Custom-built software for company websites has become a staple in the digital marketing world. They’re so popular for a good reason; they’re tailor-made to accommodate your business’s specific needs. Using third-party software forces you to adapt your business to the software. When instead, the software you choose should be able to adapt your business.

The benefit to custom software is the simple fact it provides features off-the-shelf software doesn’t. Designing an application with your organization’s needs in consideration implies an increased level of productivity.Click To Tweet

(source: Business News Daily)


real estate websites

The Problems that Real Estate Agents Face


Real estate agents have to deal with an enormous amount during their workday.

They have to be in constant communication with clients, publish on social media, and deal with tenants and payrolls.

You poor folks just have to wear to many hats.  We feel for you, we really do.

It can be a lot to handle, but custom-built software for their website can ease some of the burdens. The biggest benefit of custom-made software is that it can allow a real estate agent to meet the client’s needs and offer them features that they couldn’t on a third-party software platform. The full benefits of choosing custom-made are numerous.


The Benefits Real Estate Agents Get from Custom-Built Software




When you use a third-party platform to create a website for your realtor services, you generally have to choose from themes that are premade.

This means that your website will inevitably look like dozens of others. They’ll let you select certain features to create an illusion of individuality, but it could easily get lost in the sea of websites using the same theme.

When your website is custom-made, it’s built from scratch. There is no theme. Your website is built exactly to your specifications with no limits on what you can do. The finished product will be uniquely its own with no other site built the same way.

The uniqueness will make clients remember you. They’ll be more likely to be interested in you over competitors when you have a website that stands out.




Third-party software is often crafted to appeal to the broadest audience possible.

They usually have the same functions and features available. As a realtor, you don’t need every feature that these website builders offer.

These features make things more complex than they need to be for realtors. They also affect the technical structure of your website, often causing it to load more slowly.

The load time of your website is extremely important. It can be the difference between gaining or losing a client.

This problem also affects mobile users. Most people nowadays use a mobile device to search for services on the web. A slow load time will make these mobile users quickly lose interest.

Custom-built software can take care of all of these problems. From app development for startups on the go to help building a desktop website, a custom-made website offers better options and more control. You decide what functions are important and what features to include. Cutting out so many unnecessary functions will make your site faster.


Scalability and Flexibility


Having a website that will grow with your success is important for a real estate agent.

To achieve this ability to grow, your website needs to be built to scale and flex. Scalability will allow you to take on more traffic on your website. Flexibility will make it easy for you to add more functions to your site.

Third-party platforms are neither flexible or scalable which makes them very limited for people who are trying to run a serious business.




As a website designer I have clients ask me for in depth 3rd party product integrations all the time.  Many agents are not aware of how difficult their requests are… if they are even possible.

  • Building an App
  • Creating a custom IDX feed
  • Connecting website leads to a CRM and Email Marketing Service
  • Building complex lead funnels
  • Writing java code to customize IDX Broker


The Bottom Line


Custom-made software for websites can really set you on the road to success for your real estate business. Making your own website from scratch can be time-consuming and exhausting which is why many people do settle on third-party website builders. The time spent making your website can be used to grow other parts of your real estate business that you have experience in.

Luckily, there are services, like Ideaction, that can provide help. The hassle of day-to-day software development disappears at Ideaction. You can experience the benefits of custom-designed website software whenever you need mobile optimization help, assistance with app development for startups, or help with general software problems.