"Real estate video production has become a staple in the high-end property market, and agents who best showcase properties both win and sell listings."  (Inman)   Virtual reality is everywhere – including the real estate

  "...what you need is more than just content. You need strategy." (Inman)   Let's take an activity you are doing on a weekly basis, add a little spice, and turn it into a Real Estate

  "As a business, you have few online allies more powerful than customer-written reviews.  You could say people trust reviews—but that wouldn’t even be the half of it." (Moz.com)   If you’re on your way to

"Rental rates have continued to rise year over year, while rental vacancies have steadily decreased since the burst of the housing bubble" (US News) Someone asked me if it was a buyers or a sellers market

  “Bottom-tier homes described as luxurious tend to beat their expected sale price by a whopping 8.2 percent,” (Spencer Rascoff and Stan Humphries)   Knowing the wants and needs of buyers and sellers in your market is a

  “It's great that [Matterport] allows us to give them more information. It's a big differentiator from other agents and brokerages, and it's just plain cool.” (Bree Al-Rashid, managing broker of Redfin’s Seattle operation)   Give

  "But do drip campaigns really work? Yup: According to research collected by the team behind the email-marketing suite Emma, relevant targeted emails produce 18-times more revenue than globally-broadcasted ones." (Zapier)   A crucial goal of

  "Post too many boring, repetitive, or overly promotional messages and people will just unfollow your brand and scroll on. A good conversation requires both parties to listen, ask questions, and share equally—no matter where it

  "...the chance to engage with customers for free on a personal level, while driving traffic back to your website." (RealtorMag)   Twitter isn’t exactly new, but some agents may be hesitant to invest time and

  "With limited time and countless listings to review, buyers will quickly move on if photos don’t reflect well on a property." (Forbes)   Homes listed with professional-looking and high-quality photos sell for more money, reports

  “Because of their size, whatever they decide to do will have an impact on the housing market,” says Nela Richardson, chief economist for the real estate company Redfin.   An EdAssist survey of over 1,000

“When properly developed and well distributed, you'll find few other investments that pay off as well as having a real estate brochure” (RealtorMag)   Try to remember the last time you held a brochure in your