Ten years ago, one of the best ways to connect with your clients was through email. Today, we’re seeing the strong presence of videos being used for real estate marketing. It is an innovative and effective way of reaching the target audience. It also is a good way of presenting your brand, communicating your company values as well as connecting with your clients and prospects.

 

 

The latest statistics show that video marketing is not only effective, but the demand for it is growing at a very rapid pace.

According to statistics 54% of people want to see more video content from marketers; YouTube gets over 1 billion users per month watching over 6 billion hours of video, and 1/3 of all online activity is spent watching video.

 

Real Estate listings with videos get 403% more inquiries than listings without video, and 90% of users say that seeing a video about a product is helpful in the decision process.Click To Tweet

 

Real Estate listings with videos get 403% more inquiries than listings without video, and 90% of users say that seeing a video about a product is helpful in the decision process.

 

Source: DigitalSherpa, eMarketer, NAR

 

WHY SHOULD AN AGENT USE VIDEO MARKETING

 

The reason why a lot of realtors are moving to or incorporating videos in their marketing is a host of advantages that creating videos brings about. Among those advantages are:

 

  1. Videos show the reality of things. Walking through a property in video will show prospective clients just what the place looks like, making them more interested and more likely to say yes to the property.
  2. Videos will provide a better feel of the place you are trying to sell. They will see it from a different perspective than just looking at pictures in listings.
  3. This is also a great way to market yourself and your business. Videos will allow your clients and prospective clients to see how you really are. There is something to be said about how videos show someone’s personality that pictures just cannot. They will see how you talk, how you move, that shine in your eyes when you talk about your business or the property you are selling. This will allow you to build that rapport even before you meet your clients in person.
  4. More people expect to see videos of listings. It has become more than a trend, it has become the norm. Some buyers might skip on a great property you are selling because it does not have a video and pick a property listing that has video.

 

HOW TO GET STARTED WITH REAL ESTATE VIDEO MARKETING

 

Now, if you haven’t made any videos yet, your first question might be how.

There are several tools you can use to make and edit videos. But for beginners, let’s start with the simple apps.

 

Instagram video

 

It is free and you probably already use it for personal videos and posting on your IG page. So why not use this as well as a marketing tool?

You can use Instagram to create:

  • Company Story Videos
  • Listing Videos
  • Testimonial Videos
  • Real Estate Information Videos

If you are looking to do more in depth video give IGTV a try, a new offering from Instagram for long-form vertical video content, and it is shaping up to be a powerful contender in this arena. The rules on IGTV are still being written, so I recommend that you experiment and see which lengths perform best.

 

iMovie

 

If you’re familiar with Apple products, give iMovie a try. It may not be free, but for a minimal fee, you can make you videos using drag and drop. There are themes with built in transition, music, and colors. And when you’re done, you can publish directly to YouTube or VImeo or Facebook.

 

Magisto

 

One app you might not be familiar with is Magisto.

Magisto has Emotion Sense Technology which captures the emotions of the people in the video. When you upload your video to the Magisto website, it will edit it in a way that will emphasize the emotion that your video conveys.

It is a great tool for realtors who want to showcase the happiness of their clients upon closing on a deal.

 

Wellcomemat

 

You might also want to try WellcomeMat. This online platform specifically targets real estate professionals including brokers, agents, and brands.

They offer a host of software tools that could help you build your audience, direct traffic and listings to your site, and increase your reach.

 

WeVideo

 

The WeVideo App.  This app turns your cell phone into a Video Production Studio and it is pretty simple to use.

There is a free version… but if you sign up for their Power Plan, you can get upgraded features and remove the watermark for just $4.99 a year!

Here is a sample video tour of Meadowdale real estate I made using the app.

 

Promo

 

Promo has a ton of Real Estate related video footage that you get access to and then can customize with your logo, brand colors and messaging.

I would say that this type of video is the least effective but the easiest to create.

 

Biteable

 

It’s an easy-to-use online video maker with over 3 million users since we launched in 2014. Biteable allows anyone to easily create epic DIY videos using ready-made and customizable templates for use in content marketing campaigns e.g. slideshows, ads, explainers, social media etc.

 

 

Sharing Your Real Estate Videos

 

When you do decide to incorporate videos in your marketing strategy, the second question that comes after how is where. Where do you upload your videos for greater visibility and farther reach?

 

YouTube

 

Youtube is the second largest search platform on the planet, and is a great place to start.

YouTube is owned by Google. If your YouTube page is properly optimized, it has a more than 50% chance of showing up on the first page of a Google search.

So make use of proper SEO techniques, shoot creative videos, and post them on your channel.

Make sure that there is always a link to your webpage in every video so that clients and prospects will have a chance to view your other properties.

YouTube also has billions of users. Putting your videos up on YouTube will make sure that you will reach your target audience and then some.

 

Facebook

 

Facebook is also a good place to upload your videos. With 2.27 billion active users in a month, posting your marketing videos on Facebook will ensure that you reach your target audience and drive traffic towards your website or listings.

This also allows potential clients to reach out to you personally through the Facebook Messenger app. This way, you can immediately connect with your clients and you can build a relationship right off the bat.