Ten years ago, one of the best ways to connect with your clients was through email. Today, we’re seeing the strong presence of videos being used for real estate marketing. It is an innovative and effective

As Susan Friedmann states, the riches are in the niches.  I think most of us are familiar with the concept of riches, or at least the idea of it.  But how about the idea of a niche.

Millennials have reached adulthood and are entering the real estate market as first-time home buyers, shifting their focus away from renting. They’re a group unlike any previous generation. These children of the digital age have grown

From building a real estate Facebook business page, to choosing the best Facebook ads strategy, this guide will help build and grow your real estate business using Facebook. "Real estate agents have no idea how to

  It is no secret that social media advertising has become one of the go-to marketing tactics for real estate agents. Compared to traditional forms of advertising, which often require large budgets and dedicated teams of

  The real estate industry has a number of unique challenges when it comes to marketing. For example, it’s super-localized, so launching a large campaign might not be such a great idea if you don’t have

The main task that marketing puts in front of itself – is to promote products the way, that everyone would want to buy them. When it comes to real estate marketing – the situation stays pretty

As a real estate professional, you live and breathe change – you know very well how volatile and ever-changing this field is; and in order to keep up with the market trends, you must equip yourself

A good realtor understands the power of a well-designed marketing campaign. After all, with a market that’s as competitive, the only thing that can get you out of anonymity is generating buzzword. Of course, as you

Selling homes is easy… in theory… but sometimes growing your practice feels like a slow grind instead of a fun adventure. You see the winners making millions every year and wonder, “what do they do that

Have you ever wondered how to get your team inspired to close more deals and do more follow up?   The answer: Hire a client care coordinator, in charge of making the clients feel awesome. [click_to_tweet

Direct mail can be annoying. It's true. It can also be incredibly effective for finding new clients and improving sales. If direct mail was always annoying, then it wouldn't still be a common practice in successful advertising.