We all know how vitally important a company’s website is these days. Without a fully functional online presence, your business is virtually invisible, and real estate is no exception.

The first place most potential buyers and sellers look is your website. What they see and the kind of experience they have will determine whether or not they take the next step and contact you.

The first place most potential buyers and sellers look is your website. What they see and the kind of experience they have will determine whether or not they take the next step and contact you.Click To Tweet

But it’s more complicated than just getting your brand out on the internet once and for all. Making sure your website is a functional component of your brand and a valuable, revenue-generating asset of your real estate business requires staying updated and in the know on the latest web design trends.

The folks over at DesignAdvisor have done the research for you and created an infographic titled ‘15 Web Design Trends 2018’ which goes in depth on the latest web design tendencies and how they can help improve your business’s web presence. Here are four examples of what these trends can bring to the table when it comes to real estate websites:


Video is Your Friend


Seeing is believing, and when someone is considering buying a property, they certainly want to have a good look at it beforehand.

Videos are a great way to take your potential clients on a virtual tour through the home, room by room, so they can get an idea and feel for what is available.

Does your website include videos of all or some of the properties you have on offer? What about videos showcasing individual real estate agents or local neighborhoods? Investing in these features comes highly recommended as a useful tool for driving conversions.

Videos can showcase your Authority and Legitimize your business.  Try adding videos of:

  • Communities
  • Testimonials
  • About The Team
  • Virtual Tours
  • Current State Of The Market
  • Homeowner Tips


Fun With Dynamic Gradients


Colors and color combinations are a powerful way to create an atmosphere and bring across your message.

So-called dynamic gradients are an example of a currently popular web design trend. This is a term for merging and blending colors together – either contrasting colors or different shades of the same one. The final outcome can be very eye-catching and give a special flair to your web design.

Gradients can find various uses such as page backgrounds, headings, photo filters, or even call to action buttons.


Asymmetrical Layouts Have Arrived


Layouts were once all about ‘staying inside the lines’ and keeping things in neat rows and boxes, but those days are gone.

Nowadays asymmetry has been welcomed with open arms when it comes to layout design. Are all your listings neatly stacked in lines on your web pages? Perhaps it’s time to introduce a broken grid layout and provide your clients with a different and memorable property hunting experience.

Overlapping and layering are popular approaches, as are borders and drop shadows, which create depth and a three-dimensional effect.


Implement Illustrations


They say a picture is worth a thousand words. While text is a necessary and unavoidable component of any website, spicing things up with illustrations can help increase readability and give a unique final touch to the page.

With some carefully chosen drawings or images, you can add humor and personality to your site, making it feel more approachable. Apart from static drawings, gifs and animations are also an interesting take. So, apart from inevitable photographs of real estate properties, why not consider adding some visual appeal to your pages in the form of customized illustrations.


If you’ve found these elements helpful or inspiring, check out the infographic below for even more great tips, interesting facts, and case studies to help you on your way as you make sure your real estate web design stays trendy and effective.


15 Web Design Trends Of 2018 Infographic