Direct mail can be annoying. It's true. It can also be incredibly effective for finding new clients and improving sales. If direct mail was always annoying, then it wouldn't still be a common practice in successful advertising.

Few things in life are as satisfying as people appreciating the beauty of a home listing. Attracting a wide variety of potential buyers who think a home is beautiful just the way it is — that’s

Social media is intertwined with business today in such a way that has revolutionized the real estate industry. Proper utilization of this modern tool leads to new successes and scalability like we have never seen before.

  The real estate industry is extremely competitive, and agents are generally so busy they don’t have time to even think about marketing. While your brokerage may handle much of your marketing, taking a local approach

In the real estate market, having a solid backlink profile is pivotal in improving your search rankings. Since raising visibility in Google searches is crucial to online lead generation efforts, How to Build a Perfect Backlink

  It is my opinion that real estate brokers today are overly focused on generating leads and do not spend enough time focusing on their Sphere of Influence or Database. Common sense tells us that we

Different generations look for different features in a home. Some want a house with low maintenance, and others want a home in a community that offers amenities. For younger buyers, community is an important aspect of

  Custom-built software for company websites has become a staple in the digital marketing world. They’re so popular for a good reason; they’re tailor-made to accommodate your business’s specific needs. Using third-party software forces you to