Gone are the days when real estate agents could get away with old-school strategies involving pen and paper or Excel spreadsheets when conducting business. Today, technology has reshaped the real estate landscape and although it's still

It’s a bit reductive to say that real estate agents only advise clients and close deals. In all actuality, agents become a one-person marketing and sales team as soon as they step into this role. As

Should you invest in marketing activities that don’t give high monetary returns? Obviously not. However, this scenario is more common than you would think. Many companies, and realtors, spend their valuable time and energy in overly-hyped

Real estate is one of the most competitive industries in the world. Every day, agents and brokers fight for their piece of what’s left of an ever-shrinking pie. Even those with excellent marketing knowledge would still

  Being a real estate agent means doing a hundred different things at once, including being an expert of Technology.   via GIPHY   There’s so much to do - assisting sellers and buyers, determining clients’

WHAT IS LOCAL SEO FOR REAL ESTATE AGENTS? If you are a real estate agent there is no doubt that you have been successful at, invested in or thought about building your online web presence

The digitization of your processes and SOPs is one of the best things you can do for your real estate business. However, it’s one thing to have a CRM tool in place to keep track of

There are a few reasons why businesses and individuals turn to LinkedIn. It’s one of the most trusted social networks, there’s less nonsense filling up the feed, and it’s the ideal place to go for business

The real estate industry, like many others, is undergoing a digital shift. The rise of massive listing sites like Realtor.com, Trulia, and Zillow has spearheaded the change by simplifying the home buying process. Now, prospective buyers

Pay Per Click (PPC) is one of the best ways to generate instant traffic to your real estate listing or website. You only need the right strategies to win. In theory, there’s nothing more fascinating than

In the blink of an eye, Covid-19 transformed the idea of virtual open homes from being a high tech, cool yet optional property marketing technique, to becoming fast considered an essential tool. Every property agent knows

How to Build a Real Estate Marketing Campaign Step-by-Step Step #1: Set Your Goals Step #2: Define Your Audience Define Your Target Market Understand Your Audience Step #3: Create a “Lead Magnet” Identify a Content Topic