When it comes to real estate, relationships are key and having your name on the tip of everyone’s tongue — in a positive way — is what will drive your business.
As with all things, success doesn’t happen overnight, but with a little planning and a great sense of purpose, you can become the most sought after agent in your area.As with all things, success doesn’t happen overnight, but with a little planning and a great sense of purpose, you can become the most sought after agent in your area.Click To Tweet
The following eight tips will help you devise a plan to set you on the road to becoming the most beloved agent in your neck of the woods.
1. NO MAN IS AN ISLAND
Once you realize that you can’t become the best on your own, you’re one step closer to achieving that sought-after status. Take a step back to consider your current network; what does it look like?
To become the ultimate authority on all things real estate in your area, you need to surround yourself with the best in the business.
Build a network of trusted:
- mortgage brokers
- professional organizers
- any and all professionals that deal with each aspect of homeownership
Once you have a network of trusted professionals established, start using them. Refer your clients to companies in your network and ask for referrals in return — it’s a reciprocal relationship.
Take things a step further and ask your network if they’re willing to offer a discount or extras to your referrals. It’s easy to create a coupon card or pamphlet that highlights the companies you work with, but also provides your clients with a bonus for working with them.
2. BECOME A MASTER COMMUNICATOR
Not only do you need to perfect the art of communication to build and maintain relationships with your referral network, but you also need those skills to become the go-to agent in your area.
You can invest a ton of money in marketing materials, mailings, and email lists, but unless you are seen as a real person behind the images that go out, you’ll have spent that money for nothing.
Think about the last time you needed major work done on your car or something in your home. Did you blindly contact garages and contractors, or did you ask around for personal recommendations? You can send out thousands of postcards, but word-of-mouth recommendations will always, always, trump a mass mailing.
So, how do you get those recommendations? By being a great communicator.
The process of buying and selling a home is extremely personal for most homebuyers. This isn’t a decision they’re making with haste, and you need to understand and appreciate that about your clients.
A large part of communication is listening, which is how you’ll build trust with your clients in the long run. Listen to their wants and needs, show them that you’re listening by asking questions directly related to their requests.
Hearing, respecting, and addressing your client’s needs — in addition to doing a stellar job — is how you’ll become the most beloved agent in your area. Practice listening more and talking less.
3. BE AN AUTHORITY
Most areas feature local magazines that offer opportunities for guest writers. If you’re not a stellar writer, consider hiring someone to ghostwrite some real estate articles for you to place in area magazines.
You can offer helpful how-to pieces that will inform owners about the best ways to increase home value on a budget, what to ask their real estate agent or top tips for creating curb appeal. Don’t give away all of your trade secrets, but provide actionable advice. If you’re lucky, you might even be able to pitch a regular column, solidifying yourself as an area authority people can trust.
If you want to steer completely away from writing, consider signing up as an authority open for interviews.
HARO — or Help A Reporter Out — is an online database that matches subject area experts with reporters looking for sources with professional expertise.
You sign up as a source and then choose the frequency with which you wish to receive emails with postings of reporters seeking experts. If you get into the habit of monitoring the daily emails, you’ll likely see requests to real estate experts.
In time, you can become a journalist’s go-to source for all things real estate, creating a trail of articles featuring you as a trusted expert. It’s hard to top being quoted in a major media outlet when it comes to establishing your real estate prowess!