"A common calculation in the business world is return on investment, or ROI. Finding the ROI of your social media marketing, however, can be difficult."  (SalesForce)   Improving your real estate reach requires that we

  "Because today's consumers want accurate information quickly and conveniently, real estate professionals must harness the features and capabilities of online marketing to meet these ever-increasing needs." (Realtor.org)   Getting your name to show up in

  "...many believe influencer marketing to be the next big thing in advertising." (adweek.com)   Trying to find new ways to market your brand? What about influencer marketing? Believe it or not, influencer marketing is an

"We’ve noticed significant conversation improvement and longer times spent on a website when featuring a testimonials page." ~ Preston Andrew, CEO of Social Proof Creative   I have long been suggesting that agents take time to

"Social media provides a way to further connect with your local clients and groups and boost your real estate marketing efforts. Social can build trust, and spread your marketing through friends of friends." ~ Krista Bunskoek

  “Social selling is the evolution of social media for business. It encapsulates a new breed of technology that uses the oceans of data the Internet provides to analyze user activity to the benefit of companies.”

  By Christina El Moussa It’s a weird feeling going from somebody nobody knows to suddenly being swarmed at Whole Foods while trying to pick up a few last minute groceries for dinner! But as the

  They say the universe is expanding. That should help with the traffic.- Steven Wright   If I had a dime for every time I get a call or email from a client asking how they

"Fortunately, the things happening on Twitter are no longer stories about what you have had for lunch or dinner.  A tweet can now have long reaching impact." ~ Leo Widrich of Bufferapp   As of 2015, Twitter

Inbound marketing is simply the best way to attract and nurture new prospects online. ~ Laura Monroe of Inman News I have a real estate broker friend that I have talked to for a while about

  Guest blogging is one of the most efficient, yet misunderstood, social media marketing tactics. ~ Ann Smarty (source: Social Media Examiner)   Last year, Google’s Matt Cutts created a storm of sorts in the blogging

(image courtesy of:  Pixabay) "So this is not just about saving money or time: it’s also about adding to your original content’s results in terms of traffic, SEO or leads as well as building trust with