As a real estate agent, you know that seller leads are particularly hard to find. Sellers just don’t aggressively search for real estate agents or flock to home search sites as buyers do. They might be:

  • Still be on the fence about selling the house
  • Dealing with a stressful situation requiring them to sell, putting “find a real estate agent” low on the priority list
  • Unaware that they’re in a prime position to sell

Whatever a seller’s circumstance, it’s challenging to find sellers who haven’t already started working with an agent. But there’s a trick to doing it if you know where to start.

Platforms built specifically for real estate agents and brokers are great. I’ve used and reviewed hundreds of them – but real estate investor platforms are an untapped goldmine of seller leads.

Sellers just don’t aggressively search for real estate agents or flock to home search sites as buyers do. Use REI software to find seller leads.Click To Tweet

While you should also have a solid IDX website with landing pages, a REI platform can help you diversify your overall lead generation strategy.

Read on to learn how.

How Real Estate Investor Platforms Work for Agents

Real estate investors have a lot in common with agents who are searching for seller leads. The only difference is they’re looking to snag the property from the seller while you’re looking to help them sell it. 

While agents often split their time between searching for buyer and seller clients, investors spend a lot of time just looking for sellers so they can find their next investment.

That’s why the platforms and software built for investors often focus on helping them connect with motivated seller leads. And that’s where you come in. 

By using real estate investor (REI) software as an agent, you open up your access to seller leads in a way most agents can’t.

There are so many clever things about using real estate investor platforms to find your seller leads, including: 

  1. Less competition from other agents, as few use these platforms
  2. Access to uncommon search methods that point you toward motivated sellers
  3. Potential sellers who have received low offers from investors on the platform may want an agent’s help to get more money for their home
  4. The ability to find homeowners who will be the most likely to want to sell

You can start generating more seller leads today if you use this method, but there are a few important things to know about REI platforms first.

I’ll walk you through the most effective ways to prospect for seller leads using platforms designed for real estate investors.

Find Motivated Sellers with Drilled-Down Lead Searches

If you want to find motivated sellers almost effortlessly, you need to use a quality REI platform. Real estate investors want to spend as little as possible on a property, so they tend to look for extremely motivated sellers who are willing to sell for less than the home is worth. 

Platforms geared toward investors usually exist to make this search easier for investors. And here’s where the magic happens.

Investors find these highly motivated sellers by using platforms like PropStream or Realeflow