When it comes to real estate, relationships are key and having your name on the tip of everyone’s tongue -- in a positive way -- is what will drive your business. As with all things, success

  The industry-wide transition to digital marketing has left real estate agencies in something of a bind. Every year there is a new technology to be implemented or a new approach to be mastered, and if

Finding a home can be a daunting task for anyone and that is why people look for real estate agents to make the process smooth and stress free.   via GIPHY   Needless to say, the

  In 2018, the Association of Real Estate License Law Officials estimated that there are about 2 million active licensed real estate agents in the US.   Add to that the possibility of doing almost everything

  An ad either sticks or it doesn’t. Sadly, the ratio is usually in favor of the latter category. It sucks. via GIPHY You’ve invested time, money, resources, and talent into something that offers a punch

  Are you new to the real estate scene or are looking for a way to revamp your marketing strategies?   via GIPHY   Like many other industries in modern society, real estate has been changed

In every aspect of our lives, emotions guide our decision-making processes much more profoundly than we realize or care to admit. Marketers have relied on this simple truth for ages to sell their products.   via

As Susan Friedmann states, the riches are in the niches.  I think most of us are familiar with the concept of riches, or at least the idea of it.  But how about the idea of a niche.

There are a number of advertising techniques used to increase the success of your real estate business. Some are more powerful then others and can vary significantly in cost. As you probably know we generally focus

  The real estate industry has a number of unique challenges when it comes to marketing. For example, it’s super-localized, so launching a large campaign might not be such a great idea if you don’t have

  “It is better to be looked over than overlooked.” — Mae West   Create a stunning custom flyer for your next listing to get looked over.  Not sure how to customize your real estate flyer

As a real estate professional, you live and breathe change – you know very well how volatile and ever-changing this field is; and in order to keep up with the market trends, you must equip yourself