Social media has taken all the attention in the world of marketing. This comes as no surprise since people are mesmerized by this digital phenomenon. 73% of marketers believe that their efforts through social media

  In 2018, the Association of Real Estate License Law Officials estimated that there are about 2 million active licensed real estate agents in the US.   Add to that the possibility of doing almost everything

  Are you new to the real estate scene or are looking for a way to revamp your marketing strategies?   via GIPHY   Like many other industries in modern society, real estate has been changed

  How many individual realtors in your area have websites? How many real estate firms have websites? And what about the MLS website? There is virtually a sea of websites you are competing with, and you

In every aspect of our lives, emotions guide our decision-making processes much more profoundly than we realize or care to admit. Marketers have relied on this simple truth for ages to sell their products.   via

Ten years ago, one of the best ways to connect with your clients was through email. Today, we’re seeing the strong presence of videos being used for real estate marketing. It is an innovative and effective

  Are you a real estate agent looking to up your digital marketing game with viral content such as videos? That’s a very good decision because recent surveys suggest that more than 70 percent of homeowners

  As Susan Friedmann states, the riches are in the niches.  I think most of us are familiar with the concept of riches, or at least the idea of it.  But how about the idea of a

  The real estate industry has a number of unique challenges when it comes to marketing. For example, it’s super-localized, so launching a large campaign might not be such a great idea if you don’t have

It takes no great stretch of the imagination to understand that social media are ideal platforms for estate agents. But where do you start? Which social media channel offer you the best chance of success? With

As a real estate professional, you live and breathe change – you know very well how volatile and ever-changing this field is; and in order to keep up with the market trends, you must equip yourself

  Here’s an interesting experiment for you: get a dozen or so realtors to write on a piece of paper the top three features they’d want in their ideal marketing platform. Features that would have the