The real estate industry is extremely competitive, and agents are generally so busy they don’t have time to even think about marketing. While your brokerage may handle much of your marketing, taking a local approach

  It is my opinion that real estate brokers today are overly focused on generating leads and do not spend enough time focusing on their Sphere of Influence or Database. Common sense tells us that we

Different generations look for different features in a home. Some want a house with low maintenance, and others want a home in a community that offers amenities. For younger buyers, community is an important aspect of

  Videos are taking over the marketing world and are becoming a crucial component of any successful marketing campaign. Customers are more interested in video content than written posts as they want to see real-time experiences

When you first decide to get into Real Estate, you have the best of intentions and a strong desire to help…BUT OFTEN TIMES, VERY LITTLE ELSE. ~ Patrick Flynn   After 19 years in the industry,

  At the end of the day, closing a real estate deal always comes down to one simple word: Value. [clickToTweet tweet="At the end of the day, closing a real estate deal always comes down to

The success of your business can be greatly affected by your website’s conversion rates. When looking for ways to make your site better, it is always good to make it easier for customers to take "ACTION"

Social media is the most profitable free resource you can invest in, which is why real estate agents need to make it their mission to harness its power and use it correctly.   The results of

Looking for digital tools to streamline your work can be a headache after one Google search returns hundreds of different options.   “Technology has really made aspects of the business move more quickly.” (Inman)   But

  Digital marketing has been around for quite some years now. Media have literally been turned upside down by their digital equivalent. But how can real estate agents implement these digital channels? In this article, I’ll

  "Real estate video production has become a staple in the high-end property market, and agents who best showcase properties both win and sell listings."  (Inman)   Virtual reality is everywhere – including the real estate

  “It's great that [Matterport] allows us to give them more information. It's a big differentiator from other agents and brokerages, and it's just plain cool.” (Bree Al-Rashid, managing broker of Redfin’s Seattle operation)   Give