As a line of business that relied on traditional marketing methods since its inception, real estate represents one of the few remaining holdouts sympathetic to the old ways of doing promotion, but that is about to
It is my opinion that real estate brokers today are overly focused on generating leads and do not spend enough time focusing on their Sphere of Influence or Database. Common sense tells us that we
Videos are taking over the marketing world and are becoming a crucial component of any successful marketing campaign. Customers are more interested in video content than written posts as they want to see real-time experiences
Looking for digital tools to streamline your work can be a headache after one Google search returns hundreds of different options. “Technology has really made aspects of the business move more quickly.” (Inman) But
Digital marketing has been around for quite some years now. Media have literally been turned upside down by their digital equivalent. But how can real estate agents implement these digital channels? In this article, I’ll
"Real estate video production has become a staple in the high-end property market, and agents who best showcase properties both win and sell listings." (Inman) Virtual reality is everywhere – including the real estate
"...what you need is more than just content. You need strategy." (Inman) Let's take an activity you are doing on a weekly basis, add a little spice, and turn it into a Real Estate
“It's great that [Matterport] allows us to give them more information. It's a big differentiator from other agents and brokerages, and it's just plain cool.” (Bree Al-Rashid, managing broker of Redfin’s Seattle operation) Give
They say the universe is expanding. That should help with the traffic.- Steven Wright If I had a dime for every time I get a call or email from a client asking how they
Inbound marketing is simply the best way to attract and nurture new prospects online. ~ Laura Monroe of Inman News I have a real estate broker friend that I have talked to for a while about
5 Necessities You Want In A Real Estate Website [Video] #GLAMR I was recently contacted by @RyanSteinolfson of Accelerate Your Marketing and asked to be an expert on Real Estate Websites. We used Google Hangouts to create a