If you’ve been in the industry for a while, you may already know a bit about SEO. Perhaps some of your competitors rising above you in Google rankings has pressured you into working with an agency, or maybe you’ve always been ahead of your time when it comes to optimising your real estate website. Either way, SEO has an abundance of benefits that can contribute to the success of your business.

 

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So, what is Local SEO? Well, it’s as it sounds – SEO targeting a more local demographic.

As a real estate agency, Local SEO can perhaps be one of the most powerful tools when it comes to building your business’s online presence.

Want to know more? Check out this how-to guide:

This article highlights the basics for a much more in depth post read:  https://www.jasonfox.me/local-seo-for-real-estate-agents-the-ultimate-guide/

Your Google My Business Profile

Making a Google My Business profile is like stage one of Local SEO.

If you’ve ever typed the name of a business into Google and seen an informative mini overview of the company appear on the right-hand side of the screen, then you’ll have seen a Google My Business profile in action. Essentially, it provides a snippet of information about your company for the user. It should include your name, address and phone number as a minimum requirement.

A Google My Business profile for real estate also gives you the chance of appearing in map results. This means that if a user local to your business searches for a real estate business in your area you have a chance of appearing in the map result. Like this:

google local seo real estate map pack

Appearing on the map is all well and good. But, as you can see, it is important to appear in the first three searches just below the map.

This way, your name also appears next to your red dot on the map and more people are likely to click through to your website straight away. Having a good number of positive reviews can help you achieve this (as you can see above).

Also, it’s important to note that map results can be independent of results below this point. So, even if you don’t rank first in Google results overall, if you rank in the top three for maps you can appear first on the results page anyway.

Common Questions About Creating A Google My Business Account

  1.  Can I use my brokerage address?
    • Yes.  But there can be side effects.  If your brokerage has a strong presence they may overshadow you.  Because of the Google Possum update, sometimes Google will only show 1 business in the Map Pack from the same address or building.
  2. What should my business name be?
    • Keep this short and sweet like your name and a real estate term… Bob Smith Homes. If you have a brand name use that.  What is important here is to pick a name and stick with it.  Use it on your website and all business profiles.  Also, be careful here there are some words that you can not use, such as misrepresenting your self as a brokerage if you are not.
  3. Know, Save and Use NAP+W
    • Name
    • Address
    • Phone
    • Website
    • Think of this combination as a Social Security number for your business on Google.  Everytime Google sees that combination they know it is your business.