“Bottom-tier homes described as luxurious tend to beat their expected sale price by a whopping 8.2 percent,” (Spencer Rascoff and Stan Humphries)   Knowing the wants and needs of buyers and sellers in your market is a

  “It's great that [Matterport] allows us to give them more information. It's a big differentiator from other agents and brokerages, and it's just plain cool.” (Bree Al-Rashid, managing broker of Redfin’s Seattle operation)   Give

  "But do drip campaigns really work? Yup: According to research collected by the team behind the email-marketing suite Emma, relevant targeted emails produce 18-times more revenue than globally-broadcasted ones." (Zapier)   A crucial goal of

  "Post too many boring, repetitive, or overly promotional messages and people will just unfollow your brand and scroll on. A good conversation requires both parties to listen, ask questions, and share equally—no matter where it

  "...the chance to engage with customers for free on a personal level, while driving traffic back to your website." (RealtorMag)   Twitter isn’t exactly new, but some agents may be hesitant to invest time and

  "With limited time and countless listings to review, buyers will quickly move on if photos don’t reflect well on a property." (Forbes)   Homes listed with professional-looking and high-quality photos sell for more money, reports

  "Not only are businesses solidifying their presence on more social media networks, but they're also investing more in these channels." (Inc.)   If you manage more than a handful of social media accounts, you might

  “Because of their size, whatever they decide to do will have an impact on the housing market,” says Nela Richardson, chief economist for the real estate company Redfin.   An EdAssist survey of over 1,000