Millennials have reached adulthood and are entering the real estate market as first-time home buyers, shifting their focus away from renting. They’re a group unlike any previous generation. These children of the digital age have grown

From building a real estate Facebook business page, to choosing the best Facebook ads strategy, this guide will help build and grow your real estate business using Facebook. "Real estate agents have no idea how to

  It is no secret that social media advertising has become one of the go-to marketing tactics for real estate agents. Compared to traditional forms of advertising, which often require large budgets and dedicated teams of

  The real estate industry has a number of unique challenges when it comes to marketing. For example, it’s super-localized, so launching a large campaign might not be such a great idea if you don’t have

The main task that marketing puts in front of itself – is to promote products the way, that everyone would want to buy them. When it comes to real estate marketing – the situation stays pretty

As a real estate professional, you live and breathe change – you know very well how volatile and ever-changing this field is; and in order to keep up with the market trends, you must equip yourself

  Here’s an interesting experiment for you: get a dozen or so realtors to write on a piece of paper the top three features they’d want in their ideal marketing platform. Features that would have the

Selling homes is easy… in theory… but sometimes growing your practice feels like a slow grind instead of a fun adventure. You see the winners making millions every year and wonder, “what do they do that

7 ways Automation is Impacting the Digital Marketing Experience     Real Estate agents know and understand the importance of customer service and the impact it has. A noteworthy way to address customer service issues is

Direct mail can be annoying. It's true. It can also be incredibly effective for finding new clients and improving sales. If direct mail was always annoying, then it wouldn't still be a common practice in successful advertising.

  The real estate industry is extremely competitive, and agents are generally so busy they don’t have time to even think about marketing. While your brokerage may handle much of your marketing, taking a local approach

  It is my opinion that real estate brokers today are overly focused on generating leads and do not spend enough time focusing on their Sphere of Influence or Database. Common sense tells us that we