Are you a real estate agent looking to up your digital marketing game with viral content such as videos?

That’s a very good decision because recent surveys suggest that more than 70 percent of homeowners say they’re more likely to list with a realtor who uses video as a marketing tool.

Surveys suggest that more than 70 percent of homeowners say they’re more likely to list with a realtor who uses video as a marketing tool. Click To Tweet


Indeed, using video makes a perfect sense for real estate agents for several reasons.


First, 99 percent of Millennials (ages 23 to 38 in 2019), 90 percent of Baby Boomers (between 54-74 years old in 2019), 70 percent of the Silent Generation (adults in their 70s and 80s) use websites for home search, according to the National Association of Realtors’ Real Estate in a Digital Age 2018 Report.

Second, of all people using the Internet to find homes, 37 percent visit online video sites, and this percentage is more likely to increase in the next few years due to the increasing popularity of online video.

Third, real estate listings featuring video receive up to 403 percent more inquiries than those without video. This means that video can have a huge impact on the success of your sales.



No wonder realtors are one of the fastest-growing professional groups using YouTube for marketing. To take your video marketing one step further and beating the fierce competition in the industry, you need to explore viral marketing, a strategy that encourages people to share the marketing message, thus increasing the message’s effect and visibility.

To get your viral marketing right and improve your sales figures, we’ve created this guide that you can use to create content that has the potential to go viral. We’re going to focus on videos but most of the tips below apply to other content types such as reports and infographics.


How Viral Marketing can Work for Real Estate Agents


Many real estate agents still market their listings using traditional channels such as their personal site, a broker’s site, open house, and yard signs. While they can work well, too, they can’t appeal to customers’ emotions and allow them to take a tour around the property without leaving their current home.

Videos, for example, provide an amazing opportunity to sample the amazing scenes outside of properties currently for sale, take a look at the neighborhood (like in the screenshot below), see tourist attractions and sights in the area, and even watch your previous clients praising you for finding them the perfect home for their families.


viral video marketing


Source: YouTube


The reason we’re talking a lot about videos here is that they have the highest potential to generate viral marketing. A stunning, interesting video is more likely to be watched and shared by people within a relatively short period of time, delivering that much-needed viral effect.

Without a doubt, the visual component of viral marketing is a great approach to appeal to the subjective, emotional factors that impact the decisions a typical real estate customer. As a real estate agent, you know perfectly well how important these emotional factors are for people who contact you, so let’s give you the tips on viral marketing that you need to get everything right.


Viral Marketing Tips for Real Estate Agents