In the blink of an eye, Covid-19 transformed the idea of virtual open homes from being a high tech, cool yet optional property marketing technique, to becoming fast considered an essential tool. Every property agent knows

How to Build a Real Estate Marketing Campaign Step-by-Step Step #1: Set Your Goals Step #2: Define Your Audience Define Your Target Market Understand Your Audience Step #3: Create a “Lead Magnet” Identify a Content Topic

It’s highly unlikely that you wouldn’t have bumped into a real estate video ad on Facebook today. Facebook seems to be the preferred social media channel for real estate marketers and videos, their favorite medium. How

Raising your website's rank in 2021 requires that you improve your Search Engine Optimization (SEO) tactics. SEO is a game of rules, and you need to implement Googles' requirements to appear on the top pages.  At

For many years real estate business was spinning solely around in-person meetings. With the advancement of new technologies, new strategies came to the surface to help real estate businesses take it to the next level. When

There’s a lot that goes into selling property. And when those properties are worth millions, there’s even more to it. The luxury real estate market is much smaller than the lower-income sector, and clients looking to

Technological developments are constantly changing the way we work and live, and real estate is no exception. The real estate industry is one of those sectors that have always depended on technological advancements. However, the past

Walk the Line: Creating SEO-Friendly Content That Readers Love To truly appreciate the enormous changes that search engines and content marketing have undergone, we need to go back to the Wild West Days of SEO, which

Search engine optimization (SEO) has gone through a lot of changes over the years, and we're only going to see more throughout the new year. From creating content for the user to bracing for Google's big

Companies from every industry are crazy about video marketing. For them, it’s a fun way to engage their audiences and also an effective strategy to boost brand exposure. It’s not just empty rhetoric, it’s a proven

Grow your Web Presence with these Free Marketing and Branding Tools How well you brand and promote your real estate business heavily influences your rate of growth and success rate. When you are competing against established

How do you generate leads to your real estate business? Here’s a fact: Right now, clients are looking to buy or rent your property. 81% of people will search online for a product/service when making purchase