music, sound effects, and voice-over). With a drag-and-drop interface, you can create quick animated video marketing videos that look very professional for a fraction of the cost.
Another reason that makes this tool worth trying is that it allows you to move the positions and actions of the characters.
The WeVideo App. This app turns your cell phone into a Video Production Studio and it is pretty simple to use.
There is a free version… but if you sign up for their Power Plan, you can get upgraded features and remove the watermark for just $4.99 a year!
Here is a sample video tour of Meadowdale real estate I made using the app.
If your real estate brand message depends on highly technical, complex ideas, whiteboard animation can help you to simplify and break it down into bite-sized chunks. In this case, one tool you can consider using is Sellamations.
Sellamations is purposely designed to create elegant, engaging whiteboard videos. With this tool, you can use animated doodles to help you precisely deliver your message. You can use the doodle for intro or outro of your video content so you can make a good impression and make it easier for customers to remember your brand.
All doodles or drawings are made using the image of a hand. It also provides professional voice over artists in case you need it for your product explainer videos.
Creating shareable and straightforward real estate video can’t get any quicker with VideoShop. This tool allows you to create stunning video marketing on your smartphones or any mobile devices. It provides you with basic editing features, such as filters and video effects, text overlays, sound effects, splice clips, trim clips, or play a clip in reverse.
VideoShop is such an excellent tool to create social video marketing since it’s user-friendly compared to other apps. With this tool, you can easily make viral videos hassle-free.
This tool proves that you don’t need a fancy device that costs a hundred bucks just to create engaging video marketing. All you need to do is launch the app, capture or import video, edit, and share.
Background music and sound effects are probably some of the most overlooked elements in video production. Both of them can enhance the story by emphasizing the message you want to deliver through your video. That’s to say; it’s just as important as your visuals.
If you’re looking for a site that can fulfill your audio needs, PremiumBeat will prove to be the right choice. This site offers high-quality and royalty-free stock audio, including background music, sound effects, and loops.
Once you purchase a piece of audio on the site, you can use it for any other projects anytime, as many times as you wish (unlimited needle drops)– without even worrying about a copyright strike.
Your thumbnail is the first thing the audiences see (along with the title) when they stumble upon your video. So, it’s crucial to create thumb-stopping, catchy thumbnails to catch your audiences’ eyes from the get-go. A clickable thumbnail will spark your audience’s interest and entice them to click on your video in a split second.
One tool you can rely on to create an appealing thumbnail is Canva. It offers you tons of customizable templates so you can repurpose it based on your business needs. You can change the images, texts, and background color as your own.
Canva is such a staple tool that deserves to be in your video marketing toolbox so you can easily customize your video to the tune of instant virality.
After all the sweat, blood, and tears you’ve spent in a video process, you’re wondering if it’s possible to encapsulate all that awesomeness for your target audience. It means that you have to find the right platform to let people know that you’ve just created compelling real estate video marketing.
You can always use social media for your video marketing channels. But, some video hosting sites are purposely designed to take your video sharing efforts to the next level. One of the most popular ones is Wistia.
With Wistia, you can easily embed and share the video to social networks, understand the engagement rates, create CTAs, and get the whole report of your video performance. You can also optimize the videos on your site for search engines.
This tool isn’t only hosted in your video, but it also makes sure that your video got seen by your target audiences.
Youtube is the second largest search platform on the planet, and is a great place to start.
YouTube is owned by Google. If your YouTube page is properly optimized, it has a more than 50% chance of showing up on the first page of a Google search.
So make use of proper SEO techniques, shoot creative videos, and post them on your channel.
Make sure that there is always a link to your webpage in every video so that clients and prospects will have a chance to view your other properties.
YouTube also has billions of users. Putting your videos up on YouTube will make sure that you will reach your target audience and then some.
Choosing the right ones for your video marketing campaign isn’t the most straightforward task. With thousands of video marketing tools out there, it can be challenging to identify what you need. Using the right video marketing tool makes it easier for your real estate business to provide customers a full-motion walkthrough experience.
However, analyzing your goal and your real estate business budget is such a necessity before you start choosing the right video marketing tool. Remember, you don’t use those tools for the sake of it, they are supposed to solve a specific problem you are tackling with your video marketing strategy.
Andre Oentoro is the founder of Breadnbeyond, an award-winning explainer video company. He helps businesses increase conversion rates, close more sales, and get positive ROI from explainer videos (in that order).