“Over 600 IDX/MLS feeds serviced. The #1 IDX/MLS solution just got even better”


If you are an IDX Broker client as many of our readers are you may have noticed that your plugin has recently been renamed IMPress.  Since IDX Broker purchased Agent Evolution last year they have been relentless on their pursuit to add new and innovative features to their already robust product.

Agent Evolution had created 2 plugins:

WP Listings

That we were huge fans of. This plugin allowed you to build a non IDX home search, supplement your IDX search with sold listings, or FSBO listings, and create Single Property Websites for your listings.

Genesis Agent Profiles

That we were also huge fans of. This plugin allowed us to easily build beautiful agent, or team profiles.

When they created their own theme, called the Equity Theme, you could no longer use the Genesis Agent Profiles plugin.  That was a bummer.

What IDX Broker and Agent Evolution have done is created the IMPress suite of plugins.  The IMPress plugins all work together and are designed to integrate smoothly with one another, with IDX Broker Platinum, and with the Equity Suite of Themes.

This is great news as it gives the real estate agent more features, and is easier to use and adapt.

Let’s take a look at the IMPress Suite of Plugins:


1.  IMPress for IDX Broker

Impress for idx broker plugin

IMPress for IDX Broker is the primary plugin that allows us to pipe in the IDX Broker MLS feed directly to an agent website.  It is the focal point of the suite of plugins and the only one that costs.

You can read more about this plugin and a few other of the Best IDX Plugins For WordPress, I have previously written about.

This plugin was formerly called IDX Broker and quite honestly was not a great plugin.  They completely overhauled the plugin and now it is pretty awesome.

So, how did a not so great plugin get to awesome?

IDX Broker Pt


A few years back IDX Broker released IDX Broker Platinum or Pt, this was the start.  When they overhauled their entire system they created the plugin as an integration or a part of the complete service, as opposed to an after thought.

IDX Broker hosts all the IDX data on their servers. All the widgets, links, maps, and forms are hosted on the IDX Broker server and we need to get that data onto a WordPress website cleanly and easily.  The new IMPress plugin allows us to do that.


Having the IDX hosted on the IDX Broker server is sometimes painted as a negative by the competition… but I see it as an overall positive. 

Here is why:

  1.  Their servers are optimized for this data so the IDX pages load quickly
  2. Their servers have been a trusted source for data by Google, Bing, and Yahoo for many many years.
  3. The IDX data does not clog and slow down the already overworked SQL database that runs your WordPress website.
  4. They have the ability to monitor, test, and quickly change any misinformation in the IDX feed.
  5. The IDX pages can be directed to a sub domain of your domain which Matt Cutts the head of Google Spam has repeatedly said is equally good for SEO as subfolders

1 of the negatives of having the IDX on a different platform was you had to login to a different place to view leads and lead management… However they addressed this issue in the latest update.

You can now view both your new Leads and new Listings from your WordPress Dashboard for both the day and the month.

Impress plugin lead dashboard

You will still need to login to your IDX Broker Pt account to create custom links and custom widgets, but otherwise everything else can be done with the plugin.


Other Updates With The IMPress Plugin


New Omnibar Search Widget

A quick search bar that is light, clean, and easy to use.

You can set it up so your visitors can search by school, Subdivision, type, new construction, city, county, postal code, address, listing ID and more.

IMPress_Omnibar_search Omnibar search