Social selling is a new buzzword among realtors. Just like synergy, a word often used but not understood, social selling is promised to build up your real estate account and grow your business.




With the oldest of millennials turning 38 this year, Realtors everywhere are trying to change their platform to be more appealing to millennials, and the next generation of homebuyers.


Social selling therefore isn’t as much a trend, as a necessity for realtors in this day and age to make the most of their platforms and reach their clients in their day to day life.


In fact, many millennials spend more than 2 hours a day on any given platform, from Youtube, Pinterest, Instagram, and Facebook.


Giving a realtor with the social media presence and social selling know how an edge on the competition.


Keep reading to learn some tips and tricks to start social selling below and get the most out of your social media profiles.



How To Make Your Social Media Presence


social selling tips


There are many social media channels you can use to promote your real estate pages on.


In order to start having a social media presence, you need social media accounts, and brand recognition.


So the first step for social selling is to be on social media.


So the first step for social selling is to be on social media.Click To Tweet


Choosing the right networks can be hard, but we have found among realtors, the Top networks are Facebook and Instagram.


Chances are, you already have a Facebook and Instagram account, but do you have business pages?


Having a real estate business page is essential to social selling, not only because it makes you more trustworthy but also a source of value.


Having business pages make it easier to track your activity, invite friends to your page, place ads, and promote your services.


A few things that can help you set up your businesses page are:

  • A Cover Video/Image
  • A Headshot
  • Business Description
  • Proper Tags
  • A Business Bio and Description.


Business pages are important for realtors as it helps them track their posts and learn what is and isn’t working for the audience.


But there is another secret perk to having business pages, ad targeting!


Having a business page makes it so much easier to target your ideal audience, either by location, ages, and interests all from the convenience of social media.


After establishing your page on social media, the next step for social selling is creating the right content.


What To Post On Social Media


Often times, realtor and business pages forget the true purpose of social media.

Social media was created to connect people and bring them closer together.


Often times, realtor and business pages forget the true purpose of social media. Social media was created to connect people and bring them closer together.Click To Tweet


Adding the social back to how you post about your social media is easier than it sounds.


The key is in the posts.


Make sure the following types of content to see higher engagement and conversions from your social media accounts.


  • Professional Content
  • Personal Content
  • Informational/ Valuable Content


Content Marketing is about telling stories, providing information, and making yourself a valuable and trusted source of information.


Telling stories about how you help clients, how people benefit from your services, and how you are here to help them no matter what, is how you can separate yourself from the crowd.


Adding a tone and story to your post will help your content stand out from the crowd, and boost your engagement on your posts.


Your business posts while are important to growing your brand, don’t have to be bland! Every sold home, or just listed home has a story, whether the couple that is selling it, or ever the possible family that could buy it. Anytime you go to post always think, how could I make this more interesting?


These are a few examples you could use to help with your story telling!


Does it have a huge yard perfect for pet lovers and outdoor types?

What holidays are around the corner, and how could possible families celebrate them here?


The key to social media is to be social, and if you are someone that is only trying to make new deals, or get new contacts without adding to the discussions, you won’t see new leads.


Offer your wealth of knowledge it will make it easier for people to see you as a leader in your industry, instead of a loud car salesman.


How To Start Social Selling


“Anyone can have a great social media page, but for house flippers, realtors and investors, generating leads from your social media is harder than ever. Social media makes it easy to post whatever you want but to have content that generates leads for you is extremely valuable in this day-and-age. The Realtors, house flippers, and investors that take the time to fine-tune their content and make real connections, are always going to be the most successful.”

Loren Howard, Prime Plus Mortgages:  Phoenix Fix and Flip Loans.


Now that you have a business page, your posting valuable and client-driven content you may want to start reaching out to people to help grow your business.


Here are some tips to really step up your social selling.

  • Use Video
  • Join Groups
  • Follow Important Hashtags
  • Respond To Everyone
  • Always Offer Value


Video, such as Facebook live, is a great way to get people’s attention and interact with your audience in real time. This is a great way to establish yourself